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Google Search Central Re-Brands From Google Webmasters

Google Search Console

Google Webmasters Re-Brands

Google recently announced that they are re-branding from “Google Webmasters Central” to “Google Search Central”.  The overall goal appears to be the same, which is to help users improve their website’s visibility (organic results) on Google Search and to show up on Google search as well as how to increase search traffic. 

Google offers several paths to choose from with the site, from a simpler “Quick Start” for users that have limited time and just want the bottom line, basics of SEO to beginner SEO, advanced SEO, and more. You will also find more detailed information on how Google Search Works, as well as a helpful SEO starter guide.  

You will also find a helpful guide on “How search works” which explains the basics of crawling, indexing, and search results. Additionally, there is a helpful section in Google Search Central on how to optimize your site for search engines, including the basics of being descriptive, be topical, keeping your site up to date, and more.

Google also offers an informative guide to Search Console, which Google says “is a free tool from Google that can help anyone with a website to understand how they are performing on Google Search, and what they can do to improve their appearance on a search to bring more relevant traffic to their websites. The tool can help users monitor and optimize search engine performance for your website. 

These tools, guides, and tutorials can help you learn the basics of SEO and the quick start guide only takes @ 20 minutes to read. So if you have the time and the interest in optimizing your website for organic search, this is a good place to start. There are a number of excellent SEO training courses across the web, including a good course through Udemy “The Ultimate SEO Training 2020 + SEO for WordPress Websites.” 

There’s also a Google Search Console help center where you can find answers to your questions and support. There is also a community forum where you can ask others your questions and get additional support. You will find additional information regarding Google ranking factors, crawling and ranking factors, security and malware issues, structured data, and more. 

The good news here is that website owners and business owners can learn more about optimizing their website for organic search, increasing organic rankings, and traffic to your site. Whether you decide to optimize your website yourself or hire an SEO agency, this site will help you better understand search engine optimization and make sure you don’t get taken advantage of. 

There are a lot of SEO agencies out there, some good, and some not so good. You’ll want to make sure that you don’t fall for an SEO scheme that does not follow basic SEO rules and guidelines, avoiding low-quality content, low-quality links, links networks, and scams. If you understand some of the foundational basics of SEO, that will help protect you from falling for a scam that can hurt your website’s organic rankings and overall health. Even more, the reason to invest some time with Google Search Central. Knowledge is power, especially with regards to SEO, and Google Search Central can help users and business owners increase their knowledge and take more control over your SEO efforts. 

You can also follow the latest Google Search Central blog to keep up to date on all the latest news and developments.
By increasing your web sites organic rankings, you can potentially decrease or eliminate your Google Ads advertising budget and reduce your needs for pay-per-click management.

Changes to Google My Business Insights Data

Changes to Google My Business Insights Data

Google recently announced changes to insight reporting within a user’s Google My Business listing. Now you will be able to access more key metrics within your Google My Business profile. Google indicates that users will be able to gauge interactions so you can see how...

Google Local Service Ads

Google Local Service Ads

Google Local ServicesGoogle’s local search ads continue to evolve, with more emphasis on “badges” designed to “earn customers trust”. These badges are designed to give users “more confidence to book your services” states Google. The two badges are “Google Guaranteed”...

Google Ads Limits Search Terms Report

Petition Over Google Ads Hiding Search Term Data Google recently notified advertisers on the Google Ads dashboard that it has updated the search terms report to only include search terms that were searched by a significant number of users. This basically means that...

Increase Site Speed Load Time

Increase Site Speed Load Time

How to Increase WordPress Site Speed Load Time Having a website that loads fast is important both from a user perspective and experience, as well as from Google's perspective. It can also help improve your SEO results. However, WordPress sites can sometimes load...

Google Ads Policy Updates

Google Ads Policy Updates

Google Updates Ad Policies  Google recently made several updates to their ad policies. Google continues to restrict certain businesses from advertising on Google Ads and also continues to be more stringent with certain types of businesses and headings.  It’s important...

Google Ads Now Issuing COVID-19 Credits

Google Ads Now Issuing COVID-19 Credits

Google Ads has recently issued advertisers credits to help advertisers with the impact of the COVID-19 virus. This is to help businesses face the challenges of the economic downturn over this pandemic. The ad credit is automatically applied to your promotions tab in...

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Changes to Google My Business Insights Data

Changes to Google My Business Insights Data

Google recently announced changes to insight reporting within a user’s Google My Business listing. Now you will be able to access more key metrics within your Google My Business profile.

Google indicates that users will be able to gauge interactions so you can see how often people contacted you. They also plan to add more metrics/data over the next few months and will include detailed reports about searches and the number of people who saw your Google My Business profile.

After metrics are added to Performance reporting, the older versions of those metrics will eventually be removed from the Google My Business web and app platforms.

Performance reporting is currently available on Search and will soon be available on Maps.

Data will be available for up to 6 months. You’ll be able to review your performance by selecting custom time frames, with interaction metrics updated daily and other metrics updated monthly.

Google went on to state:

To review the new metrics from your Business Profile, go to Performance reporting:

  1. Make sure you’re signed in with the account you used to sign up for Google My Business.
  2. To find your Business Profile, search on Google for your exact business name.
  3. If needed, select View profile to manage your Business Profile.
  4. Select Promote  Performance.
  5. At the top of the page, select a date range for your report and click Apply.

If you have a single business, you can download insights at https://business.google.com/locations. If you manage multiple Business Profiles, follow the steps to access Insights in bulk.

Google Local Service Ads

Google Local Service Ads

Google Local Services

Google’s local search ads continue to evolve, with more emphasis on “badges” designed to “earn customers trust”. These badges are designed to give users “more confidence to book your services” states Google. The two badges are “Google Guaranteed” and “Google Screened”.

The advertisers that participate in these layers of trust are displayed next to a green, check-mark badge. This designation is quickly becoming the symbol of trust for Google users.

Trust would be built on what Google calls “Advanced Verification standards”. Google states: “In order to prevent fraudulent businesses from advertising on Google using false identities, Google Ads and Local Services advertisers in certain verticals will be required to complete Advanced Verification.”

The Google Guaranteed program now covers most Home Service categories, including appliance repair, carpenter, carpet cleaner, electrician, house cleaning, interior designer, landscaper, lawn care provider, mover, pest control technician, pet care provider, pet groomer,  plumber, roofer, tree service provider, water damage, window cleaner, window service provider and flooring, foundations, countertop, HVAC, and siding pros. The green checkmark for Google Guaranteed providers signifies that Google has verified the business and backs the services booked.

Google states: “If you’re backed by the Google Guarantee, and your customers (that came to your business through Google) aren’t satisfied with work quality, Google may refund the amount paid for the service.”

The newer “Google Screened for Professional Services” program. This program is for lawyers, financial planners, real estate agents, photographers, event planners, and tax specialists. The Google Screened, somewhat similar to the Google Guarantee program, means that Google has verified the business’s background and backs their expertise.

Google states: All firms that have the Google Screened badge must pass a business-level background and a business-owner background check. Additionally, each professional in the business must pass a license check, and in some categories, a background check.

These checks ensure consumers that the professionals they work with have been thoroughly vetted and provide them added peace of mind as they work with you. You can find out more about the Google Screened badge here: https://support.google.com/google-ads/answer/9379692?hl=en

Who it Covers?

Only firms that provide professional services including Law, Financial Planning, and Real Estate are eligible for the Google Screened badge.

To qualify for the Google Guaranteed or Screened badge, the service pros undergo personal background checks and provide corporate documentation, proof of insurance, certifications, licenses, and other credentials, depending upon the industry. This process can take weeks, even months, as Google depends upon third parties throughout the application process.

Local Services Ads have been slowly starting to show at the top of Google search results for local search queries in key home services categories.

You can find out more about the Google Guaranteed program here: https://support.google.com/google-ads/answer/7549288?hl=en and can sign up to participate here: https://ads.google.com/localservices/signup/?hl=en&subid=us-en-et-hc-gls-a-adshc_inarticle_ep_zet 

 

Google Ads Limits Search Terms Report

Petition Over Google Ads Hiding Search Term Data

Google recently notified advertisers on the Google Ads dashboard that it has updated the search terms report to only include search terms that were searched by a significant number of users.

This basically means that advertisers will be paying for some (maybe many) keywords and have no clue what they are paying for.  You can read more about this change to the keyword search report here.

This is bad news for advertisers and for Google Ads managers. We continue to see a trend of Google hiding information from us and providing bad customer service.

Help us let Google know this is unacceptable and sign the petition to ask Google to reverse this policy: http://chng.it/xjdyWRq5PT

 

Increase Site Speed Load Time

Increase Site Speed Load Time

How to Increase WordPress Site Speed Load Time

Having a website that loads fast is important both from a user perspective and experience, as well as from Google’s perspective. It can also help improve your SEO results.

However, WordPress sites can sometimes load slowly and certain WordPress themes, child themes, and plugins can slow down a site’s load time.  Here are a few simple tips to speed up your site’s load time.

WP Rocket is a popular caching program that can help speed up a WordPress site’s load time (I use WP Rocket for the sites I develop and manage. I have NO financial interest with this product.) I’ve found that this WordPress plugin has helped me speed up my sites, especially since some of the themes and plugins I use can be kind of “heavy”.

Recently, WP Rocket rolled out a new version of their plugin. The big news is that the new feature will increase PageSpeed score for your site.

Here’s what WP Rocket says about the upgrade:

“Update now, because v3.7 introduces a crucial new feature that will increase your PageSpeed score in the blink of an eye: Delay of JavaScript Execution Time

This feature loads JavaScript files only when the user visiting a page needs them: this behavior has a huge positive impact on your website’s performance.

When you enable this option from the File Optimization tab, WP Rocket will tell you what scripts you can safely delay (e.g., Google Analytics, Facebook Pixel, LinkedIn Pixel, etc.).

By delaying this kind of JavaScript file, we obtained a fantastic 65% reduction in loading time (from 2,6s to 0,9s) and an 87% improvement in the mobile PageSpeed score! 

And that’s just one of the new features that version 3.7 brings with it.”

I encourage WordPress web site owners/developers to try this plugin with the new upgrades and then test the results using a popular program such as GT Metrix, Pingdom, etc.

A few other plugins I’ve had success with in speeding up my website load time are PhastPress. Another great plugin for image optimization is Smush.

If this doesn’t speed up your WordPress website’s load time, the next step would be to use WP Faster.org

I’ve used their service for a number of my websites and have recommended them to clients, and have had very good results by using them. (Again, I do NOT receive any financial compensation by recommending them.)

Google Ads Policy Updates

Google Ads Policy Updates

Google Updates Ad Policies

 Google recently made several updates to their ad policies. Google continues to restrict certain businesses from advertising on Google Ads and also continues to be more stringent with certain types of businesses and headings. 

It’s important for advertisers and agencies to keep abreast of these changes, as violating these polices could results in an account suspension without notice.

 Some businesses are more affected than others, and we continue to see Google become more restrict regarding financial services, healthcare and medicines,

Here’s Google’s official announcement regarding ad policy changes:

On July 28, 2020, several Google Ads policies that serve to protect users were updated to better inform advertisers as to the severity of violations of these policies and if they will result in account suspension without notice. Additional clarifications were also made to the policy language to be more clear as to what falls in scope of these policies:

 

Google Ads Now Issuing COVID-19 Credits

Google Ads Now Issuing COVID-19 Credits

Google Ads has recently issued advertisers credits to help advertisers with the impact of the COVID-19 virus.

This is to help businesses face the challenges of the economic downturn over this pandemic. The ad credit is automatically applied to your promotions tab in your Google Ad account and is valid until December 31, 2020. Any credits will automatically be deducted from advertisers ad spend.

The amount of credit seems to be dependent on an advertisers ad spend, so each business may get a different ad spend credit.  So far, I am seeing a range of advertiser credits from $300 up to $750.  

You will want to login to your Google Ads account (ads.Google.com) and should see a banner notification across the top of your account.  If not, hit the drop down under the tools tab (wrench icon) and click the promotions tab to see more details.

Any credits will automatically be added to your Google Ads account, so there’s nothing you need to do. Don’t contact Google regarding this or try to request a larger credit.

Below is a more detailed statement from Google Ads, which you can find here:  https://support.google.com/google-ads/answer/9803410?hl=en

“Updated on June 16th with additional information on the ad credit application to eligible Google Ads customers. By the end of this week, ad credits will be launched in Australia, China, Germany, India, Italy, New Zealand, Spain, Taiwan, and Ukraine, United Kingdom, United States. The ad credit automatically offsets future spend; no action needed. Check back here for further updates on which countries have launched.

We want to help small and medium-sized businesses (SMBs) stay in touch with their customers during this challenging time. That’s why we’re giving our SMB customers worldwide $340 million in ad credits, which can be used towards future ad spend, until the end of 2020 across our Google Ads platforms. This is part of a larger commitment from Google to support SMBs, health organizations and governments, and health workers on the frontline of this global pandemic.

This page provides additional information and will be periodically updated. As an additional resource to help you manage your business through uncertainty please visit the Google for Small Business site.”

 

If you have questions about this or need help, you can contact PayPerClickAuthority.com at 720-600-0515 or email me, Steve Pitt at [email protected]

COVID-19: Ad credits for Google Ads Small and Medium-sized Businesses

COVID-19: Ad credits for Google Ads Small and Medium-sized Businesses

Google Ads recently announced that they are launching a new program to try to help small and medium size businesses that advertise on Google Ads.  Below is a copy of their announcement and you can also read more about this here:

 

“We want to help alleviate some of the cost for small and medium-sized businesses (SMBs) to stay in touch with their customers during this challenging time. That’s why we’re giving our SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 across our Google Ads platforms. SMBs who have been active advertisers since the beginning of 2019 will see a credit notification appear in their Google Ads account in the coming months. This is part of a larger commitment from Google to support SMBs, health organizations and governments, and health workers on the frontline of this global pandemic.

This page provides additional information and will be periodically updated. As an additional resource to help you manage your business through uncertainty please visit the Google for Small Business site.”

Changes to Google My Business Insights Data

Changes to Google My Business Insights Data

Google recently announced changes to insight reporting within a user’s Google My Business listing. Now you will be able to access more key metrics within your Google My Business profile. Google indicates that users will be able to gauge interactions so you can see how...

Google Local Service Ads

Google Local Service Ads

Google Local ServicesGoogle’s local search ads continue to evolve, with more emphasis on “badges” designed to “earn customers trust”. These badges are designed to give users “more confidence to book your services” states Google. The two badges are “Google Guaranteed”...

Google Ads Limits Search Terms Report

Petition Over Google Ads Hiding Search Term Data Google recently notified advertisers on the Google Ads dashboard that it has updated the search terms report to only include search terms that were searched by a significant number of users. This basically means that...

Increase Site Speed Load Time

Increase Site Speed Load Time

How to Increase WordPress Site Speed Load Time Having a website that loads fast is important both from a user perspective and experience, as well as from Google's perspective. It can also help improve your SEO results. However, WordPress sites can sometimes load...

Google Ads Policy Updates

Google Ads Policy Updates

Google Updates Ad Policies  Google recently made several updates to their ad policies. Google continues to restrict certain businesses from advertising on Google Ads and also continues to be more stringent with certain types of businesses and headings.  It’s important...

Google Ads Now Issuing COVID-19 Credits

Google Ads Now Issuing COVID-19 Credits

Google Ads has recently issued advertisers credits to help advertisers with the impact of the COVID-19 virus. This is to help businesses face the challenges of the economic downturn over this pandemic. The ad credit is automatically applied to your promotions tab in...

Reach Us

Sed ut perspiciatis unde omnis iste natus voluptatem.

13005 Greenville Avenue,
California, TX 70240

+22 140 006 754

Leave A Message

What Is the Difference Between PPC vs. CPC? Everything You Need to Know

What Is the Difference Between PPC vs. CPC? Everything You Need to Know

The first page of Google captures 71% of search traffic clicks.

This statistic shows the value of AdWords and how specific metrics influence traffic and marketing.   

As a business, this is a relatively cheap investment. 

But if you don’t know much about pay-per-click (PPC) or AdWords, it can be difficult to assess the difference between PPC or cost-per-click (CPC). What is the difference, and does either one matter more in your business? 

The question ultimately comes down to PPC vs. CPC.

What metric will you trust more when it comes to assessing your success? How do you know if you need to make a marketing change? What metric helps you identify weak points in your marketing strategy and in your business? 

Having an understanding of each metric can help you figure out the value and how to properly assess what your marketing plan should be moving forward. It can help you identify your core audience and if you should retarget your core demographic. 

Here’s everything you need to know about PPC and CPC for businesses large and small, plus why each is incredibly important to understand. 

What Is PPC, and Why Should I Care About It? 

PPC is a form of search engine marketing.

In essence, you are paying Google or Facebook to display your ads on their search engine. You are paying whenever someone clicks on an ad. 

If you have a business website and a blog, having a high number of keywords can help get your website higher ranked in Google or other search engine inquiries. 

Obviously, as a business, you don’t want your ad getting ignored and scrolled past when someone searches for something relevant to your product. You can prevent this with a number of strategies. 

These strategies can help your business stay competitive against other similar businesses when your ideal customer is searching for a product that you sell. 

PPC Is About Strategizing Your Paid Search Marketing Campaigns

One of the strategies of pay-per-click is that you can create short and concise headlines when people see your ad after they have searched for something. 

This is why it’s important to have only 25 characters in your headline, 35 characters in your display URL, and 35 for your ad copy. Creating conciseness in your advertisements allows the customer to clearly understand what you are selling. 

It’s also important that you have a clear PPC goal that matches what your business is trying to accomplish. 

With PPC you can do search ads, display ads, and even remarket to your ideal customers. Ultimately, you have to decide what’s going to bring in the most clicks at the lowest cost. 

You can read more here about how to figure out your PPC ROI. 

What Is CPC, and Why Should I Care About It? 

CPC is the amount of money you are willing to spend on every click.

In other words, it gives you an idea if a marketing campaign, like PPC, is effective. 

You can see if your AdWords is performing well and what it is costing you. You can also see the quality of your AdWords and how they performing compared to your competitor’s site. 

This is also why you need to care about industry standards when it comes to the average cost per click in any industry. If you are paying more cost per click in your industry compared to others, it could mean that your campaigns are not as effective compared to your competitors. 

CPC Allows You to Assess Your Marketing Budget

Another reason why you should care about CPC is that you don’t want to be an exorbitant amount toward a particular PPC campaign if you know it’s not working.

CPC gives you insight into how much you are spending and if it is worth it. 

You want to assess your return on investment and see if you are making a profit. One tool you can use to assess if you are making a profit is by dividing your competitor ad rank by your quality score. This will give you your actual CPC score and help you figure out if you paying more than you need to. 

After you figure out your CPC, you can figure out how to improve your PPC campaigns. For instance, you can raise the quality of your ads. 

In addition, you can also refine who your audience is and who you are targeting in your advertisements. In a similar way, you can also retarget specific audiences if you think they are more inclined to click on the advertisements than they were before. 

In the end, CPC is so important because it allows you to assess your marketing budget.  

PPC vs. CPC: Why Does It Matter? 

Does it matter what PPC vs. CPC is?

Of course, it does, because you don’t want to spend an exorbitant amount on search ads if you don’t have the budget. Depending on your business’s financials, you may be better off choosing one route over another.

What it really comes down to is how well you know your audience and how much you are willing to spend on ads. If you know where your ideal customer hangs out and your advertisement is very targeted, then you can figure out if PPC with a specific search engine may be working at a specific cost (CPC). 

To find more information on PPC and CPC and which metric is better for your business, contact us

5 Tips to Improve PPC Advertising Performance

5 Tips to Improve PPC Advertising Performance

 1) Start with The Destination: Your website or landing page (s) are critical to your Google Ads / PPC advertising results. Focus on this first before running paid ads, as the initial impression the searcher has of your website, and your business, are imperative for increasing leads and sales.  To begin, make sure that your site loads quickly, as this is important to users as well as Google.  You can use site speed tools to check your site, such as GTmetrix or Pingdom.  If you are using a WordPress site, you can use a caching program such as WP Rocket and an image optimization plugin, such as WP Smush.  Make sure that your website is mobile friendly.  It’s important that your landing pages are visually appealing, has confidence factors (certifications, awards, testimonials, etc.), lower the barriers of entry and makes it easy to contact your business.  You can either a) use a website builder program such as Square Space or WIX b) use a WordPress site and a user friendly theme such as DIVI c) hire a good web developer.  Use a good hosting company, consider using a CDN such as Cloud Flare.

2) Focus on Best Practices: Setup and manage your campaigns based on industry best practices: https://support.google.com/google-ads/answer/6154846?hl=en  This includes running relevant keywords focused on both search volume and relevance / buyer intent to your business.  Stay away from broad match keywords or keywords with too broad of an intent.  Use the keyword planner tool in your Google Ads account to find relevant keywords with buying intent as opposed to research / informational searches.  Make sure that your landing pages have some of the major keywords on your landing pages.

3) Optimize on a regular basis. Pay per click advertising is a fluid, ever changing process.  It’s more of a live auction than a set and forget process.  You should be strategically optimizing your PPC campaigns on a bi-weekly basis.  At the minimum, you should be: a) reviewing and implementing appropriate optimization ideas in your account b) labeling all converting keywords and phone calls, so you can be more strategic in your bidding c) removing low quality score keywords (2/10 or less) d) make sure that you are not running broad match keywords, which can run up your costs and reduce relevance d) reviewing the search terms report, adding converting / relevant keywords and excluding keywords / search terms that are not relevant. e) optimizing ads and adjusting.  Normally, I would suggest viewing ad data over a longer period of time and pausing any ads that have over 100 impressions and a click thru rate of less that 1% and writing new ads.  Test 3-4 ads per ad group, including running responsive search ads and potentially call only ads.

4) Reduce click fraud. Google does pro-actively filter out and remove invalid clicks from your Google Ads account, so you are not charged for those.  However, there are both unscrupulous advertisers that may click on your ads to run up your costs, bots, click farms and more that can waste your advertising dollars.  Using another layer of protection against click fraud, such as Click Cease, PPC Protect or other related tools, can help reduce advertising waste and inefficiencies.

5) Track results. It’s critical to accurately track conversions / results in your pay per click advertising.  A conversion is simply an action you want a user to perform, such as clicking on your ad and calling your business (website call conversion), submitting a contact form on your site and requesting additional information, making a purchase, etc.  Google has an excellent tag implementation team that can help ensure that all conversion tracking is properly setup.  You can contact customer support and request and appointment with the tag implementation team (make sure that you have administrative access to your website and that the site is being backed up on a regular basis.)

 

The above article was written by Steve Pitt, President of Internet Expert Online & PayPerClickAuthority.com  Steve Pitt is certified in Google Ads and Bing Ads (Microsoft Advertising) and his company is a Google Partner, Bing Ads Partner (Microsoft Advertising Partner) and A+ rated with the Better Business Bureau.  Steve has specialized in PPC advertising management since 2010 and is author of the book, Google AdWords: Better Results In 30 Days”.

 

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