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Bipartisan Bill to Break Up Google’s Ad Business
A new bipartisan bill would force Google to break up its ad business A group of key US Senators recently introduced the Competition and Transparency in Digital Advertising Act. If passed, it would force a breakup of Google’s advertising business. If passed, the bill...
Top Four Facts about PPC Advertising You Need to Know
Digital marketing is a tool that no business can live without, given that most consumers spend hours on end online. If you wish to be successful, you need to take the time to at least understand the basics of this tool or find someone who can assist you with it. That...
Finding the Right Keywords for Your Paid Advertising (Part 2)
In the first part of this series, we discussed the steps you need to take to find the right keywords for your ad campaign. Now, let’s discuss more tips for using research software, refining and sorting through your keywords, as well as what to do with negative...
Finding the Right Keywords for Your Paid Advertising (Part 1)
Whether you’re promoting a product or a brand as a whole, you must know that the keywords on which you bid are the most important aspect of any paid advertising campaign. Who sees and who does not see your advertisement is determined by keywords. Read on as we...
Organic vs. Paid Search: The Efficacy Based on Search Results
Organic and sponsored search results are directly related to brand recognition and higher sales rates. On-page and off-page SEO, particularly organic backlinks, can significantly boost organic search results. Meanwhile, sponsored search results are determined by a...
Google Ads Updates to enforcement procedures for repeat violations
Google Ads Updates to enforcement procedures for repeat violations Google Ads recently announced that as of June 2022, they will be updating the enforcement of repeat violations. They will be adding nine additional policies to their strike-based system. The additional...
7 Strategies to Make Stunning Landing Pages That Convert
Designing effective landing pages is one of the most critical marketing strategies for promoting a business. Using a landing page, you can, for example, offer a free copy of your latest book in exchange for people's email addresses. While a large audience may...
3 Tips to Writing a Strong Ad Copy That Converts
Whether a person’s searching for a product to solve a problem, or looking for entertainment to forget about their work worries, what first catches their attention when it comes to online shopping is the ad copy/keyword. That’s why when you’re creating your Google Ads,...
4 Ways to Improve Your Small Business’s PPC Campaigns
By far, the most effective way to attract new customers is through a PPC advertising campaign. PPC ads are the most inexpensive way to market your products to new customers. In fact, PPC ads reap the highest conversion rates — that is, the percentage of users who...
Tips in Order to Succeed in PPC for Small Businesses
Pay-per-click is a kind of digital advertising and search engine marketing (SEM) that involves an advertiser spending when their ad is clicked on by a user. This, in turn. leads traffic to the website of the advertiser. Promoters then set the price they want to pay in...
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