AMP Landing Pages

AMP pages for your web site load faster and make the web faster and better for everyone, according to Google, who continues to promote the open-source AMP project.  Google states that AMP pages are so fast, they appear to load instantly.

Google went on to say:”We know that a better landing page experience results in a better ad experience—that’s why your landing page experience is such an important factor in how Google determines ad rank and pricing. By directing your search ad clicks to AMP landing pages, you can create the super-fast and delightful mobile experience that consumers expect. To get started, check out the AdWords Developer’s Guide for AMP and learn how to create AMP landing pages.

Earlier in 2017 Google introduced the ability to use fast-loading AMP landing pages for search text ads and now they are rolling this feature out to all Google AdWords advertisers globally.  Caching will initially be available for Chrome and then will be rolled out for use in all mobile browsers.

Per Google, a better landing page experience results in better ad experience.  Google has indicated that your landing page experience is an important factor in how Google determines ad rank and pricing in Google AdWords.  “By directing your search ad clicks to AMP landing pages, you can create the super-fast and delightful mobile experience that consumers expect” states Google.