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6 Google Ads Tips to Help You Increase Profits

6 Google Ads Tips to Help You Increase Profits

Google Ads offers a fantastic opportunity to target your customers with ads that relate directly to their online searches. 

If you want to run a successful Google Ads PPC campaign, then you’ll need to think about the many different components involved in the process. 

Because running Google ads is pay-per-click, you’ll need to be sure that your ads are landing as they should. If people are clicking on them without it converting to a sale, then it’ll cost you money. 

Here are six great Google Ads tips to help you increase your profits.

1. Make Sure Your Landing Page Is Relevant

It can be very easy to get bogged down in tweaking bids, making sure your ad copy jumps out, and putting all of your energy into juggling the numbers of Google Ads, but one thing that is often overlooked is creating a relevant landing page. 

The ultimate goal of pay-per-click marketing is for you to convert clicks into sales. If users are taken in by your ad, but your landing page is confusing, irrelevant, or unattractive, then it could undo all of your hard work. 

Driving people to your landing page is only half the job; the rest of the work needs to be done at a site level. 

You should optimize your landing page for pay-per-click conversion by ensuring that your ads align with the content on your landing page. 

Maintaining consistency on your ads and landing page means using the same keywords, and call-to-action across both the ad copy and the landing page. 

2. Pay Attention to Negative Keywords

Using negative keywords can work in your favor. On Google Ads, you can specify what your product or service is not. This will ensure your ads don’t show up on keyword searches that don’t fit with the customers that you want. 

By honing down the details, you’ll ensure that you’re not wasting time and money on an ad campaign that is completely missing the mark. 

An example of how you can do this would be that if you were advertising an upmarket vegan restaurant, you’d want to specify that you don’t want to receive traffic coming from people looking for search terms such as ‘fast food.’

It is essential that you let Google know what your services and products are not, just as is it is important to state what they are. 

3. Use All of the Relevant Ad Extensions 

Many pay-per-click accounts will focus their attention on Paths, Headlines, and a Description of the main ad. Ad Extensions, though are an essential part of the user experience and can add a lot of value to your campaign. 

Ad extensions will help to tell the story of your brand in addition to providing important information to your visiting customers. 

There are a number of different ad extensions available. However, these are the most popular: 

  • Structured Snippets– These allow you to expand on what you’re offering
  • Callout Extensions- Help to build trust with phrases such as ‘quick and professional service’
  • Sitelinks Extensions- Additional links that direct customers to your landing pages or your website
  • Call Extensions – This allows you to include your business phone number in your listing
  • Local Extensions- Add your Google My Business account to your Google Ads to include your phone number and address in the listing

Try and use as many that apply to your listing as possible. 

4. Fill in Every Available Section  

Expanded Text Ads (ETAs) have made a huge difference in the way that Google Ads work. By adding extra specs for content that is relevant, ETAs allow the chance to tell a complete story about the services or products that you’re trying to sell. 

To make sure that your ads perform to the best of their abilities, make sure that you fill out all of the available fields in the form. 

5.  Perform Thorough Keyword Research 

Using the right keyword is essential when it comes to paying for Google Ads; after all, you need to ensure you get a maximum return on your investment.  

One thing that should be obvious is that the higher the search volume is of the keyword, the higher the cost-per-click, and subsequently- the higher the ad spend. 

If you go after high volume searched keywords, you’re going to have to pay more. So do your research and look for keywords that have a high search volume and a low cost-per-click as these will be the most effective. 

A lesser-used strategy for cost-effective Google Ads bidding is to use Single Keyword Ad Groups. With this strategy, you’ll improve your quality score while your cost-per-click will go down. 

6. Adjust Your Bids for Geo-Targeting

All industries can benefit from focusing their marketing toward their specific location. While geo-targeting is something local businesses such as lawyers, builders, hotels, and dentists use to their advantage all of the time, it’s not just useful for this type of industry. 

Even if you don’t rely on your customer’s actual location, you should still think about optimizing your pay-per-click ads with geo-targeting bids based on local seasons and the needs of the user. 

For example, if you sell sunglasses but you should negative bid in areas where it is winter and focus your geo-tagged bids in areas that enjoy plenty of sunny weather. You would use weather forecasts to then increase your bids on areas that are due to have a sunny spell.  

There is a lot of money that can be saved by making sure your ads are showing in the right cities. 

Get Our Help With Your Google Ads Tips

If you want to save time and effort learning all of the best Google Ads tips, let us manage your Google Ads campaign. 

Get in touch today to find out how we can help optimize the perfect ad campaign that will boost your profits.

5 Reasons Your Business Needs PPC Management Services

5 Reasons Your Business Needs PPC Management Services

Need to maximize your online success using PPC management services? Your PPC campaign might not be as effective without the right marketing strategies.

To ensure the accuracy of your campaigns, it is necessary to reach out to PPC professionals. 

Read along to discover five reasons why you need help from a marketing agency.

1. Better Audience Targeting 

Are you displaying your ads to the right audience? You might face obstacles and challenges that prevent you from targeting the audience you want for your business.

For this reason, a PPC management service comes in handy.

Professional pay-per-click experts aim to drive targeted traffic to your website, increasing your chances to convert your visitors into potential customers. They have a strong understanding of figuring out your business demographics and helping you to target the right people.

PPC professionals utilize powerful marketing tactics that are properly planned and executed. The process they use makes it simple for your website visitors to engage with your content and to make a purchase.

They use innovative advertising techniques to target a wider audience and to get them to learn about your products and services. Their advanced campaigns may help you to get better results in a short amount of time.

Without PPC management, you could be missing out on a huge amount of targeted customers.

2. Skills and Expertise

If you don’t have the right skills, it is difficult for you to master your PPC campaigns. If you’re new to PPC, you should consider hiring professionals with skills and expertise to make your campaigns successful.

These professionals have years of experience working on many campaigns for clients and using the best marketing tactics.

Hiring these experts can prevent you from having to figure out how to launch your campaigns and to use the right techniques to drive great results. You have access to a PPC company that specializes in delivering comprehensive strategies to improve the ranking of your keywords.

These experts know how to address every aspect of your campaign according to the nature of your business. 

3. It’s Cost-Effective

You don’t have to worry about going over your budget when you use a PPC management service. They can adjust your budget according to the performance of your ad campaigns.

You could be getting hundreds of ad clicks but no sales. You might not know how well your Google ads are performing or how to make adjustments to make conversions.

If you don’t know what you’re doing, you could end up going over your budget when you’re running ad campaigns. 

This is a good reason for you to hire a PPC management service. You don’t have to guess and wonder which ads to delete or which ads to keep for your campaigns.

Depending on your budget, these PPC professionals can tailor your ad campaigns. They know how to create the perfect ad copy and finding high-performing keywords with the right competition that help to increase your conversion rates.

They have the competence to manage your campaigns and to help you make the most out of your budget. So, there’s no need for you to take the risk of doing the work yourself and losing substantial money through trial and error.

Your best bet is to rely on the experts. Using a PPC service is a smart investment that prevents you from taking risks and wasting time and money.

PPC management is an option that may help you to boost your online business.

4. They Use Marketing Tools

Your pay-per-click campaigns will be unsuccessful without the use of marketing tools. These are an integral part of your PPC campaigns.

It is better to hire experts if you don’t know about using these tools to launch accurate ad campaigns. PPC experts have the skills to research target keywords, negative keywords, and how to use keywords to write amazing ads for your business.

PPC experts have access to the latest and most innovative marketing tools that help to make your campaigns more effective. They utilize these tools to learn about your customers and to launch successful campaigns on your behalf. 

The use of these marketing tools makes it easier for them to facilitate the launch of your campaigns. 

5. They Track Sales

Do you know where your campaign sales are coming from? Keeping track of your sales is another important part of your ad campaigns.

PPC conversion tracking matters because you should know which ads are converting. You can use this information to increase the profitability of your business.

You should also know which landing pages are getting the most clicks, views, and conversions. By installing a tracking code to your website, a PPC management service can track and analyze your conversions.

They’ll also make a note of which ad groups, keywords, ads, and landing pages are performing the best for your campaigns. With the installation of tracking software, they can track different ads to create better campaigns.

Achieve Business Goals With PPC Management Services

PPC management services are crucial for your business. You could be making costly mistakes if a professional is not helping you.

You can rely on a credible pay-per-click service to do all the leg work for you. This gives you the confidence that your campaigns are less likely to fail.

PPC experts can provide you with a unique service that aligns with your specific business needs and for you to obtain your revenue goals.

Ready to speak with an expert? If you want to get better PPC results for your campaigns, you can schedule a free consultation.

Google Ads Policy Updates

Google Ads Policy Updates

Google Updates Ad Policies

 Google recently made several updates to their ad policies. Google continues to restrict certain businesses from advertising on Google Ads and also continues to be more stringent with certain types of businesses and headings. 

It’s important for advertisers and agencies to keep abreast of these changes, as violating these polices could results in an account suspension without notice.

 Some businesses are more affected than others, and we continue to see Google become more restrict regarding financial services, healthcare and medicines,

Here’s Google’s official announcement regarding ad policy changes:

On July 28, 2020, several Google Ads policies that serve to protect users were updated to better inform advertisers as to the severity of violations of these policies and if they will result in account suspension without notice. Additional clarifications were also made to the policy language to be more clear as to what falls in scope of these policies:

 

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