by Marketing Department | Sep 29, 2019 | PPC management
Want to learn more about audience targeting? Even if you’ve been running your own digital marketing campaigns for years, you’re still two steps behind the experts. Why? Because the pay-per-click (PPC) advertising landscape changes at lightning speed. Over the last 3...
by Marketing Department | Sep 22, 2019 | PPC management
Do you worry that the others in your company are going to refuse your very reasonable PPC campaign ideas or suggestions? Maybe you have a Pay Per Click (PPC) campaign all set up and you are worried it will be blown out of the water? If so, here are just a few ideas...
by Marketing Department | Sep 15, 2019 | PPC management
Did you know that the Pay-Per-Click (PPC) industry has a steady growth? After all, about 7 million PPC advertisers invested around $10.1 billion in 2017. They’re that important to your success. If you’re working with a PPC agency, you need to make sure...
by Marketing Department | Sep 15, 2019 | Google
Out of all people on the planet, 1 in 6 use Google. Your website’s search engine placement makes the difference between getting more organic traffic and sales or being ignored. Internet users perform around 2.3 million Google searches per minute. Each time...
by Marketing Department | Sep 8, 2019 | PPC management
The Google Hummingbird update changed Google forever, as did the Hummingbird iterations that followed it. Instead of using SEO (Search Engine Optimization) factors, Google started to use big data to rank up websites. It used data that it gathered from people using its...