Google Ads Is Phasing Out Broad Match Modifier

Google Ads Is Phasing Out Broad Match Modifier

On February 4th, 2021 Google publicly announced that they will soon be phasing out the broad match modifier option. This option enabled advertisers to target keywords with specific keywords that must be included in the user’s search query.  The broad match modifier option was a great way to target either smaller search volume keywords and also Google Grants users, as it was a nice trade-off between broad match and phrase match. It helped eliminate irrelevant search queries yet remain broad enough in user intent.

While advertisers will not have to take any specific action, it’s best to stop using the broad match modifier option and use either phrase match or exact match options. Existing broad match modifier keywords will continue to serve but will be matched based on this new change.

Google is positioning this change as a way to reach the searches an advertiser wants by using phrase match. From my perspective, Google continues to take away control from advertisers and Google Ads management agencies and broadening user search intent. They also continue to push towards machine learning and smart bidding. This is good for Google, as they can reduce customer support and hurt Google Partners that manage client accounts.

This may also increase irrelevant search queries and drive up profits for Google. It seems that Google has been moving away from keywords and more towards automated bidding.

One of the things Google Ads managers will want to do is continue to review the keyword search report and add additional negative keywords to prevent irrelevant searches.

Below are examples Google shared regarding how the phasing out of phasing out broad match modifiers:

Broad match modifier keyword

Queries that will no longer match after the update

+resume +services

what are some customer service skills to put on a resume

+best +sneakers

best prices on sneakers for toddler

+used +printers

companies that used daisy wheel printers

 

Phrase match keyword

Queries that will match after the update

“holidays in zambia”

holiday spots in zambia

“long sleeve dress”

long sleeve lace dress

“womens boots”

new womens size 37 boot 

Google went on to say Starting mid-February, both phrase match and broad match modifier keywords will begin to transition to this new matching behavior.3 Because this behavior will be applied to both match types, you won’t have to take any immediate action—you’ll keep your performance data and have no need to migrate your keywords.  

In July, once the new behavior has been rolled out globally, you’ll no longer be able to create new broad match modifier keywords. However, existing broad match modifier keywords will continue to serve under the new behavior. That’s why starting now, we recommend creating new keywords in phrase match going forward. “

You can read more about the phasing out of the broad match modifier keyword option here: https://support.google.com/google-ads/answer/10346549?hl=en 

 

Google 2020 Core Update

Google 2020 Core Update

Google recently announced that they are releasing a core algorithm update to their search indexing system.  This is the third confirmed core update for 2020.

Google went on to say “ several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as “core updates.” They’re designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers.”

The focus seems to be on high-quality, original content and rewarding more deserving pages that have the highest quality, original content, as opposed to what used to seem to work with SEO, which was links (backlinks) from other sites.  Regarding this Google 2020 core update, the short answer seems to be simple, focus on ensuring your site is offering the best quality content you can. That’s what Google’s SEO algorithms seek to reward and should help with Google algorithms.

Here are some helpful hints when evaluating the content of your website and how to best comply with the most recent core update:

Content tips

  1. Make sure your content and information on your site are original and not stolen from other sites.
  2. Make sure your content is comprehensive in describing the topic and the keywords you are trying to optimize / rank for. The days of throwing up an informational website that talks about how great your business is are over. Google wants quality content that provides useful, detailed information, research, and analysis.
  3. It’s helpful to share content that shares insight and interesting information.
  4. Make sure your headline, title tags are correctly optimized. Avoid exaggeration or shocking headlines.
  5. Write content that users would find helpful and would consider bookmarking or sharing with others.
  6. Credibility is important, as are confidence factors. The author should share credible information.
  7. Expertise, Authoritativeness, and trustworthiness are important guidelines to follow when developing quality content for your site.  You can learn more about the acronym E-A-T here
  8. You can use various tools to help in developing good, original content that is optimized for SEO, such as SEMRUSH’s content marketing tool. This can help you develop quality, SEO optimized content that drives marketing results.

Regarding the most recent Google core update, a common question is how long will it take for a site to recover, if it improves their content? There is not a bottom-line answer to this. Broad core updates tend to happen every few months, so it may take a while. That being said, Google is regularly making improvements and adjustments to their search engine algorithms.

Here’s your bottom line, key takeaway regarding how to improve your site’s organic rankings. High quality, original content on your site is a critical component. This includes information that would be useful to users, is in-depth in nature, and is written in an authoritative manner.  So keep working on your website, keep adding good content to your site, keep blogging. Your website, landing pages, and blogs are always a work in progress. The days of the set and forget are over. Google will continue to make adjustments to their algorithms and roll out more core updates.  

You can also find additional resources and helpful information about writing good content in Google Webmasters.

You’ll also find plenty of advice about good content with the resources we offer from Google Webmasters, including tools, help pages, courses, and more. 

Another helpful tool is Google Search Central, which is a free tool from Google. This can help you better understand how your site is performing on Google search, and what you can do to improve your site’s organic rankings and drive more qualified traffic to your site.

You may find Google’s search engine optimization (SEO) starter guide helpful in your quest to improve your web sites organic rankings and to better comply with the most recent core update.

 

 

 

 

 

Google Search Central Re-Brands From Google Webmasters

Google Search Console

Google Webmasters Re-Brands

Google recently announced that they are re-branding from “Google Webmasters Central” to “Google Search Central”.  The overall goal appears to be the same, which is to help users improve their website’s visibility (organic results) on Google Search and to show up on Google search as well as how to increase search traffic. 

Google offers several paths to choose from with the site, from a simpler “Quick Start” for users that have limited time and just want the bottom line, basics of SEO to beginner SEO, advanced SEO, and more. You will also find more detailed information on how Google Search Works, as well as a helpful SEO starter guide.  

You will also find a helpful guide on “How search works” which explains the basics of crawling, indexing, and search results. Additionally, there is a helpful section in Google Search Central on how to optimize your site for search engines, including the basics of being descriptive, be topical, keeping your site up to date, and more.

Google also offers an informative guide to Search Console, which Google says “is a free tool from Google that can help anyone with a website to understand how they are performing on Google Search, and what they can do to improve their appearance on a search to bring more relevant traffic to their websites. The tool can help users monitor and optimize search engine performance for your website. 

These tools, guides, and tutorials can help you learn the basics of SEO and the quick start guide only takes @ 20 minutes to read. So if you have the time and the interest in optimizing your website for organic search, this is a good place to start. There are a number of excellent SEO training courses across the web, including a good course through Udemy “The Ultimate SEO Training 2020 + SEO for WordPress Websites.” 

There’s also a Google Search Console help center where you can find answers to your questions and support. There is also a community forum where you can ask others your questions and get additional support. You will find additional information regarding Google ranking factors, crawling and ranking factors, security and malware issues, structured data, and more. 

The good news here is that website owners and business owners can learn more about optimizing their website for organic search, increasing organic rankings, and traffic to your site. Whether you decide to optimize your website yourself or hire an SEO agency, this site will help you better understand search engine optimization and make sure you don’t get taken advantage of. 

There are a lot of SEO agencies out there, some good, and some not so good. You’ll want to make sure that you don’t fall for an SEO scheme that does not follow basic SEO rules and guidelines, avoiding low-quality content, low-quality links, links networks, and scams. If you understand some of the foundational basics of SEO, that will help protect you from falling for a scam that can hurt your website’s organic rankings and overall health. Even more, the reason to invest some time with Google Search Central. Knowledge is power, especially with regards to SEO, and Google Search Central can help users and business owners increase their knowledge and take more control over your SEO efforts. 

You can also follow the latest Google Search Central blog to keep up to date on all the latest news and developments.
By increasing your web sites organic rankings, you can potentially decrease or eliminate your Google Ads advertising budget and reduce your needs for pay-per-click management.

Google Ads Is Phasing Out Broad Match Modifier

Google Ads Is Phasing Out Broad Match Modifier

On February 4th, 2021 Google publicly announced that they will soon be phasing out the broad match modifier option. This option enabled advertisers to target keywords with specific keywords that must be included in the user's search query.  The broad match modifier...

Google 2020 Core Update

Google 2020 Core Update

Google recently announced that they are releasing a core algorithm update to their search indexing system.  This is the third confirmed core update for 2020. Google went on to say “ several times a year, we make significant, broad changes to our search algorithms and...

Changes to Google My Business Insights Data

Changes to Google My Business Insights Data

Google recently announced changes to insight reporting within a user’s Google My Business listing. Now you will be able to access more key metrics within your Google My Business profile. Google indicates that users will be able to gauge interactions so you can see how...

Google Local Service Ads

Google Local Service Ads

Google Local ServicesGoogle’s local search ads continue to evolve, with more emphasis on “badges” designed to “earn customers trust”. These badges are designed to give users “more confidence to book your services” states Google. The two badges are “Google Guaranteed”...

Google Ads Limits Search Terms Report

Petition Over Google Ads Hiding Search Term Data Google recently notified advertisers on the Google Ads dashboard that it has updated the search terms report to only include search terms that were searched by a significant number of users. This basically means that...

Increase Site Speed Load Time

Increase Site Speed Load Time

How to Increase WordPress Site Speed Load Time Having a website that loads fast is important both from a user perspective and experience, as well as from Google's perspective. It can also help improve your SEO results. However, WordPress sites can sometimes load...

Google Ads Policy Updates

Google Ads Policy Updates

Google Updates Ad Policies  Google recently made several updates to their ad policies. Google continues to restrict certain businesses from advertising on Google Ads and also continues to be more stringent with certain types of businesses and headings.  It’s important...

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Changes to Google My Business Insights Data

Changes to Google My Business Insights Data

Google recently announced changes to insight reporting within a user’s Google My Business listing. Now you will be able to access more key metrics within your Google My Business profile.

Google indicates that users will be able to gauge interactions so you can see how often people contacted you. They also plan to add more metrics/data over the next few months and will include detailed reports about searches and the number of people who saw your Google My Business profile.

After metrics are added to Performance reporting, the older versions of those metrics will eventually be removed from the Google My Business web and app platforms.

Performance reporting is currently available on Search and will soon be available on Maps.

Data will be available for up to 6 months. You’ll be able to review your performance by selecting custom time frames, with interaction metrics updated daily and other metrics updated monthly.

Google went on to state:

To review the new metrics from your Business Profile, go to Performance reporting:

  1. Make sure you’re signed in with the account you used to sign up for Google My Business.
  2. To find your Business Profile, search on Google for your exact business name.
  3. If needed, select View profile to manage your Business Profile.
  4. Select Promote  Performance.
  5. At the top of the page, select a date range for your report and click Apply.

If you have a single business, you can download insights at https://business.google.com/locations. If you manage multiple Business Profiles, follow the steps to access Insights in bulk.

Google Local Service Ads

Google Local Service Ads

Google Local Services

Google’s local search ads continue to evolve, with more emphasis on “badges” designed to “earn customers trust”. These badges are designed to give users “more confidence to book your services” states Google. The two badges are “Google Guaranteed” and “Google Screened”.

The advertisers that participate in these layers of trust are displayed next to a green, check-mark badge. This designation is quickly becoming the symbol of trust for Google users.

Trust would be built on what Google calls “Advanced Verification standards”. Google states: “In order to prevent fraudulent businesses from advertising on Google using false identities, Google Ads and Local Services advertisers in certain verticals will be required to complete Advanced Verification.”

The Google Guaranteed program now covers most Home Service categories, including appliance repair, carpenter, carpet cleaner, electrician, house cleaning, interior designer, landscaper, lawn care provider, mover, pest control technician, pet care provider, pet groomer,  plumber, roofer, tree service provider, water damage, window cleaner, window service provider and flooring, foundations, countertop, HVAC, and siding pros. The green checkmark for Google Guaranteed providers signifies that Google has verified the business and backs the services booked.

Google states: “If you’re backed by the Google Guarantee, and your customers (that came to your business through Google) aren’t satisfied with work quality, Google may refund the amount paid for the service.”

The newer “Google Screened for Professional Services” program. This program is for lawyers, financial planners, real estate agents, photographers, event planners, and tax specialists. The Google Screened, somewhat similar to the Google Guarantee program, means that Google has verified the business’s background and backs their expertise.

Google states: All firms that have the Google Screened badge must pass a business-level background and a business-owner background check. Additionally, each professional in the business must pass a license check, and in some categories, a background check.

These checks ensure consumers that the professionals they work with have been thoroughly vetted and provide them added peace of mind as they work with you. You can find out more about the Google Screened badge here: https://support.google.com/google-ads/answer/9379692?hl=en

Who it Covers?

Only firms that provide professional services including Law, Financial Planning, and Real Estate are eligible for the Google Screened badge.

To qualify for the Google Guaranteed or Screened badge, the service pros undergo personal background checks and provide corporate documentation, proof of insurance, certifications, licenses, and other credentials, depending upon the industry. This process can take weeks, even months, as Google depends upon third parties throughout the application process.

Local Services Ads have been slowly starting to show at the top of Google search results for local search queries in key home services categories.

You can find out more about the Google Guaranteed program here: https://support.google.com/google-ads/answer/7549288?hl=en and can sign up to participate here: https://ads.google.com/localservices/signup/?hl=en&subid=us-en-et-hc-gls-a-adshc_inarticle_ep_zet 

 

Google Ads Limits Search Terms Report

Petition Over Google Ads Hiding Search Term Data

Google recently notified advertisers on the Google Ads dashboard that it has updated the search terms report to only include search terms that were searched by a significant number of users.

This basically means that advertisers will be paying for some (maybe many) keywords and have no clue what they are paying for.  You can read more about this change to the keyword search report here.

This is bad news for advertisers and for Google Ads managers. We continue to see a trend of Google hiding information from us and providing bad customer service.

Help us let Google know this is unacceptable and sign the petition to ask Google to reverse this policy: http://chng.it/xjdyWRq5PT

 

Increase Site Speed Load Time

Increase Site Speed Load Time

How to Increase WordPress Site Speed Load Time

Having a website that loads fast is important both from a user perspective and experience, as well as from Google’s perspective. It can also help improve your SEO results.

However, WordPress sites can sometimes load slowly and certain WordPress themes, child themes, and plugins can slow down a site’s load time.  Here are a few simple tips to speed up your site’s load time.

WP Rocket is a popular caching program that can help speed up a WordPress site’s load time (I use WP Rocket for the sites I develop and manage. I have NO financial interest with this product.) I’ve found that this WordPress plugin has helped me speed up my sites, especially since some of the themes and plugins I use can be kind of “heavy”.

Recently, WP Rocket rolled out a new version of their plugin. The big news is that the new feature will increase PageSpeed score for your site.

Here’s what WP Rocket says about the upgrade:

“Update now, because v3.7 introduces a crucial new feature that will increase your PageSpeed score in the blink of an eye: Delay of JavaScript Execution Time

This feature loads JavaScript files only when the user visiting a page needs them: this behavior has a huge positive impact on your website’s performance.

When you enable this option from the File Optimization tab, WP Rocket will tell you what scripts you can safely delay (e.g., Google Analytics, Facebook Pixel, LinkedIn Pixel, etc.).

By delaying this kind of JavaScript file, we obtained a fantastic 65% reduction in loading time (from 2,6s to 0,9s) and an 87% improvement in the mobile PageSpeed score! 

And that’s just one of the new features that version 3.7 brings with it.”

I encourage WordPress web site owners/developers to try this plugin with the new upgrades and then test the results using a popular program such as GT Metrix, Pingdom, etc.

A few other plugins I’ve had success with in speeding up my website load time are PhastPress. Another great plugin for image optimization is Smush.

If this doesn’t speed up your WordPress website’s load time, the next step would be to use WP Faster.org

I’ve used their service for a number of my websites and have recommended them to clients, and have had very good results by using them. (Again, I do NOT receive any financial compensation by recommending them.)

Google Ads Policy Updates

Google Ads Policy Updates

Google Updates Ad Policies

 Google recently made several updates to their ad policies. Google continues to restrict certain businesses from advertising on Google Ads and also continues to be more stringent with certain types of businesses and headings. 

It’s important for advertisers and agencies to keep abreast of these changes, as violating these polices could results in an account suspension without notice.

 Some businesses are more affected than others, and we continue to see Google become more restrict regarding financial services, healthcare and medicines,

Here’s Google’s official announcement regarding ad policy changes:

On July 28, 2020, several Google Ads policies that serve to protect users were updated to better inform advertisers as to the severity of violations of these policies and if they will result in account suspension without notice. Additional clarifications were also made to the policy language to be more clear as to what falls in scope of these policies:

 

Google Ads Now Issuing COVID-19 Credits

Google Ads Now Issuing COVID-19 Credits

Google Ads has recently issued advertisers credits to help advertisers with the impact of the COVID-19 virus.

This is to help businesses face the challenges of the economic downturn over this pandemic. The ad credit is automatically applied to your promotions tab in your Google Ad account and is valid until December 31, 2020. Any credits will automatically be deducted from advertisers ad spend.

The amount of credit seems to be dependent on an advertisers ad spend, so each business may get a different ad spend credit.  So far, I am seeing a range of advertiser credits from $300 up to $750.  

You will want to login to your Google Ads account (ads.Google.com) and should see a banner notification across the top of your account.  If not, hit the drop down under the tools tab (wrench icon) and click the promotions tab to see more details.

Any credits will automatically be added to your Google Ads account, so there’s nothing you need to do. Don’t contact Google regarding this or try to request a larger credit.

Below is a more detailed statement from Google Ads, which you can find here:  https://support.google.com/google-ads/answer/9803410?hl=en

“Updated on June 16th with additional information on the ad credit application to eligible Google Ads customers. By the end of this week, ad credits will be launched in Australia, China, Germany, India, Italy, New Zealand, Spain, Taiwan, and Ukraine, United Kingdom, United States. The ad credit automatically offsets future spend; no action needed. Check back here for further updates on which countries have launched.

We want to help small and medium-sized businesses (SMBs) stay in touch with their customers during this challenging time. That’s why we’re giving our SMB customers worldwide $340 million in ad credits, which can be used towards future ad spend, until the end of 2020 across our Google Ads platforms. This is part of a larger commitment from Google to support SMBs, health organizations and governments, and health workers on the frontline of this global pandemic.

This page provides additional information and will be periodically updated. As an additional resource to help you manage your business through uncertainty please visit the Google for Small Business site.”

 

If you have questions about this or need help, you can contact PayPerClickAuthority.com at 720-600-0515 or email me, Steve Pitt at [email protected]

COVID-19: Ad credits for Google Ads Small and Medium-sized Businesses

COVID-19: Ad credits for Google Ads Small and Medium-sized Businesses

Google Ads recently announced that they are launching a new program to try to help small and medium size businesses that advertise on Google Ads.  Below is a copy of their announcement and you can also read more about this here:

 

“We want to help alleviate some of the cost for small and medium-sized businesses (SMBs) to stay in touch with their customers during this challenging time. That’s why we’re giving our SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 across our Google Ads platforms. SMBs who have been active advertisers since the beginning of 2019 will see a credit notification appear in their Google Ads account in the coming months. This is part of a larger commitment from Google to support SMBs, health organizations and governments, and health workers on the frontline of this global pandemic.

This page provides additional information and will be periodically updated. As an additional resource to help you manage your business through uncertainty please visit the Google for Small Business site.”

Google Ads Is Phasing Out Broad Match Modifier

Google Ads Is Phasing Out Broad Match Modifier

On February 4th, 2021 Google publicly announced that they will soon be phasing out the broad match modifier option. This option enabled advertisers to target keywords with specific keywords that must be included in the user's search query.  The broad match modifier...

Google 2020 Core Update

Google 2020 Core Update

Google recently announced that they are releasing a core algorithm update to their search indexing system.  This is the third confirmed core update for 2020. Google went on to say “ several times a year, we make significant, broad changes to our search algorithms and...

Changes to Google My Business Insights Data

Changes to Google My Business Insights Data

Google recently announced changes to insight reporting within a user’s Google My Business listing. Now you will be able to access more key metrics within your Google My Business profile. Google indicates that users will be able to gauge interactions so you can see how...

Google Local Service Ads

Google Local Service Ads

Google Local ServicesGoogle’s local search ads continue to evolve, with more emphasis on “badges” designed to “earn customers trust”. These badges are designed to give users “more confidence to book your services” states Google. The two badges are “Google Guaranteed”...

Google Ads Limits Search Terms Report

Petition Over Google Ads Hiding Search Term Data Google recently notified advertisers on the Google Ads dashboard that it has updated the search terms report to only include search terms that were searched by a significant number of users. This basically means that...

Increase Site Speed Load Time

Increase Site Speed Load Time

How to Increase WordPress Site Speed Load Time Having a website that loads fast is important both from a user perspective and experience, as well as from Google's perspective. It can also help improve your SEO results. However, WordPress sites can sometimes load...

Google Ads Policy Updates

Google Ads Policy Updates

Google Updates Ad Policies  Google recently made several updates to their ad policies. Google continues to restrict certain businesses from advertising on Google Ads and also continues to be more stringent with certain types of businesses and headings.  It’s important...

Reach Us

Sed ut perspiciatis unde omnis iste natus voluptatem.

13005 Greenville Avenue,
California, TX 70240

+22 140 006 754

Leave A Message

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