Paid Search Audience Targeting: Tips and Tricks

Paid Search Audience Targeting: Tips and Tricks

Want to learn more about audience targeting?

Even if you’ve been running your own digital marketing campaigns for years, you’re still two steps behind the experts. Why? Because the pay-per-click (PPC) advertising landscape changes at lightning speed.

Over the last 3 years, we’ve seen an industry shift toward mobile-first designs, voice searches, and video fanaticism. You may have added a new branch to your campaign for any one of these new PPC trends. Other technologies, such as audience targeting, will force you to completely reimagine how you design your ad campaigns.

We’re talking a bottoms-up, no holds barred redesign. And yes, it’ll be totally worth it.

Are you chomping at the bit to learn more? Excellent. In the sections below, you’ll find the leading secrets that experts use to build their prize-winning, audience-targeting PPC campaigns.

When you’re ready to get a step ahead and finally start leading the pack, read on.

Audience Targeting 101

So long as you understand the basics of how PPC advertising works, you’ll have no problem picking up the finer points of Facebook and AdWords audience targeting. Yes, other platforms will be using this new technology. Though, as usual, Facebook and Google are the frontrunners in this digital trend.

The audience, rather than the keyword, targeting is a type of strategic targeting. It’s a method by which you focus your PPC ads on people with specific traits:

  • Locations
  • Demographics
  • Behaviors
  • Interests

For instance, you could target prospects when they draw near your store’s physical location. You could also target prospect who meet specific demographic criteria, such as sex, age range, and education level. You have a wide variety of options to choose from.

As always, the first step of your marketing campaign will begin with audience research. Who is going to buy your product or service? What are their interests, and where do they hang out?

After you uncover those mysteries, you plug all the data you’ve found into campaign targeting section in AdWords or Facebook. Don’t worry, the steps are simple. The data gathering is the hard part.

Now that you know the basics, let’s move on to the strategies that experts use to throw their digital marketing campaigns into overdrive.

The In-Market Audience

Both Google AdWords advertising and Microsoft Bing advertising now offer in-market audience filters. What the heck are those? They’re filters you can use to identify prospects who are actively comparing or researching products.

The technology began gaining steam in 2017, though these search engines continue to refine the process. Bing offers a load of options for a relatively inexpensive cost. It’s a low-hanging fruit worth considering.

The coolest part? The search engines use third-party data to identify your prospects. That’s right, the filters aren’t reliant on first-party data you collected through your CRM or webmaster tools.

All you have to do is pick a category that best represents your product or service. If you can’t find an exact match, you’ll find a similar alternative. Just use your imagination to consider analogous substitutions.

When you’re starting out, the best way to utilize this filter is to add it to an existing campaign. Then, adjust your bid modifiers as needed. Beef up your bid modifiers after you identify which audiences are showing more interest.

That’s when you get aggressive and up the ante.

Remarketing to Your Audience

The urchin tracking module (UTM) is one of the tools you can use on Google to segment your data. Some platforms outperform Google on in-depth demographic targeting. With UTM, you can integrate that data into your Google AdWords campaign.

Facebook and LinkedIn, for instance, offer robust targeting options. Let’s take a closer look at using UTM with an example.

Let’s say that you want to use digital channels to advertise your conference center which doubles as a ballroom. If you used Facebook, you could target potential wedding reception prospects. You could use filters like income, geography, and recent engagement status.

Yeah, we agree; Facebook is a marketer’s dream.

Now, you create your first campaign on Facebook using the data above. Then, you create a separate campaign that targets event planners, selling your conference experience and your other amenities. This is an excellent start, but we’re experts and ready to raise our game to the next level.

This is where UTM comes in. You want to remarket to your target audience. This time you’re using AdWords.

You start by using the UTM to define visitors from the Facebook campaigns. Remember, you’re defining these visitors in AdWords. After that, you create audiences based on these UTMs. Your goal is to create audiences with pre-defined demographic information.

If you segment your social media campaigns, it’ll provide a wealth of information. You can then leverage this data to provide the content your audience wants most.

Exclusive Vs. Inclusive

Don’t get single-minded when you build your next campaign. Sometimes it’s more important to exclude certain prospects than it is to include other prospects. Save your funds for the ones who will buy your services or products.

For instance, let’s say you own a chain restaurant and live in a small town. That same restaurant can be found in neighboring towns. If you want to stretch your ad budget, set a geographic filter on your PPC.

Why would you do that? Because then you’re targeting the people most likely to visit your particular restaurant. If you didn’t, many of those prospects would visit restaurants in your chain that reside in neighboring towns.

After all, those prospects are only craving the food that’s on your menu. They’ll happily visit a closer restaurant to get it.

What’s Next?

Now that you understand the power of audience targeting, it’s time to try it out. Start by reviewing the filters that your favorite platform offers. Next, spend a small portion of your ad spend on a new campaign that uses a few of these filters.

If you need help, or you’d like someone to run your campaign for you, contact an expert in PPC Management Services. So long and good luck!

Tips for Getting Management Buy-In for Your PPC Campaign

Tips for Getting Management Buy-In for Your PPC Campaign

Do you worry that the others in your company are going to refuse your very reasonable PPC campaign ideas or suggestions? Maybe you have a Pay Per Click (PPC) campaign all set up and you are worried it will be blown out of the water? If so, here are just a few ideas you may use to get management buy-in for your PPC campaign.

Getting Management Buy-In With Numbers

Have you ever seen online debates on YouTube where some number crunching woman will explain why the Wonder Woman movie is better than all Batman movies combined, and the other panelists wither because they are afraid to argue with the stats? There are some people who will be swayed by numbers, even if the numbers offer only token support and sometimes you can sway enough people so that naysayers will not argue.

A classic example of this is when Kellogg’s first tried to enter into the Indian cereal market. Their executives threw some very big numbers around about how many people in India were not yet cereal eaters and if they only get 5% of the 1.1 billion people, then it will mean profits bigger than ever before. Their products bombed because milk is not as freely available in many places in India, and most people eat vegetables for breakfast and not cereal.

Where Do You Get The Numbers From?

Mine information from other PPC campaigns and SEO campaigns and you are going to suffer from people saying one case does not translate to another. In other words, they will say how it worked in those cases, but will not work in yours.

You can run projections, but you may still suffer from a shortage of data. You could also make the numbers up and justify them however you wish, which even though it seems cynical, will probably work as well as if you have real numbers.

Another method may be to run smaller test campaigns to start with. You could run smaller Google Ads campaigns for as little money as possible, achieve some degree of success, and then argue that you can scale up what you did on Google Ads.

It is a risky move, but if things don’t go well, you can use these numbers as a reason for further exploratory experiments so that maybe you can come back another day with your full campaign and pitch it again with better evidence.

What About When Numbers Don’t Work

Some people will buy numbers, especially if they are in groups, but have you seen online debates on YouTube where somebody quotes stats and somebody like Bill Burr or Dennis Prager points out that the internet is full of contradicting stats.

To quote Homer Simpson, “People can make up stats to prove anything that is even slightly true; 14% of people know that.” The website BothSidesOfTheTable ran a similarly themed article titled “73.6% of all statistics are made up.”

You have to argue with critical thinkers with logic. If I drop this ball, it will land on the floor if it remains unhindered. That is how clear the logic has to be because critical thinkers are brilliant at poking holes in logic.

Have you considered changing your campaign to suit critical thinkers? A PPC campaign with many checks and balances and a progressive campaign would soothe the worries of any critical thinkers.

For example, your campaign would start small with a small budget, and it would only gain more of a budget and staff hours if it achieves clear and measurable goals that each have their own return on investment that exceeds what was put into it. Even the Stephen Hawking of critical thinkers would have a hard time poking a hole in that logic.

Think Up Every Objection Possible

If you are really committed, then take the time to come up with every single objection you can think of and spend time working out how you will get over those objections. Rehearse what you will say and do if you wish. Always try to bring whatever objections back to your PPC campaign. Here are a few examples:

Q: Do your staff have the expertise to pull this off?
A: My campaign is so streamlined that a child could make it work

Q: Isn’t this just another way to draw a bigger budget for your department?
A: When this PPC campaign starts bringing in new clients, the accounts will be begging to increase my budget.

Q: Will this damage our brand image with Millennials on Facebook?
A: Page 9, Chapter 3 in the PPC campaign plan shows all contingencies, checks, and balances to eliminate the risk of brand damage.

Brand It With A Selling Point And Push It

Bring up your major selling point so often that it is burned into people’s minds. You are going to suffer barbs from some prickly people in the team but brush them off and keep going. Keep on pushing your major selling point. Do it so much that the only memory they have after a week is of your major selling point. Here are a few classic selling points.

• Brings in more long-term clients
• Saves X amount of money
• Makes X amount of money

Be wary of touting any form of branding when coming up with your selling point. Staff members who suffered through the corporate life in the 80s will associate your branding selling points with failure.

For example, in the 80s, if a campaign failed miserably, consultants would say, “Yes, but it grew the brand.” Plus, branding is very difficult to measure, and people do not like approving PPC campaigns that do not have clearly-defined and measurable goals.

Do Not Rely On Charm

If you ever want dating advice, then ask the ugly person with a wonderful woman on his arm. When you seek advice on how to get management buy-in, be wary of reading “Mr/Mrs. Successful” books because they are often written by people who became successful with their charm and cunning. Do not rely on charm if you want management buy-in. Rely on your planning and the strength of your PPC campaign.

Are you looking for in-depth articles about PPC and all things affiliate advertising? Then you need to check out our PPC management services

How to Make the Most of Your PPC Agency

How to Make the Most of Your PPC Agency

Did you know that the Pay-Per-Click (PPC) industry has a steady growth? After all, about 7 million PPC advertisers invested around $10.1 billion in 2017. 

They’re that important to your success. 

If you’re working with a PPC agency, you need to make sure that you’re talking to them regularly. This will allow you to make the most out of their service by checking their performance. 

But you might not have the right questions and methods to measure success. This can lead to miscommunication and issues later down the line.

In this guide, you’ll learn the best PPC management practices.

1. Maintain a Consistent Meeting Schedule and Frequency

This tip is the most important since you won’t have the right communication if you don’t do it in the first place. That’s why you should set up regular meetings, as well as calls and reporting points. You need to do this as soon as you start working with a PPC agency.

The schedule might change as you work with them, but you need to set them in your calendars. That way, you won’t miss the meetings even if work gets too hectic. Sometimes, you’ll have valid reasons not to have the means of attending a meeting or call with your agency.

If you can’t make it, make sure to talk with them and let them know you’re canceling. It’s an important step since it helps you reschedule or explore other options. It’s an easy process to forget, but remember that your agency spends time preparing their reports and other presentation materials.

When you cancel promptly, you’re helping them pause the preparations. Make sure to take some time to reschedule. That way, you can take a look at these materials and learn how your PPC campaign performs.

2. Clarify Your Data

Data often gets the most attention at the inception of your partnership with an agency. Regardless, you should revisit it whenever possible. After all, your goals might shift as time goes by, meaning some steps your agency makes won’t make any significant impact with your focused goal.

For example, you want to achieve a $40 cost per lead goal. After a few months, your agency might inform you that they already achieved this goal. It’s a great win for them, but if you didn’t specify that you also included the management fees from the agency as part of the $40.

Take note, not all agencies will think about CPL measurements with this in mind. Also, the majority of PPC clients don’t require this type of goal in the first place. But no matter the situation, you need to communicate these data points and clarify them as you move forward.

3. Ask Questions

The problem mentioned in the example above is preventable by asking the right questions. The world isn’t perfect, so it’s impossible to know what both parties think. That’s why asking questions about ambiguous items is important.

Make sure not to limit your questions when the PPC campaign isn’t performing well. Ask them whenever the campaign is at its best. You’ll learn a lot of things from both successes and failures.

Don’t be afraid to ask even the most basic things. Ask them to explain PPC if you’re unfamiliar with it or how it can benefit your business. Ask them what strategy works for your business type and location.

That way, you’ll also learn and understand your agency’s inner workings. Don’t hesitate and ask since there are no stupid questions. The more you know how they function, the better you can prepare yourself for a better, more robust PPC campaign.

4. Make the Most Out of Transparency

Most reputable PPC agencies will disclose the majority of tools they use for your PPC campaign. That way, they can build trust and give you options. These experts will send you both weekly and monthly reports, but they’ll give you access to check in whenever you want.

With the right credentials, you enjoy more transparency. You’ll have opportunities to have a closer look at how they optimize your PPC campaign as well as their other projects and tested they finished. As a client, you deserve to know the things your agency does, so make the most out of it and learn.

5. Don’t Hesitate to Share Your Concerns

It’s one of the most obvious things to do, but most clients hold back. It’s so bad that some clients let something they don’t agree with a few months after the fact. In most cases, concerns aren’t even related to their performance or PPC goals.

When you have a problem with the way your agency handles your campaign, don’t hold back. Waiting for too long might make you forget about it. With that, you’ll end up noticing it once again once it’s too late to fix without costing a lot.

You need to have an optimized PPC campaign, especially when you’re dealing with Google. This search engine has about 92% of the world’s search engine market. If you think that you’re not getting the most out of your PPC campaigns, raise these concerns as soon as possible.

Remember, working with PPC agencies is like getting into a relationship. Don’t go on for too long with these grievances. Don’t keep the frustrations in—voice out your worries and let your agency know.

Get the Best PPC Agency Today!

The bottom line is that you’re best-suited in dealing with your business concerns. Meanwhile, your chosen PPC agency should be the expert on optimizing and coming up with PPC campaigns. Both parties need to join and solve obstacles together since it helps you achieve your PPC goals.

You need to feel like you’re a true partner to your chosen agency. If you feel like you’re a purchaser and your agency a vendor, you aren’t communicating enough. Keep that in mind and you’ll have better chances in building a successful relationship with them.

Do you need help in improving your PPC advertising campaign? If so, you can contact us today and let us help you out. Our specialty is helping small to medium businesses improve their PPC results.

7 Tips for Improving Your Search Engine Placement

7 Tips for Improving Your Search Engine Placement

Out of all people on the planet, 1 in 6 use Google. Your website’s search engine placement makes the difference between getting more organic traffic and sales or being ignored.

Internet users perform around 2.3 million Google searches per minute. Each time someone searches for content like yours, it’s an opportunity to increase brand awareness and make money.

Because different factors determine your website’s ranking on SERPs (search engine results pages), you can boost your ranking by making some adjustments. In the world of SEO, even a little bit of effort goes a long way.

Here are 7 ways to boost your SEO ranking:

1. Increase Your Website’s Speed

Your website’s loading time directly affects your Google page rank in multiple ways. For starters, Google’s algorithm factors the loading time of a page into Google rankings.

People are less likely to engage with a slow website. In fact, if a page doesn’t load within 3 seconds, most users will be off to another page. This hurts your website’s average dwell time, bounce rate, ability to get backlinks, and ultimately, your SEO standing.

Google looks at a site’s coding when determining its loading speed. You can significantly increase your page speed by minifying your HTML, Javascript, and CSS.

Minification is the process of removing unnecessary website code. It removes this redundant or unnecessary code without affecting a site’s stylistic/formatting elements. Consider using a program like HTML Minifier, CSSNano, or UglifyJS to make your page load faster.

Here’s another factor that affects your loading time:

2. Optimize Your Images

Overall, images add another dimension to your content that users enjoy. However, if your images aren’t optimized for SEO, they could be hurting your site ranking.

Large images take longer to load. If you have large images on your site, it’ll hurt your loading time. In turn, this will negatively affect your ranking on SERPs.

Instead, optimize your images by compressing or resizing them. JPEG Compressor is a useful tool for this purpose. There are also free image optimizers online you can use.

You can also enable lazy loading. With lazy loading enabled, your site doesn’t load an image until a user comes across it on their screen.

3. Use Your Keywords Wisely

Keywords have a significant influence in determining website rankings. Still, Google penalizes sites for using incorrect or irrelevant keywords. Because of this, you must be careful with your keyword usage.

Keyword density is still a ranking factor. Nonetheless, using too many keywords (or even a single keyword too many times) is called “keyword stuffing.” Google punishes sites for keyword stuffing which hurts your search presence.

If you want to appear in more SERPs, try creating content that involves using long-tail keywords. Long-tail keywords are keywords that range between 3 to 4 words. These keywords aren’t as popular as single-word keywords, but the traffic you’ll get will be much more exact and fitting for your page.

Plus, the competition is less fierce for long-tail keywords, so using them will help you dominate the SERPs.

Make sure you fully understand a keyword before using it. Misunderstanding certain keywords is one of the most common PPC mistakes that also affects the SEO world. The negative consequences aren’t worth the trouble, so do your homework.

4. Use Header Tags

Header tags are the headings used to label certain sections of your content. They make your content easier to read and digest.

Without header tags, your content is a wall of text. For many people, this creates an unpleasant and overwhelming reading experience. This will drive people away from your website.

Eventually, this will hurt your ranking.

Always use relevant header tags to make your content easier to skim. Including good keywords in header tags here and there will also make your site easier to index and improve your SEO standing.

5. Quality Links

Your site-wide links should consist of internal and external links. The aforementioned types of links and backlinks alike help spiders crawl and index your site faster.

Think of each link as a “road” to your content. More roads equal more ways to find your content.

Your site ranking benefits whenever your website gets a backlink from a quality, authoritative site. That means a single link from an authoritative site is worth more than a hundred backlinks from spammy sites. (Actually, your website would get penalized for having a sudden influx in backlinks from spam sites.)

Create useful, valuable, and unique content that gains users’ trust, then good backlinks will follow. Write guests posts for trustworthy sites in your field in order to gain quality backlinks, but don’t overdo it or you’ll get penalized.

6. Get Secure

Search engines prioritize secure sites over insecure sites. That’s why adding that “HTTPS:” to the beginning of your site’s address boosts your ranking in SERPs.

HTTPS works with SSL (Secure Sockets Layer) to communicate information safely. Without HTTPS, your site’s information is insecure and more likely to be leaked.

Fun fact: Google actively warns users about visiting sites that aren’t secure. Securing HTTPS means securing Google’s trust, which will boost your ranking.

7. Add Optimized Videos

Search engines love it when you include optimized videos with your content. Videos make your content more engaging and appealing to users.

Pro-tip: If possible, use YouTube videos over other kinds of videos. Many experts think Google prefers YouTube videos because Google owns YouTube.

Include videos with SEO-friendly titles that include relevant keywords. Their descriptions should also contain valuable keywords and phrases. Also, users tend to prefer longer videos over shorter ones.

Learn more about video marketing for PPC campaigns to find out how to use videos to your advantage. It’ll attract users like how flowers attract butterflies.

Your Search Engine Placement Is Counting On You

About 51% of all website traffic comes from organic searches. Advancing your search engine placement means getting more organic traffic and showing up in more SERPs.

More organic traffic will benefit your business. It’s easier to convert organic traffic into leads and sales than other kinds of traffic.

Boost your profits by checking out our PPC management service. Your brand will thank you for it.

How to Use PPC Services to Improve Your Search Rankings

How to Use PPC Services to Improve Your Search Rankings

The Google Hummingbird update changed Google forever, as did the Hummingbird iterations that followed it. Instead of using SEO (Search Engine Optimization) factors, Google started to use big data to rank up websites. It used data that it gathered from people using its search engine, the Google Analytics programs that webmasters used, social media markers (previously Google Plus, and currently YouTube), and information gathered from Google Chrome users.

The resultant shift in Google behavior means that people may now use PPC services to increase the popularity of their website within targeted groups of people, which subsequently ranks the website up the search engine results.

How Can PPC Services Possibly Help A Website Rank Up the Search Engine Results?

Google uses big data for two reasons. It is used to interpret the meaning of websites, images, audio tracks and videos and also to judge the popularity of a website within certain demographics. Below, I explain what these mean. It is important that you understand what Google is doing so that you may better understand “How” and “Why” the use of PPC will help improve your search rankings.

Interpreting Images, Websites, Audio Tracks and Videos

This sort of interpretation is quite simple if you have access to the sheer amount of data that Google has access to.

For example, if you have five thousand people searching for a car that floats, and around 16% try a certain website and 7% click a certain image, then you can assume that the website and the image have something to do with floating cars.

Keep tracking such data, and over time you get a clear view of what a website, picture, audio track, or video is all about simply by monitoring how people interact with said element.

Judging the Popularity of Websites

In its simplest terms, Google judges how popular a website is by how many people use it and how many people quickly bounce from it. If a website is popular, then Google ranks it up the search engine results. Google is geared in this direction, but the process itself is actually far more complex.

Not only does Google judge popularity, but it also judges the user. This means your website may rank highly for some people and not for others, even if your search terms are the same.

For example, if you are Catholic and you often visit Catholic related websites, then your search engine results will reflect your Catholic theme. Websites about certain subjects with a Catholic edge will appear on your search engine results sooner than people who have shown no interest in Catholicism.

This is also true of inflammatory content. Continuing the example, a person who is Catholic is more likely to see anti-Catholic search engine results rather than anti-Jewish or anti-Islamic websites and ads.

How Does Pay Per Click (PPC) Help Rank Up a Website

Firstly, it helps to make your website more popular in general and helps make your website more popular with targeted demographics, which means Google will rank you up the search engine results.

Secondly, PPC draws your demographic to you, which means people from your target audience are more likely to see your website on the Google search engine results. People who have seen your website are more likely to see your website on the Google search engine results.

Making Your Website More Popular

PPC leads people to your website who wouldn’t have usually found it. Exposure to your website means several things. The user may
– keep your website address in their favorites and visit again multiple times
– may link to you from their websites
– may share your content on social media.

If you are using something such as Google paid ads and you are only spending a small amount, then the effect will be negligible. But, over several months, your Google search engine advertising will make your website more popular so that it ranks up the search engine results.

Drawing Your Demographic to You

PPC can be geared towards a certain demographic. This fact, plus the fact that PPC marketing involves certain keywords (and negative keywords), means that certain targeted people will visit your website.

These targeted people are more likely to buy from you or enjoy your content (since the content was made for them). They are therefore more likely to recommend your website/service, share your content, link to your content and so forth.

They are also likely to link to your content from other related websites and social media groups, which makes your website more popular for other-similar people (remember that Google judges the user too and pigeonholes them).

In other words, by attracting people who are interested in a certain niche area, you are making your website rank more highly for said niche whenever they use the Google search engine.

Recapturing People Who Have Already Visited

If somebody visits your website, even if they are visiting because they clicked an ad, then they are far more likely to visit again. They are more likely to see your website on the search engine results, and there is also a chance that your visitors really enjoyed your content and saved it or remembered it so that they may visit again at a later date.

Again, if people are visiting and revisiting, then your website appears popular and starts attracting more people as it ranks up the Google search engine results.

Here Is What You Do

Now that you understand the odd-but-interesting way that Google works, you need to exploit it with pay per click services. You need to:

Step 1 – Use PPC services (to not use it means you miss out on the SEO benefit)
Step 2 – Carefully target people using the demographic features offered by PPC services
Step 3 – Target people using cleverly chosen keywords
Step 4 – Use PPC in a sustained fashion over months and years

That is all you need to do. As you now know from what you have learned in this article, taking these four steps will create a situation where your website becomes more popular in general and also becomes more popular with your target demographic and target audience.

The Takeaway

Using PPC services is a fruitful way to improve your search engine ranking. You just have to remember that the whole process takes time. It is not a case of running a PPC ad and then six people have linked to your website within an hour.

It takes time and a consistent effort, but over time, people who use PPC services as per the four steps mentioned above will see their websites rank up the Google search engine results.

If you are looking for more information, expert advice, and time-tested tips, check out the PPC page on

How Can You Improve Your Keyword Search Results: 8 Tips and Tricks

How Can You Improve Your Keyword Search Results: 8 Tips and Tricks

Are you starting to take your marketing to the digital world in order to boost business for your brand? Do you intend to use Google to bring as many eyes to your company as possible?

If so, then it is important for you to understand the importance of keywords when it comes to getting the attention you dream of. Whatever phrases you use in your content needs let people online know the importance of your services so that you can achieve high rankings with Search Engine Optimization (SEO).

With our knowledge of online marketing, you will be able to make your keywords work for you.

For those wondering “How can you improve your keyword search results?” here are eight tips and tricks.

1. Keep Keywords Relevant

If you want current and potential customers to have a solid idea of what you are offering, then your SEO and keywords need to reflect that. Whatever keywords you include in your headlines and blog content need to focus on the items and services that you make available.

Whether you sell kitchen items, speakers, or home repair equipment, your keywords need to relate to only those specific items. Using phrases that don’t have anything to do with what you’re talking about will confuse readers and motivate them to go somewhere else for their needs.

2. Consider Variety in How Can You Improve Your Keyword Search Results

While it is important to have a clear focus on your keywords, it is still possible to have some variety when you are creating search engine optimized keywords. One way to do that is to use different keywords for certain parts of your website so that each section can generate new interest.

Your pages for reviews, blog posts, forums, and news can use certain keywords that are related but also separate. With this strategy, you will be able to make each part of your website rank high in Google search results, which means more business for you.

3. Use the Right Images

Using SEO is about more than what you write and the topics that your content revolves around. Another content element you need to focus on to boost attention is images, as they give readers a visual of what your products are and what they can do.

The images on your pages should separate sections of your content to make it easier and more attractive to read. Your keywords should be included in the images’ file names and ALT text tags so that Google recognizes your website quickly and increases your ranking.

4. Include Internal Links

Placement is an important factor for using keywords for SEO because it makes it easier for readers to find these phrases and understand what your company is about. In this case, you need to bring as much attention to the rest of your site as possible.

That’s why you need to place your keywords in internal links in your blogs and reviews. This will bring readers to other pages on your site that could introduce them to other products that they wouldn’t have found otherwise and will consider paying for.

5. Use Different Tags

Another tool that you’ll need to take advantage of when using keywords is a tag, which can take different forms so that you have more than one avenue for recognition. Among these tags is the title tag, which gives your content an identity by using specific words in the title.

You can also use header tags to bring attention to each part of your blog or news article so that the content has an extra way to get Google’s attention. Meta description tags also come in handy for when you want to use keywords in the details of your offerings.

6. Look at Competitor’s Content

Learn from competitors in your field is important for understanding what you should get involved in and avoid to make your brand known to the world. That goes for keywords, as well, and checking our rivals’ websites will let you know how they are able to make keywords work for them.

It is important to check out different pages on their sites to see how they are making it easy for customers to find what they need. This is helpful for figuring out how to give your company its own identity while taking what competitors do and making it work for you.

7. Focus on Social Media

Keywords come into play when gaining recognition for more than just the content that you include on your website. The digital world takes marketing to another level thanks to social media, which allows you to reach more people outside of your neighborhood and your regular crowd of customers.

You can include keywords in the titles of your blogs and reviews on Facebook, as well as photos and videos on Instagram and Twitter. The opening content should include keywords, as well, and it helps to use as many platforms as possible if you want to boost recognition on Google.

8. Go Mobile

Mobile technology allows people to find anything they need with the click of a button, whether they are at work, at home, or out with friends. Making your website mobile-friendly will allow your keywords to function just as well as if customers were looking at your site on a regular computer.

It is important for you to test your website and keywords between laptops, desktops, and smartphones so that they are equally easy to read and upload. This will keep your keywords’ rankings on Google high whenever people consider looking your products up on their phones.

Our Take

When it comes to how can you improve your keyword search results, you need to consider how your phrases are structured, as well as where they are placed. With our recommended tricks, you will be able to keep eyes on your company’s site on a regular basis.

The goal is to keep your keywords relevant to your products and services, consider different forms they can come in, and use as many outside sources as possible to boost recognition. Putting these tips into action will get you the attention you need to make a name for your business.

Check out more of our business marketing expertise to figure out the best route for your brand to become the top name in your field.

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