7 Top PPC Tools to Improve Your Ad Results

7 Top PPC Tools to Improve Your Ad Results

PPC offers immediate benefits to your business

You can boost online traffic and get leads faster with PPC campaigns. 

In order to succeed in your PPC strategy, you have to use PPC tools. You have to use the best PPC tools that will optimize your strategy and bring in more profit. 

You have to find PPC tools that can create and breakdown your campaigns. You want tools that can monitor your data over periods of time.

Based on your budget, you want the tools that don’t limit your campaigns. On the contrary, you want tools that will give your campaigns more freedom. 

Here is a guide on of the best pay per click tools for your campaign. 

1. WordStream PPC Advisor

WordStream PPC Advisor offers small businesses an affordable way to make the most of their PPC campaigns. Businesses don’t have to worry about hiring experts. 

Another benefit of WordStream PPC Advisor is that you can use the 20 minute work week tool to analyze your campaigns and see how you can make improvements. 

You can also create campaigns and make adjustments based on positive or negative keywords. 

WordStream PPC Advisor is priced at $264/month for 12 months or $299/month for a 3-month plan. They also offer businesses an affordable plan to make the most of their PPC campaigns. 

You can find more information on the diverse PPC services we offer to businesses. 

2. Google Ad Editor

Google Ad Editor makes creating ads simple. You can import files from a dashboard and get insight into advanced reporting. 

You can also create and assign a bidding strategy to campaigns for maximum effectiveness. 

Different from WordStream PPC Advisor, Google Ad Editor doesn’t give you automation choices. You have to be savvier with your controls. Manual monitoring and changes are required more of you. 

3. Adespresso

Adespresso is perfect for Google, Facebook, and Instagram ads. 

You can create ads and manage them on these platforms. You also get in-depth reporting based on a date range or demographics. 

What makes Adespresso different from other PPC tools is that you can create a campaign in minutes instead of hours. You can enjoy this luxury and create multiple campaigns in less time. 

Adespresso is the one-stop PPC tool to control all your campaigns. It’s why it’s so effective for businesses with multiple campaigns. 

4. SEMrush

If you are just starting PPC campaigns, SEMrush is the perfect place to start. You will find a simple keyword search as something useful when you create a campaign. 

As you get more used to SEMrush, you can use the site to find more tools to grow your website. 

The reporting mechanism is one of the best features of SEMrush. It gives you insight on keywords to complete analysis on the websites you are competing with. You can see how your competitor’s websites are performing.

5. Opteo

Opteo is an advanced diagnostic tool. You’ll also find that Opteo can measure your performance. 

Opteo also offers advanced metrics that other tools don’t use. For instance, you can find how a single keyword is performing in your campaign or you can see how an entire campaign is performing.

You can see how Adword campaigns are performing and make adjustments. You can also create timelines to see how your campaigns perform over specific periods.  

6. Spyfu

Spyfu is just as the name implies, a spy tool that provides insight on competitor websites. It provides the most profitable keywords that you should be using. 

You can search for a domain name and see everything about it. For instance, put in a domain name at Spyfu and you can see where it shows up on Google. The information it shows is from the last 13 years.

Another benefit of Spyfu is that its tracking tools are relevant. In other words, they find measurable metrics that Google finds valuable. 

7. Bing Ads Editor

Bing Ads Editor is similar to other PPC tools. It gives you the option to research keywords, figure out how much to spend on bids, and track your performance. 

Bing Ads Editor may not offer automation tools, but it does give you the opportunity to have more control over campaigns. 

Bonus Tools:

Here are some additional tools beyond 7 that can also help you with your PPC campaigns. 

These tools are additional resources that can help you figure out what is best for your business and the campaigns you are running. 

Acquisio Tour

This WordStream tool is helpful because it gives you a percentage score based on keyword optimization and other factors. 

Acquisio Tour also gives you insight into how campaigns perform every month. 

Optmyzr

Optmyzr offers a lot of automated features and advanced tools for managing multiple campaigns. You can manage multiple campaigns on different platforms. 

You are able to create campaigns that pull information from spreadsheets or integrated platforms. 

You are also able to automate scripts and reports. If you decide to purchase a membership, Optmyzer gives you biannual product training sessions. 

Adalysis

Finally, Adalysis is a tool that gives you raw metrics beyond typical information.

Adalysis is especially helpful when it comes to A/B testing. It gives you information on how much you’re spending when it comes to click-through rates and other metrics. 

You can also set up an alert system to see how your campaigns are performing as they are happening.   

Why Do PPC Tools Matter? 

PPC tools are invaluable because they can make creating a campaign easier. They make analyzing your campaign easier. They help you understand what you need to do to create a profitable campaign. 

While you may be unsure of what tools to use, you can always do free trial runs on some of these programs. You can figure out what will work best for your business. 

For more information on PPC campaigns and strategies, you can visit our blog and read about how to find affordable PPC services.  

How to Find Affordable PPC Services for All Your Marketing Needs

How to Find Affordable PPC Services for All Your Marketing Needs

In today’s corporate world, companies are constantly looking and striving for new ways to get ahead of their competition. 

One such way to get ahead (or stay on track with your industry’s leaders) is through pay per click campaigns. They’re vitally important to your marketing plan’s success.

If you’re not entirely sure how to carry that out, but recognize its importance, then have no fear! PPC services exist for that very reason.

However, with little knowledge of the PPC world, it can be hard to know which affordable PPC services to team up with.

Here are the qualities that you should look for in a PPC service for your brand.

The Qualities to Look for in a PPC Service

For those of you out there reading this that aren’t entirely familiar with PPC and how it works, you may feel strapped.

You realize how vital it is to invest in a PPC service, but aren’t sure how to separate a high-quality PPC from a bad one.

Here are several things to keep an eye out for. If the PPC service you’re looking at meets these guidelines, then they can be trusted!

1. Google AdWords Certification

The whole idea of a PPC campaign surrounds Google AdWords. IF the PPC service truly knows how to run your campaigns, they’ll be Google Adwords certified.

What does that mean? It means they’ve passed the Google AdWords program. This is a test of several hundred questions that cover topics such as PPC strategies, advertising displays, etc.

If the PPC service you’re looking at requires all of their workers to be Google AdWords certified, it means they’re dedicated to being as knowledgeable as possible.

2. Honest and Upfront

Just because you’re putting your PPC initiatives and campaigns in the PPC agency’s hands doesn’t mean you don’t deserve to know the “why” behind their methods.

The service that runs your PPC campaigns should always keep you in the loop of what they’re doing. 

The best way to do that is to find a service that will give you control of your account with them. They’ll show you the results of certain campaigns and list out ideas for how to improve the numbers.

3. Success Stories

Every PPC worth a you-know-what has a proven track record of success stories with previous (and current) clients.

More importantly, they need to be able to describe to you how a success they’ve had with a previous client can be implemented into your PPC ventures.

Don’t worry too much about digging for this. If they have stories of success then they’ll be happy to share them. If not, they can’t be trusted.

Current Pay-Per-Click Trends for 2020

Now that you know a few qualities to look out for in the PPC service you join forces with, it’s time to look at some current PPC trends online.

Here are a few trends that your future PPC agency can help you create killer pay-per-click campaigns around!

1. Amazon Ads

When someone says or types “pay-per-click”, 99.9-percent of people will immediately think of either Google Ads or Facebook. 

While both of those outlets have a huge reputation for success, and you’ll definitely want to focus on them, you always want ways to think outside the box. 

The highest advertising platform, behind the two that were previously mentioned, is the shopping behemoth: Amazon.

Make sure you find a PPC company that’s ready and willing to push PPC campaigns in front of the ready-to-purchase Amazon online shoppers. Your conversion rates may skyrocket as a result!

2. Conversion Rate Optimization

The PPC world is often too focused on generating new leads and getting them to the point of purchase.

Truth is… if you have customers that you’ve acquired via the PPC campaigns, shouldn’t you do your utmost to retain them? Absolutely you should, that’s why conversion rate optimization (CRO) is a must!

Make sure the PPC company that you’re using understands how important that is for your company. Let it be known from the very start that you want to prioritize CRO.

While all of your competitors are solely working on bringing as many people to their site, your company is scaling that back just a tad to focus on repeated business. If you treat them like royalty, they’ll purchase your products again and again.

3. Artificial Intelligence

The machines, devices, and software that you use are getting smarter and smarter every day. Why not use that to your PPC campaign’s advantage?

Machine learning will help you see all of the outlets that will generate the most traffic to your ads.

Not to mention that AI can use your previous campaigns as an indicator of how successfully your current campaigns will convert. All in all, this will lead to a more streamlined PPC process for your company. 

Find a PPC agency that’s using artificial intelligence (at least to some degree) in its pay-per-click initiatives. Integrate it into your marketing tactics before your competitors do.

Find Affordable PPC Services That fit Your Needs

Your hunt for finding affordable PPC services has officially ended today! Now that you’ve seen the benefits of using a pay-per-click agency, it’s time to find the one that fits your company best.

Be sure to read this article on how to create a PPC plan for your company. There you’ll find helpful steps to getting things started.

For more inquiries, feel free to schedule a free consultation on our contact page and we’ll be happy to discuss with you further!

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