Gone are the days of phone books and library research when we want quick access to information. Instead, the great expansive Internet has us covered.
According to the Pew Research Center, 92 percent of adults online use search engines. Without the right combination of marketing strategies, however, your website won’t display among the millions of possibilities.
Thankfully, PPC advertisement, ad management, and SEO keywords thrive off one another. With this combination of strategies, you can set your website at the top of the page, reach more customers, and grow your business!
Here’s our guide to using this marketing trio to help you gain more website traffic.
PPC Advertising
Pay-per-click, or PPC advertisement, allows you to post targeted ads on search engine results pages. These ads numerous targeting methods, including keywords, demographics, topics, and ad placement.
That way, you have control over where your ads show, and who they show to.
Each time someone clicks on your ad, they’re directed to your website. From there, the lead can convert by making a purchase or filling out a form.
That’s the goal: to turn website visitors into paying customers.
PPC advertising allows you to get in front of your customers while they’re searching. That way, they’re already in the buying mood.
Since PPC advertising is a data-based strategy, you can learn from your campaigns to improve them. That’s where ad management comes in.
While SEO strategies are free, PPC does require a marketing budget. You can control how much you spend each day and per keyword. However, without the right strategies and proper ad management, it can get costly.
Check out our beginner’s guide to PPC to learn more about this marketing strategy.
Ad Management
Once you have your PPC advertising set up, you need to adjust and optimize your ads. Ad management involves fine-tuning your campaigns so you get the most bang for your buck.
While PPC advertising gives you a lot of control, it’s important to know how to use that power. Optimizing your campaigns requires a lot more than turning off expensive keywords.
Instead, you can allocate more of your daily spend to the devices and keywords that perform best. That way, you’re focusing on areas that hold the biggest opportunities without cutting off an audience.
To keep from wasting away your budget, an ad manager needs to review your recent search terms. These terms will tell you what your website visitors searched before clicking on your ad.
However, some of these searches may not reflect your product or services. For example, a marketing company wouldn’t want to show up for “fish market.”
To avoid this wasted spend, the ad manager can add negative keywords to your campaigns. That way, your ads don’t show up for those keywords.
You can also optimize your ads by looking through the data. That way, you can prioritize keywords with high clicks and conversions—the ones more likely to make sales.
With these adjustments, you can fine-tune your PPC advertising for the best possible performance.
SEO Keywords
Unlike PPC advertising, SEO is a free strategy. However, SEO doesn’t always provide PPC’s immediate results.
Instead, SEO, or search engine optimization, is a long-term strategy. SEO also offers less data, unless you’re familiar with Google Analytics.
For a strong SEO strategy, you need to do your research. Determine what your target customers are searching, then use those keywords in page content and image optimization.
Using the right tools can keep you a step ahead of the competition. Using Keyword Planner and Google Trends, you can determine which keywords have the best search volume.
Then, you can check these keywords to see how competitive they are. By choosing the less competitive keywords, you can focus your SEO content on the pages you’re more likely to rank for.
There are other SEO strategies, such as setting up a schema and local SEO such as a Google My Business listing. Together, these strategies will give you organic listings on search engines results pages.
All Together Now
So how do PPC advertisement, ad management, and SEO keywords thrive together?
Successful ad management requires regular changes, including negative keywords, budget adjustments, and altered bids. With a keen eye, managing your ads will improve your overall PPC advertising efforts.
As your PPC advertising campaigns succeed, your website traffic increases. That increased web traffic shows Google that your content is relevant to specific search terms.
As a result, your organic SEO will get a boost. SEO improvements then increase your website ranking, putting you in front of even more customers.
According to Forbes, search results that show on the second page receive less than six percent of all website clicks. With a higher website ranking, you can gain more website visitors—and stay ahead of your competitors.
Together, your PPC advertising, ad management, and SEO keywords can give your website ranking a major boost. In addition to placing you above competitors on search pages, this higher ranking also gives you more credibility with customers.
Here are other ways this trio can benefit your company:
- Increased brand recognition
- Appear as an industry authority
- Precise audience targeting
- Improved return on investment
- Increased reach, meaning less missed opportunities
- Control
- Data from PPC helps inform SEO decisions
PPC advertisement, ad management, and SEO keywords thrive a lot better together. With all three, you can keep your business moving forward!
These marketing strategies are a perfect match for increasing your website traffic—and as a result, your potential sales as well!
Make a Match: How PPC Advertisement, Ad Management, & SEO Keywords Thrive
Now you know how PPC advertisement, ad management, and SEO keywords thrive off each other! With these tips, you can develop a strong marketing strategy that effectively boosts your business and gets you in front of new customers.
For more advertising strategies to increase your website traffic, check out our blog!