by Steve Pitt | Jul 28, 2018 | Google Ads, Google AdWords, PPC management
How to Combat Click Fraud in Your PPC Campaigns Every time somebody comes up with a good idea, somebody else figures out how to exploit it. Learn how to combat click fraud in your PPC campaigns here so that you don’t become the victim. In 2017, a report...
by Steve Pitt | Jul 23, 2018 | Google Ads, Google AdWords
What Click-Through Rate Should You Strive For? What Click-Through Rate Should You Strive For? Click-through rate, or CTR, is an estimation of the number of people who click on an ad versus the total number of people (impressions) the ad reaches. Check out our article...
by Steve Pitt | Jul 19, 2018 | Bing Ads
Bing Ads Recommends Securing Your Web Sites With https On July 9th, Bing Ads wrote on their blog that they strongly recommend all websites obtain an SSL certificate and have their sites secured using SSL. Bing went on to say “Ensuring customer privacy is...
by Steve Pitt | Jul 6, 2018 | Google Ads, Google AdWords
Google AdWords is becoming Google Ads Google’s Sridhar Ramaswamy recently announced that Google AdWords will change it’s name to Google Ads. Ramswamy, Senior Vice President, Ads & Commerce at Google, went on to say “That’s why today we are...