Bing Ads Retires Sidebar Ads

As of March 16th, 2018, Bing will no longer be serving text ads on the sidebar in the U.S.. Market.

Ads on the bottom of the page will increase from three ads to four ads.  This change applies to the Bing owned and operates sites only. There is no impact for syndication partners, including Yahoo and AOL.

Bing seems to be mirroring much of Google AdWords changes, although they are not as quick to act as Google has been.

We encourage advertisers who manage their Bing Ads on their own to continue to monitor the impact of these changes.