Google announced on Monday May 7th 2018 that they will be switching to the new AdWords experience by the end of 2018.  This will be the exclusive way for users to manage their Google AdWords accounts and the previous version of Google AdWords will no longer be available.

Google went on to say that prior to the switch, users will get an email with the information and resources users need to prepare and encouraged users to update their contact information.

Google went on to state “The new AdWords provides a faster and more intuitive experience that’s focused on helping you reach your goals, like creating campaigns based on your business goals or using keyboard shortcuts to navigate your account faster. Now, all the features you rely on to run your business are available in the new experience—from remarketing lists for search ads to Google Analytics columns to the Keyword Planner.”

For those involved in AdWords management, they have provided a quick reference map. 

You’ll want to become familiar with the new AdWords experience and you may find this article about top questions about the new AdWords experience to be helpful.

If you have questions about this or need help, you can contact at 720-600-0515 or email me, Steve Pitt at