7 Top PPC Tools to Improve Your Ad Results

7 Top PPC Tools to Improve Your Ad Results

PPC offers immediate benefits to your business

You can boost online traffic and get leads faster with PPC campaigns. 

In order to succeed in your PPC strategy, you have to use PPC tools. You have to use the best PPC tools that will optimize your strategy and bring in more profit. 

You have to find PPC tools that can create and breakdown your campaigns. You want tools that can monitor your data over periods of time.

Based on your budget, you want the tools that don’t limit your campaigns. On the contrary, you want tools that will give your campaigns more freedom. 

Here is a guide on of the best pay per click tools for your campaign. 

1. WordStream PPC Advisor

WordStream PPC Advisor offers small businesses an affordable way to make the most of their PPC campaigns. Businesses don’t have to worry about hiring experts. 

Another benefit of WordStream PPC Advisor is that you can use the 20 minute work week tool to analyze your campaigns and see how you can make improvements. 

You can also create campaigns and make adjustments based on positive or negative keywords. 

WordStream PPC Advisor is priced at $264/month for 12 months or $299/month for a 3-month plan. They also offer businesses an affordable plan to make the most of their PPC campaigns. 

You can find more information on the diverse PPC services we offer to businesses. 

2. Google Ad Editor

Google Ad Editor makes creating ads simple. You can import files from a dashboard and get insight into advanced reporting. 

You can also create and assign a bidding strategy to campaigns for maximum effectiveness. 

Different from WordStream PPC Advisor, Google Ad Editor doesn’t give you automation choices. You have to be savvier with your controls. Manual monitoring and changes are required more of you. 

3. Adespresso

Adespresso is perfect for Google, Facebook, and Instagram ads. 

You can create ads and manage them on these platforms. You also get in-depth reporting based on a date range or demographics. 

What makes Adespresso different from other PPC tools is that you can create a campaign in minutes instead of hours. You can enjoy this luxury and create multiple campaigns in less time. 

Adespresso is the one-stop PPC tool to control all your campaigns. It’s why it’s so effective for businesses with multiple campaigns. 

4. SEMrush

If you are just starting PPC campaigns, SEMrush is the perfect place to start. You will find a simple keyword search as something useful when you create a campaign. 

As you get more used to SEMrush, you can use the site to find more tools to grow your website. 

The reporting mechanism is one of the best features of SEMrush. It gives you insight on keywords to complete analysis on the websites you are competing with. You can see how your competitor’s websites are performing.

5. Opteo

Opteo is an advanced diagnostic tool. You’ll also find that Opteo can measure your performance. 

Opteo also offers advanced metrics that other tools don’t use. For instance, you can find how a single keyword is performing in your campaign or you can see how an entire campaign is performing.

You can see how Adword campaigns are performing and make adjustments. You can also create timelines to see how your campaigns perform over specific periods.  

6. Spyfu

Spyfu is just as the name implies, a spy tool that provides insight on competitor websites. It provides the most profitable keywords that you should be using. 

You can search for a domain name and see everything about it. For instance, put in a domain name at Spyfu and you can see where it shows up on Google. The information it shows is from the last 13 years.

Another benefit of Spyfu is that its tracking tools are relevant. In other words, they find measurable metrics that Google finds valuable. 

7. Bing Ads Editor

Bing Ads Editor is similar to other PPC tools. It gives you the option to research keywords, figure out how much to spend on bids, and track your performance. 

Bing Ads Editor may not offer automation tools, but it does give you the opportunity to have more control over campaigns. 

Bonus Tools:

Here are some additional tools beyond 7 that can also help you with your PPC campaigns. 

These tools are additional resources that can help you figure out what is best for your business and the campaigns you are running. 

Acquisio Tour

This WordStream tool is helpful because it gives you a percentage score based on keyword optimization and other factors. 

Acquisio Tour also gives you insight into how campaigns perform every month. 

Optmyzr

Optmyzr offers a lot of automated features and advanced tools for managing multiple campaigns. You can manage multiple campaigns on different platforms. 

You are able to create campaigns that pull information from spreadsheets or integrated platforms. 

You are also able to automate scripts and reports. If you decide to purchase a membership, Optmyzer gives you biannual product training sessions. 

Adalysis

Finally, Adalysis is a tool that gives you raw metrics beyond typical information.

Adalysis is especially helpful when it comes to A/B testing. It gives you information on how much you’re spending when it comes to click-through rates and other metrics. 

You can also set up an alert system to see how your campaigns are performing as they are happening.   

Why Do PPC Tools Matter? 

PPC tools are invaluable because they can make creating a campaign easier. They make analyzing your campaign easier. They help you understand what you need to do to create a profitable campaign. 

While you may be unsure of what tools to use, you can always do free trial runs on some of these programs. You can figure out what will work best for your business. 

For more information on PPC campaigns and strategies, you can visit our blog and read about how to find affordable PPC services.  

How to Find Affordable PPC Services for All Your Marketing Needs

How to Find Affordable PPC Services for All Your Marketing Needs

In today’s corporate world, companies are constantly looking and striving for new ways to get ahead of their competition. 

One such way to get ahead (or stay on track with your industry’s leaders) is through pay per click campaigns. They’re vitally important to your marketing plan’s success.

If you’re not entirely sure how to carry that out, but recognize its importance, then have no fear! PPC services exist for that very reason.

However, with little knowledge of the PPC world, it can be hard to know which affordable PPC services to team up with.

Here are the qualities that you should look for in a PPC service for your brand.

The Qualities to Look for in a PPC Service

For those of you out there reading this that aren’t entirely familiar with PPC and how it works, you may feel strapped.

You realize how vital it is to invest in a PPC service, but aren’t sure how to separate a high-quality PPC from a bad one.

Here are several things to keep an eye out for. If the PPC service you’re looking at meets these guidelines, then they can be trusted!

1. Google AdWords Certification

The whole idea of a PPC campaign surrounds Google AdWords. IF the PPC service truly knows how to run your campaigns, they’ll be Google Adwords certified.

What does that mean? It means they’ve passed the Google AdWords program. This is a test of several hundred questions that cover topics such as PPC strategies, advertising displays, etc.

If the PPC service you’re looking at requires all of their workers to be Google AdWords certified, it means they’re dedicated to being as knowledgeable as possible.

2. Honest and Upfront

Just because you’re putting your PPC initiatives and campaigns in the PPC agency’s hands doesn’t mean you don’t deserve to know the “why” behind their methods.

The service that runs your PPC campaigns should always keep you in the loop of what they’re doing. 

The best way to do that is to find a service that will give you control of your account with them. They’ll show you the results of certain campaigns and list out ideas for how to improve the numbers.

3. Success Stories

Every PPC worth a you-know-what has a proven track record of success stories with previous (and current) clients.

More importantly, they need to be able to describe to you how a success they’ve had with a previous client can be implemented into your PPC ventures.

Don’t worry too much about digging for this. If they have stories of success then they’ll be happy to share them. If not, they can’t be trusted.

Current Pay-Per-Click Trends for 2020

Now that you know a few qualities to look out for in the PPC service you join forces with, it’s time to look at some current PPC trends online.

Here are a few trends that your future PPC agency can help you create killer pay-per-click campaigns around!

1. Amazon Ads

When someone says or types “pay-per-click”, 99.9-percent of people will immediately think of either Google Ads or Facebook. 

While both of those outlets have a huge reputation for success, and you’ll definitely want to focus on them, you always want ways to think outside the box. 

The highest advertising platform, behind the two that were previously mentioned, is the shopping behemoth: Amazon.

Make sure you find a PPC company that’s ready and willing to push PPC campaigns in front of the ready-to-purchase Amazon online shoppers. Your conversion rates may skyrocket as a result!

2. Conversion Rate Optimization

The PPC world is often too focused on generating new leads and getting them to the point of purchase.

Truth is… if you have customers that you’ve acquired via the PPC campaigns, shouldn’t you do your utmost to retain them? Absolutely you should, that’s why conversion rate optimization (CRO) is a must!

Make sure the PPC company that you’re using understands how important that is for your company. Let it be known from the very start that you want to prioritize CRO.

While all of your competitors are solely working on bringing as many people to their site, your company is scaling that back just a tad to focus on repeated business. If you treat them like royalty, they’ll purchase your products again and again.

3. Artificial Intelligence

The machines, devices, and software that you use are getting smarter and smarter every day. Why not use that to your PPC campaign’s advantage?

Machine learning will help you see all of the outlets that will generate the most traffic to your ads.

Not to mention that AI can use your previous campaigns as an indicator of how successfully your current campaigns will convert. All in all, this will lead to a more streamlined PPC process for your company. 

Find a PPC agency that’s using artificial intelligence (at least to some degree) in its pay-per-click initiatives. Integrate it into your marketing tactics before your competitors do.

Find Affordable PPC Services That fit Your Needs

Your hunt for finding affordable PPC services has officially ended today! Now that you’ve seen the benefits of using a pay-per-click agency, it’s time to find the one that fits your company best.

Be sure to read this article on how to create a PPC plan for your company. There you’ll find helpful steps to getting things started.

For more inquiries, feel free to schedule a free consultation on our contact page and we’ll be happy to discuss with you further!

8 Steps to Creating a PPC Plan That Works for You

8 Steps to Creating a PPC Plan That Works for You

When compared with organic advertising, traffic brought through pay-per-click (PPC) advertising brings in 50% more conversions. Also, brand awareness is increased by up to 80% when you use paid Google ads.

Have we convinced you about the effectiveness of PPC advertising? Want to learn more about it?

Then here are 8 steps to create a PPC plan that works for you.

1. Define Your Goals

Before you set out to do anything, you need to first know exactly what you want to achieve.

For example, is the point of your PPC campaign to increase brand awareness? Or is it getting more localized traffic? Or perhaps you want to drive more sales?

Your end goal will set the tone for how the rest of your PPC advertising plan will go.

2. Set a Budget

The next thing you’ll need to do for your PPC plan is to set a budget. One of the main strengths of PPC advertising is you won’t ever go outside of the budget you set.

For instance, let’s say you have a budget of $1,000 per month. When the campaign reaches the number of clicks that cost you $1,000, it’ll automatically turn off.

Because of this, you won’t have to worry about going over your marketing spend. You’ll be able to set clearer targets and better calculate ROIs.

You can then adjust this budget as your business grows.

3. Determine Which Devices You Want to Target

As with all other marketing campaigns, you need to determine how you want to target your audience. In this case, you’ll want to think about the devices people use.

Your main choices include desktop computers, tablets, and mobile phones. You can choose to target one, two, or all. Usually, you can work with a professional to determine which ones are best for your purposes.

4. Use Location Targeting If Needed

You can further refine your PPC plan by using geo-targeting. For some businesses, casting a wide net for marketing is effective. But for others, it may be a waste of marketing spend.

For example, if you’re a local barber, a marketing campaign that reaches the entire country would be pretty excessive for your budget. But if you utilize geo-targeting, you can serve your PPC ads to just local areas.

By using geo-targeting, you’ll not only reduce your marketing spend, but you’ll also get a better return for your money.

5. Do Keyword Research

If your company’s done any sort of search engine optimization (SEO) already, then you’ll know that keywords are extremely important when it comes to your search engine ranking.

If you don’t know what it is, then, in a nutshell, SEO is sprinkling your website copy with terms that your target audience searches often.

With PPC ads, finding these keywords is important too. You can center your ads around these often-searched keywords so when a potential customer inputs it in Google, your ad will pop up first.

To do keyword research, there are plenty of free online tools that enable you to see what some high volume keywords are in your industry.

Do note that since you have to pay for these ads, the higher ranking a keyword is, the more you usually have to pay for it.

6. Turn on Your Ads

Once you’ve got all your research out of the way, it’s time to turn on your ads.

Most companies purchase PPC ads on Google, considering it’s the most widely used search engine in the world. It’s pretty simple to use; just input key information, like what you want to achieve, where you want to advertise (global vs local), and what message you want to convey.

Set your budget limit, and then you can pretty much push your PPC ads to be live.

7. Track Your Results

The most important thing about any marketing campaign is tracking the results. By using analytics tools, you can tell how well your PPC ads are doing.

If you see that your ads aren’t doing as well as they should, you always have the freedom to alter your ads. Considering the results are instantaneous, it’s always worth keeping an eye on your PPC ad performance. That way, you can tweak as needed.

8. Keep Testing

Complacency is your biggest enemy. Even if an ad campaign seems to be doing well, it can always do better!

Considering you only get charged per click, there’s no harm in trying out different ad copy to see if one keyword or text does better than the other. By constantly testing different variations of your ads, you can find out which don’t perform as well and trash them.

Think of it as a battle of ads. When you can keep testing, this means you’ll be all the closer to the optimal ad that’ll give you the best results possible.

Create a PPC Plan That Works for Your Company

After reading this article, you should know how to create a PPC plan that’s best for your business.

However, the best way to go about this isn’t by doing it alone. Instead, you should utilize the services of a professional PPC agency.

Together, you can formulate a plan based on what you’ve come up from the list. The experts can then put together a campaign that’s tailored to your needs in the best ways possible.

Not only that, but they can constantly track your campaign to ensure it’s doing well. If not, they can identify problem areas and it as well. Your marketing dollars are in good hands when you have a professional PPC agency help you with your ads.

Need help from PPC professionals? Then get in touch with us today. We’ll give you a free consultation!

8 Business-Boosting Benefits of Hiring a PPC Management Company

8 Business-Boosting Benefits of Hiring a PPC Management Company

SEO and PPC seem to be in a never-ending way, but you cannot overlook pay-per-click advertising because the benefits are undeniable. PPC has enough potential to deliver targeted traffic and generate more sales. The question is, should you do it in-house or outsource to a PPC management company?

For a PPC campaign to succeed, you need dedication and the ability to analyze data as an ongoing strategy. You may not know this, but there is a wide array of PPC marketing strategies that go from Geo-Targeting to Ad Scheduling, Dynamic Search Ads, Remarketing, among others. This makes the whole process quite tricky and challenging, making it essential to hire a PPC management company. 

In this post, we’ll be looking at eight compelling reasons why you need to hire a dedicated PPC management company and the benefits you’ll reap from it. You’ll learn that you can avoid overspending mistakes, which means maximizing your returns from the ads. Besides, this frees up your time to do what you are best at, which is managing the business. 

1. PPC Requires Skills, Experience, and Expertise

If you attempt PPC on your own, then you’ll soon discover that it requires a great deal of knowledge, a certain set of skills, and expertise. It may take a few years to garner the kind of experience necessary to handle the enterprise really well and drive it to success. 

When you hire a PPC management company, however, you not only gain access to qualified professionals, but you get a comprehensive strategy that will utilize the latest technology. Professional experts will adjust keywords accordingly and monitor the campaign until you rank at the top. 

2. Keyword Research Is Complicated

Keyword research plays an integral part in PPC ad campaigns, and experts spend so much time on it, initially and through the process. The problem with picking the wrong keywords is that you can exhaust your budget before you get any positive results. There may be free keyword tools on the internet, but a PPC company invests in better tools that offer a competitive advantage, which you lack on your own. 

3. Tracking Is Just As Complicated

Tracking is one of the most significant aspects of a successful PPC program. You not only need to track sales, but you must track where they’re coming from as well. A well-executed analysis is supposed to show which keywords and placements bring in the most conversions. 

The process involves tagging, which makes it possible to see which campaigns are doing well. Installing tracking codes requires coding knowledge, and if you have to learn all these things, then you better outsource your campaigns to experts who already know them. 

4. The Costs Will Be Lower

The costs of hiring an in-house staff member to manage the PPC campaign far exceeds any costs you would incur outsourcing the task. Inhouse employees, come with a set salary and other employee benefits. Beyond that, you’ll need to consider the initial setup costs, investing in the right tools, and other overhead expenses.

Most of these costs are eliminated when you hire a PPC management company. You still have to pay a given amount for the expertise, but that will be just about it. They can work for you on an hourly basis, so payment doesn’t have to be a set salary. 

5. It’ll Save You Time

Time is money, and any minute wasted is a blow to your business. You need to understand that setting up a PPC campaign is not an easy task. 

Managing it to success will undoubtedly take some time because the process needs to go from keyword research to advert writing, monitoring, and updating whenever necessary. Executing all these tasks effectively and efficiently will take a substantial amount of time. 

Besides that, PPC ads need tracking to identify profitable locations, and the ad extensions are working successfully. When you hire a PPC management company, you can spend all this time doing other important things for your business and be sure that experts are handling your ad campaign. 

6. Gain Agile and Accurate Results

Given that you are on a set budget, your ad campaign simply has no room for mistakes. An inexperienced in-house team can cost you a lot of money if they keep making mistakes. 

A professional adword management team, however, has experience in dealing with multiple campaigns. They are not only reliable but agile with technological knowledge and access to all the necessary resources. It’s easier for them to handle complex campaigns within the given deadlines.

7. They Know All About Campaign Settings

Setting up a PPC is no easy feat and requires a high level of professionalism. For your business to get optimum exposure, several things must be set up. For instance, do you want to target a specific geographical location? 

Would it be feasible to target the local, national, or global market? Do you need to have different ad groups?

You must also consider whether you want to associate with a partner network and whether it would be better to filter out similar sites. It would help if you had a professional with a clear understanding of all these things for your campaign to be a success.

8. Budget Management Requires Commitment. 

It’s quite easy to surpass your budget if you make mistakes. Keyword bid amounts tend to vary, and you can spend weeks trying to manage your allocated budget. Unwanted clicks can also cause the budget to skyrocket and you need the expertise to check for click fraud and web robot activity. 

Pulling It Together With a PPC Management Company!

There are many more reasons why hiring a PPC management company beats doing it in-house. They have a deeper understanding of clock fraud, keep up with the latest trends and changes, and work full time to ensure your goals are met. 

What better reason do you need? If you want your PPC campaign to rake in significant returns, give us a call. We’re a professional PPC management firm that will help your business soar to new heights. 

Find Your PPC ROI: How to Calculate Cost per Click

Find Your PPC ROI: How to Calculate Cost per Click

Every business that is spending $1 on Google Adwords will earn an average of $2 in revenue

Does that mean your business is destined to make a profit with Google Adwords? 

Not exactly. 

You want to get what you paid for. You want to earn revenue based on what you’re spending on Google Adwords, Facebook advertising, or another form of advertising that uses clicks to measure results.

But how do you do that? How do you measure the ROI of your AdWords and your cost per click?

You have to know how to calculate cost per click. You have to calculate the ROI. When you learn how to calculate the cost per click, you can start strategizing. 

You can figure out how to produce a higher ROI for your business. 

Here’s what you need to know in order to succeed with Google Adwords and how it can help your business exponentially growth.  

You’ll find a guide to understanding your AdWords ROI, PPC ROI, PPC formula, PPC calculator, and Google ROI.  

How to Calculate Cost Per Click

Cost per click can be calculated by taking advertising costs and dividing it by the number of clicks. The result will tell you how much you’re spending on advertising and essentially tell you what your revenue is. 

You may also want to know what the average cost per click is because it can give your business some insight into how much the average advertiser spends. 

The average cost per click formula is average CPC = total cost of clicks divided by the total number of clicks. 

You can figure out how much you’ll be charged with each click on Google Keyword Planner. 

Reasons Why Your CPC is High

If your business sees a high cost per click, resulting in more money being spent, it could be for a lot of reasons. 

It could be the competition is high in the keywords you’re using on Google Adwords, or your competition is running similar ads. 

It could also be your quality score depending on your use of keywords, ad relevance, and other factors. 

Why It Matters

This is why it’s valuable to understand how to calculate your CPC. It determines your ad spend and your overall profit as a business. You want to ensure the money you’re spending on Adwords on another form of advertising is giving you the best value. 

You have to figure out how much of a profit margin you’re willing to take based on your return of investment from Google Adwords or another form of advertisement.  

Why Pay Per Click is a Remarkable Strategy 

Knowing what’s a good cost per click for your industry gives you not only insight, but it also gives you the advantage over other competitive businesses. 

It gives you an advantage because you can look at specific metrics that can help you strategize and figure out how to target your market. It’s a strategy to understand why they click more or less.

You can zone in on this target audience and figure out what’s wrong with your ad if it’s the copy, the image, or something else that is not bringing in clicks. 

Measuring your cost per click gives you an opportunity to really know your target audience, which can give you more profit. 

You can also measure your spending goals and determine if you are getting the amount of traffic to your site to bring in more clicks. 

If a certain kind of advertising is not working for your business, you can assess if you want to continue with it. Cost per click is a measuring tool that works across various advertising platforms, so you’re not limited to using just one advertising platform. 

You can decide what’s going to bring your business the most profit from a specific advertising campaign with a profitable cost per click. 

What’s the ROI? 

While we mentioned the average ROI for a business, it’s insightful to take a deeper dive into the analytics and see what is producing the best investment for your business. 

Your Google ROI

To calculate your Google Adwords ROI, take the revenue from your ads, subtract your overall costs, then divide by your overall costs. The result will tell you your overall profit. 

However, you will also need to track your conversions. You may have clicked on your ad, but maybe some of them stop when they get to a certain point in your funnel. Conversions can help you take a deeper dive into what your ROI is. 

Your PPC ROI

Another helpful tool for determining your return on ad spend is taking the sales from PPC, subtract it from the cost of PPC, divided by PPC cost. 

To avoid any confusion, here’s an example. 

Let’s say the sales from PPC was $2000 and the amount of money you paid for PPC was $1000. We would subtract both numbers, which would be $1000, and then divide it by $1000, resulting in 1.0 = 100%. 

That is how you figure out your return on ad spend.  

How to Optimize Your Cost Per Click

Calculating your cost per click is just the beginning if you want to succeed and bring a profitable ROI. 

After you calculate cost per click and your ROI for any kind of advertising, you need to assess which is bringing you the most profit. You have to figure out if you need to test your offer more. Maybe it’s the copy, the image, or the placement of the ad that could be improved. 

That’s why you now have a measurable tool in assessing what is going wrong and right with your advertising. 

That’s how your business can succeed beyond your competitors.  

Now you have all the tools required for understanding your CPC ROI or Google Adwords ROI. You have the tools to succeed. 

If you need help, we can help you master these tools and do the work for you

You can see how we help businesses like yours and how we help them succeed beyond their expectations

PPC Troubleshooting: Are Your Google Ads Not Showing?

PPC Troubleshooting: Are Your Google Ads Not Showing?

Are you having trouble getting visibility with your Google ads?

Google ads not showing is a common problem for those who don’t have the inside track on AdWords.

It’s also troubling, particularly if you’re in a local market and not getting leads.

Fortunately, there are a few easy fixes that can make sure your advertisements are plastered over the top of the page. Let’s get right to it and we’ll help you troubleshoot your advertisements.

First Things First: Declined Payments and Paused Campaigns

The first things to take a look at are obvious, but you’d be surprised at how often users fall prey to them.

An errant click will occasionally pause a campaign. The first thing to do is to make sure that the campaign is still running. If you’ve accidentally checked the pause button you’re not going to show at all.

The second thing you’ll want to make sure of is that your last payment to Google AdWords went through. Sometimes a card gets declined for various reasons and if you haven’t paid last month’s bill Google isn’t going to show your ads.

Check Your Bids

Bidding is the central component of your PPC campaigns and it’s one of the most common reasons for ads failing to show.

Bid too low and you’ll end up not showing at all. Most people are aware of that, but the other direction can be just as detrimental.

When you bid too high you may burn through your budget before you’ve even had a chance to make your first sale. It’s a common mistake for newbies and you can adjust your bids or budget accordingly to get your ads showing again.

Bidding really high isn’t always the best way to do things, however, even if you have the budget to do so. You may end up spending ten times more than your competitors if you don’t keep a tight leash on your AdRank as well.

Take a Look at Your Keywords

Sometimes the search volume for the keyword targeted isn’t there. Keyword research isn’t something you can skip over, particularly if you’re new to using AdWords.

Search volume indicates how many monthly searches roll in for each of the keywords that you’ve chosen to use. Despite what some people will tell you, you can actually use the built-in keyword tools quite effectively.

It can take some additional research into how to use Google Keyword Planner more effectively if you’re insistent on handling things yourself, but the effort will reward you with better results than virtually any other aspect of your PPC campaign.

Or, you may be stuck bidding for keywords that have huge search volumes and commercial potential. In those cases, the competition may simply be drowning you out through virtue of higher budgets and professional assistance.

You may need to move to long-tail keywords and question-like queries in order to have your ads seen on a regular basis.

When it comes down to it, your keywords are the beating heart central to your paid advertising and the time spent will be well-rewarded in most cases.

Is Your Copy Relevant?

Google AdWords doesn’t allow a lot of room for advertising copy. You’ve really only got 270 characters to make the most of.

That means a tight focus on keywords and relevancy, rather than flowery ad copy, is the best way to increase your AdRank.

Leave out the mottos and slogans, unless they were designed with keywords in mind, and instead focus on making sure that anyone reading it knows exactly what you’re selling before they click on the ad.

The truth is that this limitation isn’t too bad. When someone is targeting a keyword with commercial intent they’ll often only read the headline. Just make sure to keep things tight and relevant for the best results.

Your Landing Page and CTR

There are two more components that people often overlook.

Your landing page has to be relevant to the keywords and ad copy you use. People will occasionally get the bright idea to slide into a niche with higher volume but zero relevance towards what they’re selling.

Think someone selling hiking boots but using ads masquerading for cheap Air Jordan sneakers and you’ll see the problem. Google’s focus is always on the end user’s experience and if your ad detracts from that it’ll get shuffled out quickly.

Google’s algorithms are great at sniffing out schemes like that. You can also do it on accident, just not showing what users what their original search intent was looking for. It’s a good idea to check which keywords you’re looking at and see if there could be any confusion.

Google also rewards ads that perform well in the first place. If your click-through ratio is too low you’ll be penalized, while ads that are relevant and receive a lot of clicks will generally have their AdRank improved over time.

It’s all about relevance for the end-user and whether or not Google thinks your ad will be helpful. You’re certainly paying them well, but they’re a titan because they focus on the search engine user and not necessarily on the people who are paying for their ads to be placed.

Google Ads Not Showing? Not a Problem

It can be frustrating to find your Google ads not showing. We recommend going through the above before you start to panic, they’re all quick and easy fixes after all.

In the end, however, many small businesses simply don’t have time to create campaigns that are complex enough to really shine. That’s where professionals come in.

If you’re looking to make sure that your next Google AdWords campaign really makes a splash, why not contact us and see what we can do to help your marketing efforts.

The Secret Behind a Winning Adwords Bid Strategy

The Secret Behind a Winning Adwords Bid Strategy

You’re planning out your Adwords bid strategy, which means you’re about to make a big investment in your business. And the word ‘big’ is used intentionally, even if you aren’t working with a huge budget. Well-thought out Adwords bid strategies take your most valuable resources as a business owner: time and energy.

But with the right strategy and some foresight, your Adwords campaign can become a serious asset for growing your business.

In this article we’ll look at the secret—no, secrets—behind a winning strategy for Google Adwords.

Let Google Help You

As a business owner—or someone preparing a pitch to go to the business owner—it’s important to remember that the key to a good strategy is to use the information Google gives you. Google is, quite literally, the titan of the internet. One way they prove that is by literally showing you on their website how to structure a good Adwords campaign.

For example, the first thing Google does is ensure that you have a goal for your campaign. There are several different reasons you might run an Adwords campaign, and they may be more specific than you think. Don’t assume just because you’re trying to grow your business that every option will work.

Do you want customers to go directly to your site? Do you want them to click through or work their way into a sales funnel? How about capture leads in an email list?

Knowing this will help you set up the rest of your campaign.

Choose Manual Or Automated

Google gives you the option to automate your Adwords bidding nowadays. Unless you want to be totally hands off (and have the budget to do so), it’s probably best to be at least somewhat involved in the process. This might mean doing it yourself, delegating the task to someone on your team, or using a third-party service to keep track.

A manual cost-per-click strategy, for example, gives you options. You can set bids at prices based on the ad group or the keyword level. Since these can change pretty quickly, knowing what’s going on is important.

Obviously Google wants you to have a good experience, so their automated system is set up to help you accomplish your goal. But you’ll have less freedom to do what you want if you hand over the reigns to them.

Research, Research, Research

If you’re new to Adwords bidding strategies, you might be thrown off by the amount of options you have to choose from. Here’s a quick rundown of some of the things you should be clear about before starting your campaign.

  • Keywords: Whether you use Google’s tools or consult a third-party to determine the short and long tail keywords you’ll use in your strategy, this is important. Because these are what you’ll be bidding on, keywords are essentially the building block of your whole strategy.
  • Competition: As is the case with most business decisions, it’s going to behoove you to know what your competition (or friends) are doing and what they’ve been successful with. This might help cut out some of the learning curve or “lost” dollars early on. Most important, though, is knowing who is ranking at the top of the keywords you care most about.
  • Who Are You Targeting?: Last is knowing your audience. Other than the obvious sites that most people buy from—Amazon and the like—where are your people buying stuff from? If there’s a pain point you can address (through keywords or through the actual service you’re providing), this may help you find a niche “in” that can make your campaign far more successful.

Final Thoughts

Here are a few final things to consider that will help you run a rock solid campaign.

1. Consider How Long You Plan To Use Google AdWords

It’s important to consider the duration of time (or how much budget you have to sustain) you plan to continue with Adwords. The reason being is this can change your strategy. 

For example, as your Adwords account grows, it may become difficult to keep on top of your bids—especially if you’re in charge and not letting Google do it.

2. Consider The Time Of Year

Depending on the product that you’re offering, your Adwords bid strategies might totally benefit or be completely thrown off. That’s one reason Google offers a seasonal campaign, where you can time your product, service, or website around holidays.

This, however, works both ways. Because people are generally more distracted during the holidays, they may be less inclined to click on something they would normally dive into in April or May. 

3. Start with PPC Bidding Strategies

If you’re still overwhelmed or have a little bit of budget to test the waters with, the simplest approach is to go with a PPC, or pay per click, bidding strategy. These are the ads you commonly see at the top of a Google search.

Your conversion rate may not be as high, but at least you can get a feel for the effectiveness of your keywords. And because of your position, you’re likely to get some leads.

Here’s where you can learn more about PPC strategy if you’re interested.

Adwords Bid Strategy: Wrap Up

There might not be any magical “secrets” when it comes to your Adwords bid strategy—at least none that will transform your business over night—but doing your research and being clear on your strategy can help eliminate wasted money and measure the effectiveness of your campaign.

To learn more about our services, contact us to see how we can be a fit for your business.

Is Google Adwords Worth It? (The Results Are In!)

Is Google Adwords Worth It? (The Results Are In!)

Google’s advertising network reaches 90 percent of internet users around the world. Their ads not only show on Google itself, but they also reach visitors on major news sites, blogs, and other Google sites like YouTube and Gmail.

There’s no other advertising network that comes close to Google’s reach. But a large reach doesn’t mean it’s worth spending your hard-earned advertising dollars with them.

Is Google Adwords worth it? Let’s take a look.

A Brief History of Google Ads

Google Ads, originally called Google Adwords, is close to 20 years old. Google started selling advertising a few years after launching its search engine and that’s where 95 percent of their revenue comes from now, almost two decades later.

At first, these ads were only shown on the Google website but it wasn’t long before they launched their Adsense product, which lets other websites place Google ads on their sites. This multiplied the reach of those ads many times over and led to the 95 percent coverage they reach today.

How Google Ads Work

Google Ads ads work a lot like the regular Google search engine. When someone searches for something on Google, they get a list of the web pages that Google thinks are the most relevant for that search term.

Ads get displayed the same way. When you create an ad, you choose keywords that you want to trigger your ad. When someone searches for that keyword, your ad might show up in the results.

We say “might” because there’s another factor involved – how much you’re willing to pay for each click on your ad. Google’s ads are what’s known as pay-per-click, or PPC, ads. You don’t pay when it gets displayed, only when someone clicks on it.

When you create your ads, you can choose how much you’re willing to pay for each click. If there are a lot of ads competing for the same keyword, the cost per click will be higher. The order the ads get shown is partly determined by who bids the most.

There are other factors involved beyond the cost-per-click, mind you. The “quality” of your ad has a bearing on it as well, meaning how relevant it is to what people are searching for and how many people click on it. If your ad gets more clicks and people find what they’re looking for on your website after clicking, you may rank higher than another ad with a higher bid per click.

Google Ads vs Organic Search

You might be wondering why you would pay Google to run your ad when the regular search results (known as the “organic” results) don’t cost a thing.

This is a common misconception. You may not pay Google to have your website show up in the organic results but there’s still a cost involved. It takes time for search engine optimization (SEO) to work its magic and get your site to show up in the ranks and there’s a lot of work that has to be done for it to be effective.

Building links to your web pages, writing new content on a regular basis, maintaining your web server so your website loads as quickly as possible, and making changes to your site as Google fine-tunes its ranking algorithm are a few of the things you’ll need to do to get your site ranked in the organic results.

It can take weeks or months to see results, during which your website won’t be generating any new leads or customers.

Why Google Ads Are a Good Value

Google Ads, on the other hand, start working almost immediately. It can be as little as a few minutes from the time you set up your ad to the time it starts showing up in the results.

This lets you test things to see what works and what doesn’t. In the time it would take to get the first visitors from the “free” organic results, you could have your entire marketing funnel running like a well-oiled machine.

Google Ads Work with Any Size Budget

You don’t need to have a massive advertising budget to get results from Google Ads. You can run an effective campaign for as little as $5 or $10 a day if you set it up well. Start by targeting a small number of targeted keywords for the product or service you’re advertising so your ads only show to the people who are most likely to be interested.

Once you start to get data about what’s working and what isn’t, you can cut out the ads that aren’t and scale up the campaigns that are. Constant testing and tweaking let you “dial in” your ads to get the highest possible ROI.

Google’s own data shows that, on average, Google Ads advertisers generate $2 for every $1 spent on advertising. Who wouldn’t want to get a 100 percent ROI on what they spend on advertising?

Once you see what’s working, then you can start putting the work into SEO because you already know what connects with your audience. Using Google Ads to gather data and putting that knowledge into action for long-term SEO gets you the best of both worlds.

The Power of Remarketing

One of the most powerful features of the Google Ads network is what’s called remarketing. If you’ve ever looked at something on Amazon or eBay and started seeing ads for the same product or other related items on various other websites, you’ve seen remarketing in action.

Remarketing lets you show ads to people who have visited a web page, taken an action like clicking a link in an email you sent, not taken a certain action such as viewing a product on your site but not buying it, and various other triggers.

This gives you the ability to show ads to targeted groups of people, and make the ads very specific to them. You can offer them special discounts, remind them of an action they started and didn’t finish, and a myriad of other things to grab their attention.

Is Google Adwords Worth It?

Hopefully, we’ve answered the question, “Is Google Adwords worth it?” with a definitive yes. If you manage your advertising campaigns properly, you won’t be spending money on ads – you’ll be investing money that will multiply several times over when it comes back to you in the form of customer sales.

The trick is learning how to manage your campaigns properly. As Google has added features and new technologies to its ad network, it has become more and more complex. It can be a full-time job to stay on top of the latest changes, not to mention the time you need to spend managing your campaigns.

If you’d rather focus on what your business does best and leave the Google Ads work to experts, Pay Per Click Authority can help. Our expert Google Ads management service will take care of all the hard work, letting you focus on serving all the new customers that your ads will send your way.

Get in touch with us today to find out what we can do to help grow your business.

7 Ways to Make Money on Your Blog with Advertising

7 Ways to Make Money on Your Blog with Advertising

80% of bloggers never make more than $100. That’s not an encouraging statistic, is it? But how many of those bloggers created quality content or took advantage of monetization opportunities?

Very few, if any.

By virtue of seeking out this article, you’ve already proven your desire to build a successful blog. That puts you ahead of the pack. You’re ready to learn how to make money from ads, and you want to do it the right way.

Even a budding website can benefit from lucrative advertising opportunities. From large sites to new, here are seven ways to make money on your blog with advertising.

1. How to Make Money from Ads

Advertisements are all about volume. Before you pursue something like an advertisement network, you need to have a worthwhile website. Many advertisers require a good amount of traffic before they’re willing to work with you.

What does this mean for you? Don’t focus on advertisements until you’ve created an alluring foundation to place them.

With great SEO and consistent content, you can gather a following of several thousand monthly visitors. You can leverage this kind of traffic for reasonable advertising opportunities.

Keep a sharp eye on your analytics. Even if you were to pursue traditional advertising with a small blog, you likely won’t make enough for it to be a worthwhile endeavor. Build your website first and don’t reach out until it’s ready.

2. Pay-Per-Click Ads

Pay-per-click ads are perhaps the most common. They offer some of the best rates around. But there’s a problem.

Your advertiser will only compensate you when a visitor clicks on the ad. Some people consider this to be a fair payment model. After all, why should you get paid for advertising space when it didn’t lead to a customer conversion?

However, it puts more pressure on you, the publisher, to emphasize the advertisements. You want them somewhere noticeable to maintain a decent click-through rate.

It’s also important that the ads are relevant to your website and clients so people are more likely to click them in the first place. Many services, such as Google Ads, keep it easy and use an algorithm to display relevant ad materials.

But PPC isn’t just for major advertisers. You can use PPC services to improve your search ranking and bring more traffic to your site.

3. Cost-Per-Impression (CPM) Ads

Don’t want to worry about a click-through rate? You’ll receive payment with cost-per-impression ads even if visitors don’t interact with them. However, they don’t pay nearly as well as the PPC alternative.

A CPM advertiser pays in installments for every 1,000 impressions. This type of advertising is mostly reserved for very popular websites. Without a heavy amount of traffic, you won’t generate enough impressions to make it worth your ad space.

4. Affiliate Marketing

Depending on the content of your website, great affiliate marketing opportunities are available. This is a type of advertising where you promote a service or product through a hyperlink. If a visitor clicks your link and makes a purchase, you’ll receive a small percentage of the sale.

A developer blog will have limited options in the affiliate marketing space. But if you review books or toys, this is a great opportunity to effectively get paid for ads. They’re low-profile, so it doesn’t even feel like advertising.

Do you mention products often on your website? Become an Amazon affiliate and include a link to the product on their storefront. It’s that simple.

5. Sell Ad Space

Don’t want to deal with an advertisement network? You don’t have to. You can sell your own ad space with flat fee ads.

This gives you more control over the content that appears on your site, as well as the revenue you’ll earn. Of course, it takes more work on your end to find an advertiser who wants to buy space.

This tactic works best for large websites or those with a niche audience and decent traffic. Maybe you have a blog that focuses purely on luxury pens. Team up with a pen manufacturer and you’ll both benefit.

6. Get Paid to Blog

Some advertisers take a more comprehensive approach to advertising. Instead of buying indirect ad space, they pay bloggers to review their products. This will lead to a one-time payment, unlike other payment models.

This is more work than simply enabling advertisements on your site. However, if you were going to review the product anyway, it’s another opportunity to make money with ads.

Just note that advertisers may decline to compensate you for harshly negative reviews. That’s one reason sponsored reviews can impact the integrity of you and your site. Pursue this path only if you’re ready to navigate its legal and ethical complications.

7. Advertise Your Own Service

We’ve talked about touting the products of others. But what about your own?

For example, include a portfolio on your photography blog. Use some space in the sidebar to describe yourself, your experience, and your services. This may take up room for ads, but it’ll pay for itself when it lands you a new client.

Many professionals run popular blogs as proof of industry expertise. In a sense, the entire website is one big advertisement for you and your freelance business.

But on some websites, including a link on the navigation bar isn’t enough. Give yourself some ad space to sell yourself.

Monetize Your Website

In 2017, digital marketing expenses increased by 44%. More advertisers than ever before are finding value in digital campaigns. As a website owner, you’re poised to take advantage of this industry trend.

You know how to make money from ads. But is your website bringing in enough traffic to make them worthwhile? Build a bigger website with these seven tips to improve your search engine placement.

How to Use a Pay Per Click Marketing Strategy to Boost Your Brand

How to Use a Pay Per Click Marketing Strategy to Boost Your Brand

You want to help people. 

And, you want to make more money, right?

You’ve spent months trying to rank well in organic search for the right keywords. And, let’s be honest – it’s not an easy task. You keep pouring in more time but you aren’t seeing results. 

Whether you’re a one-person show or have a team of skilled marketers, driving traffic is hard.

But, developing a pay per click marketing strategy can help ease your pain. You’ll be able to start seeing traffic, solving their problems, and making more money. 

Keep reading to learn more about PPC marketing and why you need to start investing, today.

What Is Pay Per Click (PPC) Advertising?

Pay per click advertisements appear at the top and bottom of a search engine results page (SERP). They may also appear in the sidebar. They’re designated with the word “ad” next to them. 

Businesses that run ad campaigns place a maximum bid for specific search queries. Then, when someone clicks on the ad, that company pays a small fee. That fee is less than their maximum bid. 

So, every time someone clicks on your ad, you pay the search engine for driving traffic to your website. When PPC marketing is done correctly, the fee you pay is insignificant. You should make more money per click than what you’re paying.

Why Does Your Marketing Strategy Need Pay Per Click Ads?

When your business is brand new, ranking in organic search results is next to impossible. But, that doesn’t mean you have to wait around. PPC advertising starts working immediately. 

Whether your business is new or not, PPC ads can increase brand awareness by 80%. And, 65% of consumers that are ready to buy something click on paid ads within search engine results. 

Many businesses wish they had more room in their budget for PPC advertising. So, if you’re not taking advantage of PPC ads, your closest competitors are. That’s something you can’t afford to miss out on. 

The immediate potential and high return on investment (ROI) rate make pay per click advertising a smart choice for businesses of all sizes. 

Five Steps to Developing a Pay Per Click Marketing Strategy

Next, let’s discuss five key steps that can help you establish an effective pay per click marketing strategy.

1. Define Your Target Market

Everything you do from now on won’t matter unless you understand who you’re selling to. Knowing how your target market behaves matters more than the actual words you write for your ads. 

Once you know how to help them solve their problems, you can finetune your messaging to speak to them. If you do it right, they’ll wonder how you’re able to read their minds. 

2. Create High-Converting Landing Pages

Getting someone to click on your ad is half the battle.

Making sure they like what they see is the other half of it. Distraction-free landing pages have one goal: to convert visitors into customers. 

Smart marketers create multiple landing pages depending on the buyer persona they’re targeting. So, you may have three or more landing pages that speak to different segments of your audience. 

3. Keyword Research

Keyword research isn’t solely for SEO purposes. Bidding on the right keywords will make or break your cost per click marketing strategy. 

For each PPC campaign, you need to develop a list of keywords to target. But, it isn’t a random list. That’s where keyword research comes into play. 

The best PPC keyword lists are:

  • Relevant
  • A healthy mixture of long-tail, body, and head keywords
  • High in search volume
  • Exhaustive
  • Not overly competitive
  • A combination of commercial and informational intent

Make sure your keyword list is easily accessible by everyone on your team. They can refer to it when managing and monitoring your ad campaigns. 

4. Write Click-Worthy Advertisements

The last thing you want to do is waste ad spend. So, writing killer advertisement copy is a vital step in the process. Since you already know how your audience behaves, you can use that to speak to them. 

You don’t have much time to catch their eye in search engine results. Quickly grabbing their attention isn’t always easy. The internet is full of distractions.

But, you can analyze and tweak your advertisements as your campaign progresses forward. If something isn’t working, change it and analyze again. 

5. Nurture Visitors at Every Step of the Buyer’s Cycle

Searchers with commercial intent are easier to turn into paying customers. But, that doesn’t mean you should ignore everyone else. You may decide to bid less on informational intent keywords.

But, don’t ignore them.

Nurturing your audience over time means they’re more likely to buy something from you. They are starting to trust you and see you as a source of high-quality information. 

How to Manage Pay Per Click Campaigns

PPC ads aren’t “set it and forget it.” 

Managing them is as important (if not more) than developing your PPC marketing strategy. This step is the difference in companies who’re successful with paid ads and those that aren’t. 

Successful PPC management means:

  • Adding new keywords
  • Removing ineffective keywords
  • Utilizing negative keywords when necessary
  • Splitting ad groups
  • Monitoring your analytics
  • Looking back at expensive keywords
  • Making tweaks to landing pages and ad copy

PPC Management, The Easy Way

It’s no secret: Pay per click management isn’t easy. But, we’re here to lift the weight off your shoulders. Our team is built on a foundation of reliability, experience, and client trust. 

The best part? You don’t have to sell your left arm. Our services are cost-effective and results-driven. Our PPC professionals are here to help build your pay per click marketing strategy. 

Schedule your free consultation to get started today!

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