Business owners today don’t have the time or skill to handle their own digital marketing. That’s why they hire your agency.
But if they’re unable to find your services, then your agency will undoubtedly fail. It’s not uncommon for digital marketing agencies to hire white label PPC advertising services for this reason.
In doing so, you can help generate leads and streamline your agency’s growth. But if you’re not familiar with white label services or whether it’s right for your agency, then continue reading.
Then let’s take a closer look.
What is White Label PPC?
In a nutshell, white label is a term used for any service that a business purchases and resells as their own. In this case, white label PPC is a white label advertising service, which is popularly used by B2B companies.
The services may include consultancy services, PPC campaigns, and reports. The great thing about it is that you’re providing the service and not actually doing the work. The white label service is the provider of the PPC advertising service.
So it’s not uncommon for agencies to purchase white-label PPC services.
Grow Your Agency with White Label PPC Services
A lot of business owners don’t have the time to handle their own marketing so they hire agencies. This is done for their social media, content marketing, and even PPC advertising. If you’re able to provide them with all the services they need, chances are they’ll hire you over competitors who can’t.
However, the only way they’re going to hire you is if they can find your company in the search results. And since SEO can take months to generate traffic, you can use PPC advertising to get near-instant results.
In this instance, you have three choices — hire a contractor, do it yourself, or purchase a white label PPC service. The issue with doing it yourself is that you have to dish out a lot of money to pay an expert (or team) to handle your campaigns.
This can get expensive, especially for smaller agencies with less manpower. What you do want is a provider that’s consistent and can deliver results over the holidays and weekends when most take time off.
Unfortunately, contractors aren’t available around the clock and calendar. They take off weekends, holidays, and are limited in manpower. They’re a one-man show.
You don’t have this issue with white label service providers. This is because there are a group of people working on your campaigns. This allows your campaign to run strong and generate the most leads possible.
Next, let’s take a look at the benefits of using white label PPC.
Implement Conquest Campaigns
Every business has competitors. So why not target their customers in your PPC campaigns? This is possible using programmatic and geo-location ad targeting.
Certain white label search engine marketing services offer this. What this does is deliver ads to your prospects at the right time. It does this by showcasing ads to consumers who are nearby, past customers, or customers of competitors.
For instance, if your target audience went to a competitors’ website, you can serve them your ads.
Keep Track of Metrics that Matter
As a digital marketing agency, you know it’s important to track data that’s not going to help boost your ROI. In any form of marketing, you need to follow metrics to determine if your campaigns are excelling or failing.
But it’s not always easy to identify which metrics are important and what they actually mean. When using white label services for PPC, you can ensure the right metrics are being tracked and used to improve your ad campaigns.
Generate ROI Reports
One of the most important aspects of marketing is having the ability to generate a report that details what’s working and what’s not. If you’re going to start a PPC marketing campaign, then you need to create detailed reports. This way you can measure the performance of the strategies being implemented.
Some of the data you’ll want in the report include impressions, clicks, and conversions.
It should also detail what it means in an easy to understand manner. With some white label services, PPC reports are automatically delivered to your inbox.
Get Access to Industry Tools
Buying all the tools needed to properly manage your PPC campaigns can get expensive. For instance, you’ll need an analytics reporting platform, call tracking software, PPC management suites, and so on.
You don’t have to worry about this with a white label agency. The price you pay to them will cover all the necessary tools required for the job.
But is it Profitable?
Investing in white label services sounds great, but what do you get in return? Of course, it all comes down to their pricing models and advertising strategy.
When you hire the right provider, you’ll get a steady flow of leads that can more than pay for the cost of the white label service.
In most cases, you should be able to see results within the first month to know whether or not that provider is a good fit for you.
It does help to know that your white label services are predictable, which allows you to plan your budget ahead. They have fixed prices so you never have any surprise bills.
You Own Your PPC Campaigns
Once you’re done using a white label service, all the work performed by the provider is transferred to you. You get to keep all of your ad campaigns and continue paying Google, Bing, and Yahoo to run them.
The only thing you pay the white label for is their PPC management service.
Finding a White Label PPC Service
Now that you see all the benefits associated with white label PPC, it’s time to find a service provider. There are several options out there, but not all are equal.
It’s best to go with a firm that’s experienced and offers rates that suit your budget. This is exactly what you’ll find here at Pay Per Click Authority. We offer white label PPC management and a variety of other PPC services. Contact us today to learn more!
Pay-per-click advertising, better known as PPC, is a major player in online advertising. This search engine marketing tool makes it easy for users to find your website, product, or services online.
While there are many different platforms for PPC creation, launch, and management, Adwords remains the leading source for digital advertisers. Designed and owned by Google, Adwords lets you utilize the exposure of the most popular website in the world to reach new customers.
But as powerful as this tool is, Google Adwords Manager comes with a bit of a learning curve. While the platform’s extensive tools and capabilities are highly effective, you may be hard-pressed to pick it up on your own.
That’s why we’re offering you a crash course in how to use Adwords effectively.
What is Adwords?
Adwords has become such a recognizable name that some people confuse it with PPC in general. However, Adwords is Google’s platform for PPC campaigns. Because it allows you to advertise on the front page of keyword specific search results, many businesses use it as a quick SEO boost as well as a way to generate new leads.
While Adwords’ platform is extremely robust, its main objective is to use your chosen keywords in order to place your ads in front of search engine users seeking your product or service.
You can choose from different types of ads based on the type of call-to-action you’re trying to generate, such as generating calls, messages, or visits to your website or landing page.
5 Things Every Google Adwords Manager Should Be Doing
Creating an effective PPC campaign takes planning and a solid strategy for implementation and management. You have to think through every aspect of your ad, from the target audience and copy to the call-to-action and its landing page.
Use these tips to improve your Adwords campaign performance, and see your profits grow!
1. Create a Killer Landing Page
We put your landing page at the top of this because a landing page is the backbone of your advertisement. You can have killer ad copy but if it leads to a weak landing page, you’ll never generate results.
Like your ad, your landing page has to sell the viewer on completing whatever call-to-action you’re looking to generate. Identify your target audience and cater your landing page’s voice and design to appeal to this demographic.
Make sure you:
Keep it clean, simple, and to the point
Project credibility and establish trust
Create a clear call-to-action and sense of urgency
Users are wary of making a purchase from unknown brands. Inspire confidence by selling them on your credibility and establishing trust. This can be done both through a professional landing page design and promises and facts that reinforce your credibility.
Make sure your call-to-action is clear and that the nature of the page consistently guides the viewer toward an action. Give them several opportunities to take advantage of what you’re offering.
2. Target the Right Audience for Your Ads
As we stated above, your message depends heavily upon the needs and desires of your target audience. Establish a clear target for the consumers you are looking to attract.
Start by looking at your existing clientele. What are the common denominators in age, gender, income level, and geography? This will help you filter out traffic that won’t convert.
Once you have established who your audience is, your landing page and ad copy should speak to that demographic. For example: if it’s a young, Millennial demographic, then focus on providing value that age group will appreciate.
Millennials often prefer messaging and text correspondence while older demographics like to speak to a professional over the phone. Considering factors like these in your call-to-action can help optimize your conversions.
3. Draft Compelling Copy with a Clear Call-To-Action
You only get a minimal amount of real estate to get your point across in Adwords. Every word counts, so you have to convey your message and call-to-action in clear, convincing copy.
Keep in mind there is a lot of trial and error in Adwords copy. Unlike traditional ad campaigns, Adwords gives you the opportunity to edit and change your ad copy throughout the campaign.
Test several different variations of your ad and use the Adwords backend to monitor how they perform. Ads with a low Cost-Per-Click, or CPC, rate generate the best ROI.
As you refine your ads, you will start to gain a better idea of your target audience and what they are searching for, so pay attention to your metrics and optimize them throughout the course of your campaign.
4. Optimize on Your Ad Extensions
Each Adwords campaign has the option of adding up to 4 Adwords extensions. This includes options that lead to:
Text Message extension
App Store extension
Site link extension
You can measure reporting for these extensions as well as your ad in order to see how your target audience best responds. Try creating multiple extension options to test which performs the best during your Adwords campaign.
5. Select and Manage Your Keywords
Keyword optimization is a pivotal aspect of your Adwords campaign strategy. When executed properly, the list of keywords you start with will be different from the final list at your campaign’s end.
This is because you will be adding and removing keywords throughout the course of your campaign based on their performance. This practice refines your audience as well as your ad impressions.
To do this, click on the keywords tab in your Adwords backend and select the sub-tab labeled Search Terms. This will give a list of both the keywords listed and the keywords acquired for your campaign.
Review them thoroughly and determine which keywords are actually relevant to your specific services or call-to-action. Remove any keywords that deviate from your objective.
This will optimize your conversion rate and save you from spending unnecessary money in your advertising budget.
Hire an Adwords Expert to Grow Your Business
Don’t have the time to learn the in’s and out’s of Google Adwords Manager? We get it. Running a business is a full-time job, and while Adwords has the potential to grow it exponentially, your time may already be spread thin.
Save yourself the time and increase your ROI with Google Adwords Management services. As a Certified Google Partner, we have the expertise to create, launch, and manage a successful Adwords campaign.
If you’re looking to grow your business, Bing Ads program makes an ideal alternative to Google Adwords for good reason. One reason is that Bing has a low cost per acquisition than Google. This makes it great for small businesses with low budgets.
So, if you’re getting started with Bing Ads, it helps to grasp the elements of quality ad management. This will help to boost your quality score, thus increasing your conversions.
Keep on reading to learn the best management practices for your Bing search ads.
Launch a New Campaign
If it’s your first time using Bing Ads, you can start by launching a new campaign after creating your account. Just click Create Your Campaign, and you will get a new screen where you enter the information.
Pick the right name for your campaign depending on what you’re marketing. Identify the right time zone for your campaign. This is the time zone for your location or where most of your potential customers live.
Then set the budget for your campaign. This is the amount of money you’ll spend most per day, for example, $20 per day. This means that your campaigns will stop running once you have spent your $20 for the day.
If so, you don’t need to create new campaigns on Bing Network. After all, you’re targeting the same keywords. With a simple procedure, you can import your Adwords data to Bing.
Simply log in to your Bing Ads account and go to Import Campaigns, and then click Import from Google AdWords. Then follow the remaining steps to import your data. You can also use a CSV file to import the data,
Replicating your campaigns will save you time in getting your campaigns up and running.
Make Your Changes
Do you have any changes you need to make to your imported data? Your Bing interface makes this easy.
Thanks to the Bing Ads Editor, ad campaign management has never been easier. You can edit bulk campaigns and ad groups. This is a desktop application, and it’s available for both Windows and Mac users.
Plus, you can also use it to import your Google Adwords data directly into the editor. The editor allows you to make changes or additions offline. Then you can sync and upload your revisions with one click.
If you’re running ad management for multiple accounts, Bing Ads Editor also make this easier for you.
Keyword Research and Edits
Pay-Per-Click advertising thrives on leveraging the right keywords in your campaign.
The Bing Ads Editor also features keyword research tools for discovering new keywords and bids. For every keyword your search, you get a list of similar keywords to help you optimize your campaigns.
Additionally, you have access to performance data, such as CPC, CTR, and impressions. This allows you to pick keywords that are likely to boost your conversion rate.
Do you want to generate keyword from a competitor’s site? Just click Get keywords from a website and enter your competitor’s website URL.
Still, you can edit your existing keywords, including their status, bids, and match type.
Assigning Bids, Match Types, and Keywords
Every ad you have needs to have keywords, bids, and match types.
To add keywords, just click Campaigns at the top of the page, then Keywords, and then Add Keywords. Copy all the keywords you want to target and paste them into the box. Remember to click the Add button at the bottom.
You also have the option to determine how your keywords match in a search. These include:
Broad match – Queries that contain your keywords or terms related to them
Phrase match – Queries that contain the same words in your keyword
Exact match – Search terms that match your keyword exactly
Negative match – Keywords that won’t trigger your ads
As a beginner, the “Exact match” option is the ideal for a start. This will help you to avoid paying for clicks that are irrelevant to your Bing marketing goals. Also, different match types will give you different costs per click
When entering a keyword, you also have the option to choose your bid for that keyword. You can pick the suggested bid amount, or you can bid lower than that amount. If you bid lower, your ads may not get substantial views and clicks that you want. Alternatively, you can bid higher to get more clicks.
Another crucial element of ad management is audience targeting. This is particularly important when you’re managing multiple ad groups or campaigns.
You can access the Targeting tool in the Editor pane. This allows you to set the target at the campaign level. Of course, you can also set the specific times for your campaign.
Use bid management to select the percentage by which you want to increase your bid for each targeted time. With device targeting, you can adjust your bids anywhere from 0% to +900% for desktops and -100% to +900% for tablets and mobile devices.
Still, you can remarket your ads by optimizing your campaigns for people who have already visited your website. You can do this by creating a remarketing list to define the target audience based on the actions visitors take on your site.
Then, associate the list with an ad group in your campaign. Be sure to optimize the ad group by adding keywords and adjusting bids.
Bing Ad Management – The Takeaway
Bing pay per click adverting is ideal for both new and existing businesses. Whether you want to create your customer base or you want to increase your traffic, you can leverage Bing Ads to go local or global.
The most critical element of this advertising is proper ad management. This involves picking the right keywords and selecting the ideal bids for them. This way, it will be easier to connect with customers who are looking for your services or products.
Do you have any question about using Bing Ads? Feel free to reach out to us at any time.
When you’re operating on a constrictive budget, investing in new advertising initiatives is intimidating. But, the competitiveness of the marketing world demands businesses keep a continual strategy to sustain some form of growth.
PPC is a smart way to do this.
If you’ve never heard of PPC advertising, you’ve probably seen it a thousand times already. PPC ads are present any time a search is done in Google or similar search engines. PPC offers diverse advertising benefits to small business. So what is PPC?
PPC stands for pay-per-click.
It’s an advertising tool businesses use to promote themselves on the internet. By its standard definition, PPC is an online business model that uses set prices for online advertising. Each time a user clicks on an ad in a search engine or website, the business pays a minimal fee.
Pay-per-click relies on keywords. When a business wants an ad to appear on a Search Engine Results Page, they take part in a bidding system called an Ad Auction. Businesses bid on available keywords and algorithms in Google determine how they are displayed.
3 Advertising Benefits That PPC Can Offer Your Business
PPC is not difficult. Its complexity is no different than any other marketing strategy. If you’re looking for a breakthrough in internet marketing, let’s look closely at three benefits PPC can offer your business.
1. Contributions and Cost Effectiveness
Small businesses start the year chipping away at goals, mainly marketing goals. Pay per click contributes to these goals.
PPC gives your company a face in the market. Normal SEO strategy operates on keyword targeting. This method is beneficial but often hinders the way businesses express their brands online.
With Pay Per Click, you control the design of your brand and how you deliver it to internet users.
PPC aids in building a quality audience. Lead generation is all about building a digital sales pipeline. Through PPC, businesses can track their campaigns and target and filter relevant keywords, generating better leads.
Higher Return on Investment (ROI)
Pay-per-click works on a small business budget. It may appear counter-productive, seeing you’re paying for every ad click. But, if you maximize the metrics in your campaign, you can see a nice return on your investment. Set a budget cap and only target specific customers that fit into the metrics of your campaign.
Marketing through PPC is an effective way to give your business the advertising boost it needs.
2. Experimentation with Products and Services
Consumer taste is fickle. People are trend driven. For this reason, businesses must continually strategize ways to market their products and services based upon changes in the market. To do so requires having access to detailed reporting.
That’s exactly what PPC provides. Google refers to it as AdWords reporting. This is how it works.
Google allows you to link your AdWords and Analytics account together. Once you enable auto-tagging, you’ll be able to view statistical data in Adwords detailing what potential customers do after they click on your ad and reach your website.
This is what’s visible in the report:
The Rate of Bounce (Bounce Rate): How many times a user only sees one page and launches one event
Average Visit Time: How long a clicker remains on your website
Pages Per Visit: How many pages a person views while on your site
Percentage of Visits: An estimate of people who visit your site for the first time
This information helps businesses run an effective campaign. Adjustments can be made to budgets, and advertisers can alter bids. Also, if clickers are bouncing away from your site after viewing one page, this may be an indication your page needs an upgrade.
Experiment with products and services. Change the layout of your page and test out visual ideas. Don’t junk your page. Be strategic with the presentation of your products and prices. Spell everything out plain on the page.
Without the benefit of PPC reporting, it’s hard to make immediate adjustments in a changing market. Pay Per Click helps small businesses save time and money with detailed reporting.
3. Marketing Compatibility and Techniques
PPC advertising works well with other optimization tools. Paired with a few of the highest digital marketing performance strategies, a small business can run a dynamic campaign, sure to attract lots of clicks and visits.
PPC and SEO
Search Engine Optimization displays your website in web search results. Google (and other search engines) will rank your web name higher if you have a strong SEO strategy. This is based on keywords.
How does this pair with PPC? SEO and PPC often share the same audience, mainly due to shared keywords. This increases your visibility. PPC ads normally take the top three spots on search engine results pages, resulting in an increase in traffic.
Remarketing ads helps keep clickers who visit your site engaged. When a person leaves your website, remarketing will reconnect the visitor by displaying ads across whatever devices they are using.
By doing so, businesses gain access to people when they have an impulse to buy. Ads can be upgraded with images and text to change the dynamic of the campaign. And, remarketing makes your page easy to find when visitors are seeking you out.
Display networking is about targeting the right audience. It allows you to streamline messages to prospective customers at an opportune time. You can also engage with current customers using remarketing tools to keep them active on your site.
Benefit from a well-designed PPC marketing plan by implementing these techniques.
If you’ve been considering the advertising benefits of PPC, reflect on these benefits and incorporate Pay Per Click in your online marketing strategy. PPC optimizes cost-effectiveness, helps build a target audience, and gives your brand a strong online presence.
Digital marketing is necessary for online success. Drive your business forward by giving it the best chance at online success.
Review our online content about PPC to better familiarize your business with this marketing strategy.