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COVID-19: Ad credits for Google Ads Small and Medium-sized Businesses

COVID-19: Ad credits for Google Ads Small and Medium-sized Businesses

Google Ads recently announced that they are launching a new program to try to help small and medium size businesses that advertise on Google Ads.  Below is a copy of their announcement and you can also read more about this here:

 

“We want to help alleviate some of the cost for small and medium-sized businesses (SMBs) to stay in touch with their customers during this challenging time. That’s why we’re giving our SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 across our Google Ads platforms. SMBs who have been active advertisers since the beginning of 2019 will see a credit notification appear in their Google Ads account in the coming months. This is part of a larger commitment from Google to support SMBs, health organizations and governments, and health workers on the frontline of this global pandemic.

This page provides additional information and will be periodically updated. As an additional resource to help you manage your business through uncertainty please visit the Google for Small Business site.”

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Google Ads Now Issuing COVID-19 Credits

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5 Reasons Why You Need a Management Company to Handle Your PPC Campaign

5 Reasons Why You Need a Management Company to Handle Your PPC Campaign

Pay-per-click (PPC) website visitors are 50% more likely to make a purchase than organic visitors. If you’re not using PPC advertising to boost your business, you’re likely missing out on a big chunk of customers.

Planning, creating, and maintaining your PPC campaign can take a lot of time and energy. If it’s your first time, you’re bound to make a few mistakes. Unfortunately, those mistakes can become costly.

You don’t have to go for it alone! Instead, consider hiring an experienced PPC management company to handle your campaigns.

On the fence about outsourcing? Here are five reasons you should hire PPC experts to help!

1. Maximize Your Time

First off, you’re already busy running your business. Trying to learn the intricacies of PPC advertising takes time and effort. If you don’t take the time to learn the platform, you could end up wasting money.

Different platforms work differently, too. Do you know which platforms are best for reaching your target audience? If not, you might end up gaining experience by trail and error.

Learning that way will cause you to waste your advertising budget. At the same time, you’ll likely miss out on opportunities to reach your target audience. 

Trends change all the time, too. In fact, Google changes its algorithm for search engine optimization (SEO) throughout the year. If you’re already busy trying to learn SEO marketing, learning PPC on top of that could drain your free time. 

Don’t waste your valuable time and energy trying to learn PPC advertising.

Instead, consider hiring a PPC management company to handle your PPC campaign.

They already know and understand the complicated platform. They can complete everything for you, including:

  • Keyword research
  • Target audience research
  • Determining targeting criteria 
  • Organizing keywords into ad groups
  • Writing your ads
  • Creating your campaigns
  • Developing landing pages
  • A/B testing
  • Analyzing and optimizing

It’s not enough to create your campaigns. You also need to continue checking on them as they run. Otherwise, you’ll fall to optimize your campaigns so they perform at their best.

Learning how to read and understand this data might seem confusing. An experienced PPC management company will know what they’re looking at. They can save you valuable time you could otherwise spend focusing on your business. 

2. Leverage Their Expertise

The best way to learn how to run your PPC campaign is to learn from experience. With multiple campaigns over years of advertising, you can develop the expertise needed to run more effective campaigns.

Chances are you don’t want to wait years for your campaigns to generate results.

Instead of developing that experience and expertise yourself, you can outsource the work to a PPC agency. They already have the expertise you need. As a result, they’re able to get your campaigns running from the get-go.

Campaigns need ongoing attention, too. Once the PPC management company creates and activates your campaigns, they’ll keep track of the performance. Their experience has taught them what to look for in a well-run campaign. 

Have an experienced PPC expert manages your ads. Then, you can ask them any questions you have about your campaigns.

Which keywords are generating the best results? How did they determine your target audience? Does your website need updating to improve your ad performance?

An experienced PPC management agency will consider these factors before they run your PPC campaign. By planning ahead of time, they’ll save you money in the long-run.

The stronger the start, the more likely you’ll reach the top of a search page. The higher your ads rank, the more clicks and website visitors you’ll attract. More visitors means the opportunity for more leads, conversions, and sales. 

Their experience can help you start generating results as soon as possible. With an experienced agency’s help, you can grow your business with ease. 

3. Make Changes Quick and Easy

If your PPC campaign is attracting clicks but no conversions, you’re losing money. You’ll need to make changes quickly. The longer you wait, the more money you’ll lose.

The day-to-day operations of your business will probably need your attention first. Unfortunately, delaying changes to your campaigns can get costly.

Allowing a PPC agency to manage your campaigns means making changes is quick and easy.

They’ll recognize issues with your campaigns and already know the best possible solutions. Remember, they’ve dealt with PPC campaigns before. They can use their own experience to make changes quickly.

The faster they make those changes, the better for your campaigns and ROI. 

4. Access to Expert Tools

It’s important to start your PPC campaign with a plan and the right tools. Otherwise, your campaigns could fail.

You’ll need to research target keywords, your audience, negative keywords, and ad copy. That’so only the start. Thankfully, having the right tools can make the process faster and more effective.

Spending money on tools you’ll only use once or twice is a waste of money. By letting a PPC agency handle your campaigns, you don’t have to buy those tools yourself. Instead, it’s a part of the service!

These tools will make it easier for the agency to plan effective campaigns. They’ll learn all about your customers and competitors to create a strong campaign plan. Then, they’ll continue using their tools to make sure your campaigns run strong.

Getting that head start can help you save time and money.

Otherwise, you’ll end up making costly mistakes trying to manage your campaign alone.

5. Smarter Spending

According to Google, businesses make an average of $2 in revenue for every $1 they spend on Google PPC advertising. You can make even more money from your campaigns if you develop a strong, thorough strategy.

Otherwise, you might as well throw your money away.

An experienced PPC agency will recognize the best keywords to target. They’ll create a plan that focuses on your brand to grab the consumer’s attention. Every decision they make will ensure you’re using your advertising budget effectively.

They’ll also know which tactics to use to strengthen your campaigns. 

For example, they can use keyword insertion to maximize clicks. They might also use single keyword ad groups to improve your quality score.

These tactics can improve your entire advertising strategy to maximize your ROI!

Expert PPC Management: 5 Reasons Why You Need to Outsource Your PPC Campaign

By hiring an expert management company, you can start your PPC campaign on the best possible start! Their help will maximize your ROI, allowing you to build your business one ad at a time.

Ready to start generating more customers with your campaigns? Schedule a free consultation with our team today!

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