What Click-Through Rate Should You Strive For?

What Click-Through Rate Should You Strive For?

Pay-per-click (PPC) advertising has a steady foothold on today’s best digital marketing strategies. Why? Because the advantages are plentiful. PPC ads have the ability to hone in on specific demographics and searches, as well as deliver real-time performance...
Emotional PPC Ads: How to Do Them Right

Emotional PPC Ads: How to Do Them Right

Our emotions cause us to react to our environment and the people around us. Advertisers realized emotions can be used as an effective marketing strategy. When advertisements appeal to a customers’ emotions, this helps drive sales. Emotions can be used in your...