Google Ads Is Phasing Out Broad Match Modifier

On February 4th, 2021 Google publicly announced that they will soon be phasing out the broad match modifier option. This option enabled advertisers to target keywords with specific keywords that must be included in the user’s search query.  The broad match...

Google 2020 Core Update

Google recently announced that they are releasing a core algorithm update to their search indexing system.  This is the third confirmed core update for 2020. Google went on to say “ several times a year, we make significant, broad changes to our search algorithms and...

Changes to Google My Business Insights Data

Google recently announced changes to insight reporting within a user’s Google My Business listing. Now you will be able to access more key metrics within your Google My Business profile. Google indicates that users will be able to gauge interactions so you can see how...

Google Local Service Ads

Google Local Services Google’s local search ads continue to evolve, with more emphasis on “badges” designed to “earn customers trust”. These badges are designed to give users “more confidence to book your services” states Google. The two badges are “Google Guaranteed”...