Google introduced click-to-message ads in late 2016 to give potential customers an easy way to interact with your business. According to Google, 65% of consumers say they’d consider using messaging to connect with a business to complete tasks like getting information about a product or service, or to schedule an in-person appointment. For businesses that target a local area, such as a town or city, click-to-message ads can be effective, especially for service based business.
Google Message reporting delivers new performance insights for click-to-message ad. Message reporting will roll out over the next few weeks in the U.S., Canada, U.K. and a few other countries.. This tool can help advertisers analyze and improve the performance of their click-to-message ads.
Want to know more about Google AdWords click to message ads? You can read more here
To learn more about setting up effective click-to-message ads, you can read Google’s article “drive conversions with message extensions: Google Best Practices.