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8 Business-Boosting Benefits of Hiring a PPC Management Company

8 Business-Boosting Benefits of Hiring a PPC Management Company

SEO and PPC seem to be in a never-ending way, but you cannot overlook pay-per-click advertising because the benefits are undeniable. PPC has enough potential to deliver targeted traffic and generate more sales. The question is, should you do it in-house or outsource to a PPC management company?

For a PPC campaign to succeed, you need dedication and the ability to analyze data as an ongoing strategy. You may not know this, but there is a wide array of PPC marketing strategies that go from Geo-Targeting to Ad Scheduling, Dynamic Search Ads, Remarketing, among others. This makes the whole process quite tricky and challenging, making it essential to hire a PPC management company. 

In this post, we’ll be looking at eight compelling reasons why you need to hire a dedicated PPC management company and the benefits you’ll reap from it. You’ll learn that you can avoid overspending mistakes, which means maximizing your returns from the ads. Besides, this frees up your time to do what you are best at, which is managing the business. 

1. PPC Requires Skills, Experience, and Expertise

If you attempt PPC on your own, then you’ll soon discover that it requires a great deal of knowledge, a certain set of skills, and expertise. It may take a few years to garner the kind of experience necessary to handle the enterprise really well and drive it to success. 

When you hire a PPC management company, however, you not only gain access to qualified professionals, but you get a comprehensive strategy that will utilize the latest technology. Professional experts will adjust keywords accordingly and monitor the campaign until you rank at the top. 

2. Keyword Research Is Complicated

Keyword research plays an integral part in PPC ad campaigns, and experts spend so much time on it, initially and through the process. The problem with picking the wrong keywords is that you can exhaust your budget before you get any positive results. There may be free keyword tools on the internet, but a PPC company invests in better tools that offer a competitive advantage, which you lack on your own. 

3. Tracking Is Just As Complicated

Tracking is one of the most significant aspects of a successful PPC program. You not only need to track sales, but you must track where they’re coming from as well. A well-executed analysis is supposed to show which keywords and placements bring in the most conversions. 

The process involves tagging, which makes it possible to see which campaigns are doing well. Installing tracking codes requires coding knowledge, and if you have to learn all these things, then you better outsource your campaigns to experts who already know them. 

4. The Costs Will Be Lower

The costs of hiring an in-house staff member to manage the PPC campaign far exceeds any costs you would incur outsourcing the task. Inhouse employees, come with a set salary and other employee benefits. Beyond that, you’ll need to consider the initial setup costs, investing in the right tools, and other overhead expenses.

Most of these costs are eliminated when you hire a PPC management company. You still have to pay a given amount for the expertise, but that will be just about it. They can work for you on an hourly basis, so payment doesn’t have to be a set salary. 

5. It’ll Save You Time

Time is money, and any minute wasted is a blow to your business. You need to understand that setting up a PPC campaign is not an easy task. 

Managing it to success will undoubtedly take some time because the process needs to go from keyword research to advert writing, monitoring, and updating whenever necessary. Executing all these tasks effectively and efficiently will take a substantial amount of time. 

Besides that, PPC ads need tracking to identify profitable locations, and the ad extensions are working successfully. When you hire a PPC management company, you can spend all this time doing other important things for your business and be sure that experts are handling your ad campaign. 

6. Gain Agile and Accurate Results

Given that you are on a set budget, your ad campaign simply has no room for mistakes. An inexperienced in-house team can cost you a lot of money if they keep making mistakes. 

A professional adword management team, however, has experience in dealing with multiple campaigns. They are not only reliable but agile with technological knowledge and access to all the necessary resources. It’s easier for them to handle complex campaigns within the given deadlines.

7. They Know All About Campaign Settings

Setting up a PPC is no easy feat and requires a high level of professionalism. For your business to get optimum exposure, several things must be set up. For instance, do you want to target a specific geographical location? 

Would it be feasible to target the local, national, or global market? Do you need to have different ad groups?

You must also consider whether you want to associate with a partner network and whether it would be better to filter out similar sites. It would help if you had a professional with a clear understanding of all these things for your campaign to be a success.

8. Budget Management Requires Commitment. 

It’s quite easy to surpass your budget if you make mistakes. Keyword bid amounts tend to vary, and you can spend weeks trying to manage your allocated budget. Unwanted clicks can also cause the budget to skyrocket and you need the expertise to check for click fraud and web robot activity. 

Pulling It Together With a PPC Management Company!

There are many more reasons why hiring a PPC management company beats doing it in-house. They have a deeper understanding of clock fraud, keep up with the latest trends and changes, and work full time to ensure your goals are met. 

What better reason do you need? If you want your PPC campaign to rake in significant returns, give us a call. We’re a professional PPC management firm that will help your business soar to new heights. 

Find Your PPC ROI: How to Calculate Cost per Click

Find Your PPC ROI: How to Calculate Cost per Click

Every business that is spending $1 on Google Adwords will earn an average of $2 in revenue

Does that mean your business is destined to make a profit with Google Adwords? 

Not exactly. 

You want to get what you paid for. You want to earn revenue based on what you’re spending on Google Adwords, Facebook advertising, or another form of advertising that uses clicks to measure results.

But how do you do that? How do you measure the ROI of your AdWords and your cost per click?

You have to know how to calculate cost per click. You have to calculate the ROI. When you learn how to calculate the cost per click, you can start strategizing. 

You can figure out how to produce a higher ROI for your business. 

Here’s what you need to know in order to succeed with Google Adwords and how it can help your business exponentially growth.  

You’ll find a guide to understanding your AdWords ROI, PPC ROI, PPC formula, PPC calculator, and Google ROI.  

How to Calculate Cost Per Click

Cost per click can be calculated by taking advertising costs and dividing it by the number of clicks. The result will tell you how much you’re spending on advertising and essentially tell you what your revenue is. 

You may also want to know what the average cost per click is because it can give your business some insight into how much the average advertiser spends. 

The average cost per click formula is average CPC = total cost of clicks divided by the total number of clicks. 

You can figure out how much you’ll be charged with each click on Google Keyword Planner. 

Reasons Why Your CPC is High

If your business sees a high cost per click, resulting in more money being spent, it could be for a lot of reasons. 

It could be the competition is high in the keywords you’re using on Google Adwords, or your competition is running similar ads. 

It could also be your quality score depending on your use of keywords, ad relevance, and other factors. 

Why It Matters

This is why it’s valuable to understand how to calculate your CPC. It determines your ad spend and your overall profit as a business. You want to ensure the money you’re spending on Adwords on another form of advertising is giving you the best value. 

You have to figure out how much of a profit margin you’re willing to take based on your return of investment from Google Adwords or another form of advertisement.  

Why Pay Per Click is a Remarkable Strategy 

Knowing what’s a good cost per click for your industry gives you not only insight, but it also gives you the advantage over other competitive businesses. 

It gives you an advantage because you can look at specific metrics that can help you strategize and figure out how to target your market. It’s a strategy to understand why they click more or less.

You can zone in on this target audience and figure out what’s wrong with your ad if it’s the copy, the image, or something else that is not bringing in clicks. 

Measuring your cost per click gives you an opportunity to really know your target audience, which can give you more profit. 

You can also measure your spending goals and determine if you are getting the amount of traffic to your site to bring in more clicks. 

If a certain kind of advertising is not working for your business, you can assess if you want to continue with it. Cost per click is a measuring tool that works across various advertising platforms, so you’re not limited to using just one advertising platform. 

You can decide what’s going to bring your business the most profit from a specific advertising campaign with a profitable cost per click. 

What’s the ROI? 

While we mentioned the average ROI for a business, it’s insightful to take a deeper dive into the analytics and see what is producing the best investment for your business. 

Your Google ROI

To calculate your Google Adwords ROI, take the revenue from your ads, subtract your overall costs, then divide by your overall costs. The result will tell you your overall profit. 

However, you will also need to track your conversions. You may have clicked on your ad, but maybe some of them stop when they get to a certain point in your funnel. Conversions can help you take a deeper dive into what your ROI is. 

Your PPC ROI

Another helpful tool for determining your return on ad spend is taking the sales from PPC, subtract it from the cost of PPC, divided by PPC cost. 

To avoid any confusion, here’s an example. 

Let’s say the sales from PPC was $2000 and the amount of money you paid for PPC was $1000. We would subtract both numbers, which would be $1000, and then divide it by $1000, resulting in 1.0 = 100%. 

That is how you figure out your return on ad spend.  

How to Optimize Your Cost Per Click

Calculating your cost per click is just the beginning if you want to succeed and bring a profitable ROI. 

After you calculate cost per click and your ROI for any kind of advertising, you need to assess which is bringing you the most profit. You have to figure out if you need to test your offer more. Maybe it’s the copy, the image, or the placement of the ad that could be improved. 

That’s why you now have a measurable tool in assessing what is going wrong and right with your advertising. 

That’s how your business can succeed beyond your competitors.  

Now you have all the tools required for understanding your CPC ROI or Google Adwords ROI. You have the tools to succeed. 

If you need help, we can help you master these tools and do the work for you

You can see how we help businesses like yours and how we help them succeed beyond their expectations

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