Google Ads has recently issued advertisers credits to help advertisers with the impact of the COVID-19 virus.
The amount of credit seems to be dependent on an advertisers ad spend, so each business may get a different ad spend credit. So far, I am seeing a range of advertiser credits from $300 up to $750.
You will want to login to your Google Ads account (ads.Google.com) and should see a banner notification across the top of your account. If not, hit the drop down under the tools tab (wrench icon) and click the promotions tab to see more details.
Any credits will automatically be added to your Google Ads account, so there’s nothing you need to do. Don’t contact Google regarding this or try to request a larger credit.
“Updated on June 16th with additional information on the ad credit application to eligible Google Ads customers. By the end of this week, ad credits will be launched in Australia, China, Germany, India, Italy, New Zealand, Spain, Taiwan, and Ukraine, United Kingdom, United States. The ad credit automatically offsets future spend; no action needed. Check back here for further updates on which countries have launched.
We want to help small and medium-sized businesses (SMBs) stay in touch with their customers during this challenging time. That’s why we’re giving our SMB customers worldwide $340 million in ad credits, which can be used towards future ad spend, until the end of 2020 across our Google Ads platforms. This is part of a larger commitment from Google to support SMBs, health organizations and governments, and health workers on the frontline of this global pandemic.
This page provides additional information and will be periodically updated. As an additional resource to help you manage your business through uncertainty please visit the Google for Small Business site.”