by Marketing Department | Jul 29, 2019 | PPC management
A PPC ad can boost brand awareness by 80%. Since brand awareness makes conversions easier, it’s important to understand how to use these PPC bids for your business. To get the most out of pay-per-click ads, you need to understand the PPC bid management process....
by Marketing Department | Jul 29, 2019 | PPC management
For every $1 spent on PPC (pay per click) efforts, Google reports that businesses earn $2 in revenue. But there are also 2.5 million PPC users out there and many of them are just wasting their time and money. PPC isn’t as easy as it looks. And most...
by Marketing Department | Jul 22, 2019 | PPC management
According to the Digital Marketing Institute, only 12% of your keywords are responsible for all of your ad conversions. Failing to understand that is what leads most PPC campaigns to fail. Sure, you might think that creating a solid keyword list, writing great ad...
by Marketing Department | Jul 22, 2019 | PPC management
40% of brands say that their PPC (pay-per-click) advertising budget is lower than it probably should be. When you’re creating a PPC campaign, one of the most important aspects is how much you’re going to budget per day or month for your ads. And, if you’re just...
by Marketing Department | Jul 2, 2019 | PPC management
The last five years were huge in the world of PPC marketing. Marketers used paid ads tools, enhancements, targeting options and new campaign features. Most of these changes are in response to changing consumer behavior. The current business environment is...