For every $1 spent on PPC (pay per click) efforts, Google reports that businesses earn $2 in revenue. But there are also 2.5 million PPC users out there and many of them are just wasting their time and money.
PPC isn’t as easy as it looks. And most businesses have no clue on how to determine their ROAS (return on ads spent).
You could be wasting hundreds or thousands of dollars and have no idea, which is one reason why you should consider hiring a PPC consultant to manage your campaign.
If you’ve been considering using PPC or you’re not happy with your latest results, keep reading. We’re sharing with you seven reasons to hire a PPC management firm.
What a PPC Consultant Does
It’s important to understand exactly what PPC is before you hire anyone. Let’s take a look at what search engine marketing is.
Search engine marketing helps you increase your website’s visibility online. When done effectively, it’s quick and cost-effective.
How it Works
Search engines let you rent space on their search results page. You pay a fee each time someone clicks on your ad and visits your website.
When you stop paying, that ad space becomes available for your competition to rent.
What’s Included in an Effective Campaign
When you work with a PPC consulting company, here’s what you should expect to receive:
- A certified, dedicated analyst
- Keyword research
- A/B testing
- Ads linked to appropriate landing pages
- Geo-targeting
- Account transparency and decision making
- Monthly reports
All of this helps you determine which efforts are working and which aren’t. You can then easily make necessary changes.
And the entire time, you have expert PPC consultants guiding you through what can be a complicated process.
1. Saves You Money
You could hire your own in-house PPC expert. But that costs time and money to find and hire someone you like.
Then you’ll have to pay them a salary and benefits. But hiring a PPC management company means you don’t have to worry they’ll quit on you or need health insurance.
A Team Effort that Pays for Itself
Instead, you have a group of experts all ready to help you for one price. They also will quickly recognize when a campaign isn’t working and will fix it.
A good PPC firm will help you find so many clients that your investment pays for itself.
2. Saves Time
You’re not a PPC expert. Nor should you be.
It’s a huge waste of time for you to try to become an expert in a field that’s always growing and changing. PPC isn’t easy and it’s best left to the experts to handle.
You Can Focus on Growing Your Business
Also, it takes time to locate and hire an expert to work for you full-time, but it’s a lot easier to locate and hire a PPC consultant. You also won’t have to spend more time or money on training efforts.
That leaves you with plenty of time to focus on managing your business.
3. They’re Experts at PPC
Yes, you can learn about PPC. And it’s a smart idea to at least familiarize yourself with it.
This way, you’ll hire the right people and get better results.
You’re Not a PPC Expert
You’ll never be as good as the professionals. And if you try to be, you’ll waste countless hours with your focus away from your business.
PPC consultants keep on top of the latest changes and have access to the best tools in the industry. They have degrees and/or certifications which help them make your campaigns produce high ROI (return on investment).
These experts know who to target and where to find them. All you need to do is enjoy the results of their labor.
4. Can Utilize Their Tools and Insights
You cannot determine if a PPC campaign is successful just based on how many new clients you gain. If you do it that way, you’re probably wasting money on campaigns that aren’t working.
And if your campaign isn’t successful, without the tools and insights of a PPC consultant, you won’t know what’s wrong or how to fix it. Working with experts, you have access to the best tools and insights possible.
They’ve Already Invested in the Latest and Greatest Tools
And while Google does offer some, third parties have even more. And if you want to use those tools, they cost money.
You’ll save time, effort, and money by working with a team who has already invested in these tools and insights. You’ll benefits greatly from receiving the most accurate results.
5. Help with Keyword Research
It’s impossible to be successful without proper keyword research. And it’s not as easy as it looks.
Picking the wrong keywords can destroy your budget. It also means poor returns.
A PPC consultant spends a lot of time researching the right keywords both initially, and throughout the entire process.
Free Keyword Tools Are Less Effective
Yes, there are free keyword tools like Google’s Keyword Tool. But the paid tools are much more effective.
They’re also expensive. Some tools cost upwards of $100 monthly to use.
But those aren’t the only tools you need to ensure a successful campaign. PPC experts use multiple data points to form a complete picture of the current sales landscape.
6. Can Prevent Click Fraud
Click fraud is the practice of repeatedly clicking on an advertisement. The intention is to either generate revenue for the host site or to drain revenue from the advertiser.
Most business owners have no idea this happens. They certainly don’t know how to monitor for it. And it’s virtually unavoidable.
Monitor You Campaign for Signs of Fraud
It’s important to watch your stats and log files for suspicious activity. A PPC consultant knows how to do this.
They can immediately spot and report fraud to the search engine to request a refund. Otherwise, if you wait until a search engine does their own audit, a refund may take months.
7. Prior Experience with Similar Clients
Look for a PPC management firm who handles clients who work in the same industry as you. They’ll already possess the competitive knowledge you need and apply it to your account.
Don’t worry, most PPC consultants won’t take on direct competitors as clients at the same time they’re working with you. And if they are, walk away.
However, it is beneficial for them to have worked with competitors or at least similar companies in the past.
Schedule a PPC Consult With Us
If you’re looking for a PPC consultant who can handle all of your needs, look no further. We offer a wide range of PPC consulting services.
And we can’t wait to help manage your campaign. Click here to contact us for a consultation.