Did you know that the majority of digital marketers work 8 hours or more each day?
That’s quite a bit of time these experts spend making people see their clients. But do you feel like your PPC company is working that much for you?
If not, it might be time to start thinking about switching. There are plenty of similar PPC companies out there, so you want to make sure you’re leaving for the right reasons.
The last thing you want to do is get stuck with another company with poor results. To help you decide if you should leave, we’re going to break down some telltale signs you need to leave your PPC company.
Read on to learn more!
1. Takes Too Long
There’s no doubt that many people few PPC management as a get-traffic-rich scheme. And, as we all know, this is not the case. You can’t expect a million hits within a week if you only had 1,000 the week before.
But, in fact, you can expect results in a relatively short amount of time. This depends on the business and the industry, but you shouldn’t have to wait too long to see a bump in your traffic.
Have you seen an increase in traffic since using PPC? It’s time to leave your PPC company if you said no to this question. Even if it has just been a few weeks, there should be some growth on your site.
Many PPC companies will say it can take half a year or more. This is not true at all. You can’t expect conversions right away, but traffic should increase.
The only reason it shouldn’t is if they bought ads for the wrong term. Make sure you know what they’ve used your money to pay for. You probably don’t want to waste money on an ad for “Coffee near me” if you sell tea.
Imagine spending money on any other marketing campaign and having to wait 6 months before it starts working. Does that sound ridiculous?
That’s because it is.
2. Odd or No Results
Not only should you be seeing results, but also, you should be able to see those detailed PPC results.
This is one of the most important parts of hiring a PPC company. They should be able to tell you exactly how your business is performing and what you could do better.
That means, if you’re not seeing results, it’s time to leave. Even if the results aren’t great, you should have access to information telling you how effective your money is.
Keep in mind that your PPC results aren’t always going to be perfect, and sometimes they might just be bad. If your agency gives you perfect results every time, consider investigating to make sure it’s true.
Avoid Cookie Cutters
Along with this, your PPC company should not be sending you a standard statistics sheet they send to everyone. Although it’s okay for them to have a standard, they should be optimizing it to make it work for you.
For example, if you run an eCommerce site, chances are getting someone to your contact page isn’t the best conversion on your site. But for someone accepting clients, they need people to visit their contact page.
In other words, your PPC company should care about your specific brand. If not, move on.
3. A/B Testing
Any good marketer knows that A/B testing is one of the most important parts of optimizing your site. Nothing says unprofessionalism quite like avoiding A/B testing.
You shouldn’t expect your PPC company to do it all the time. But it should be a regular part of your advertising online.
Plus, this a quite simple process. All it takes is a few minutes to edit copy or to buy a different ad placement. Whatever it is, these reports shouldn’t be hard to create.
Before axing your PPC team for this, make sure to ask them about it. Sometimes they may have done it on their own.
If they have without telling you, this is a strike against them. And if they used the extra money that you allocated to them, you might want to find a new company.
4. Poor Communication
This is relevant to any business or freelancer you will work with. But with a PPC company, communication is everything.
Because you not only spend money on the company but also the campaigns they are doing, you have to make sure the PPC company has great communication. If they don’t, the may end up spending your money in a way that you don’t want.
Poor communication can also be a bad sign of other problems. If they can’t even communicate well, why would they do PPC well?
Missed calls, unopened emails, and more can all seem like small things at first. But after a few months of dealing with that, it’s time to move on to better professionals.
5. No Teaching
If you’ve been doing PPC for a few months now, you should know a thing or two about it. You might not be an expert, but you should feel comfortable with telling others about it.
Your PPC company should be teaching you how more and more about PPC. Over time, you should know what they know about the marketing strategy.
Of course, they will always be the experts. That’s why you’re paying them after all! But if you’re not learning anything, it could be a sign they don’t know much more than you do.
Give them a chance to explain why they haven’t been teaching you anything. If the reasoning is fair, it might not be time to move. But if it’s because they’re too busy or don’t know how to describe what they’re doing, you might want to move on.
Ready to Find New PPC Companies?
Deciding to leave your PPC company is a huge step, but if this article has resonated with you, it might be time to look at some other PPC companies. Make sure the new PPC company provides your results.
Ready to start your search? Guess what. It’s already over.
Check out our PPC management services to learn what we can do for you.