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Develop a Winning Strategy for Google Adwords Management
If you’re not using a Google AdWords management campaign, you’re probably falling behind your business competitors. More than 80% of businesses use Google Ads as part of their digital marketing strategy. That said, not every business runs Google Ads correctly. The key...
How to Choose a PPC Agency: The Complete Guide for Businesses
Would you like to use pay-per-click, better known as PPC, as part of your company's online marketing strategy? It can be a very effective form of digital advertising for many companies. You aren't going to be able to use pay-per-click on your own, though. You'll need...
How to Make the Most of Your Google Ads Campaign in 2023
According to predictions, there is a 98% chance that a global recession might strike in 2023. In times of slowed economic growth, marketing budgets are often the first to suffer. However, some companies are ramping up their marketing efforts. Survey results show...
PPC Marketing vs SEO Marketing: Which Is Better for You?
When it comes to content marketing, half of small businesses are unsure of SEO because they want to see immediate results. Organic search leads are the most valuable, but they're also difficult to gain especially if you don't have the education or experience to build...
White Label PPC Management: What It Is, How It Works, and Its Benefits
Are you a marketing agency? If so, you're probably aware of the power that PPC ads hold for businesses. Stats show that PPC ads can boost brand awareness by 80%, return an ROI of 200%, and yield better conversion rates than organic marketing. But, what if you don't...
What Are the Benefits of Paid Advertising?
According to some research, when you invest in paid advertising, you get a return of $2 for every $1 you invest. That means paid advertising brings back a 200% return on investment (ROI) rate. While this is a huge benefit of paid advertising, there are many more...
Google Ads Management: What Does It Take to Run a Successful Campaign in 2022?
Google receives about 3.5 billion searches each day. This amounts to about 1.2 trillion queries annually. As a marketer, you can't overestimate the value of the world's most popular search engine. Google Ads management is essential for those looking to get results...
How to Set Performance Metrics With Your PPC Management Agency
According to the non-profit Project Management Institute, the top 10% of all organizations use a greater variety of metrics, and measure performance more frequently, than lower-performing organizations. So, innovative, effective KPI choice is critical. It doesn't...
Small Business Digital Marketing: The Importance of PPC Advertising
When Americans are looking for a local business—whether for a bite to eat or to get a bike repaired—93% search online first. Even the smallest of businesses benefit from digital marketing. After all, digital marketing is a business's best chance to be seen by...
Smart Shopping campaigns changes
Smart Shopping campaigns are changing to Performance Max starting July 2022 Google Ads announced today that they are modifying Smart Shopping campaign as of July 2022 and will be changing them to performance max campaigns. Once this change is made, advertisers will no...
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