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3 Tips to Writing a Strong Ad Copy That Converts
Whether a person’s searching for a product to solve a problem, or looking for entertainment to forget about their work worries, what first catches their attention when it comes to online shopping is the ad copy/keyword. That’s why when you’re creating your Google Ads,...
4 Ways to Improve Your Small Business’s PPC Campaigns
By far, the most effective way to attract new customers is through a PPC advertising campaign. PPC ads are the most inexpensive way to market your products to new customers. In fact, PPC ads reap the highest conversion rates — that is, the percentage of users who...
Tips in Order to Succeed in PPC for Small Businesses
Pay-per-click is a kind of digital advertising and search engine marketing (SEM) that involves an advertiser spending when their ad is clicked on by a user. This, in turn. leads traffic to the website of the advertiser. Promoters then set the price they want to pay in...
Google expanded text ads changes
As of June 30, 2022, Google Ads will no longer allow expanded text ads to be created. Additionally, any existing expanded text ads will no longer be allowed to be edited. Google Ads support went on to say: “existing expanded text ads will continue to serve alongside...
The Important Elements of an Effective Landing Page
The website's landing page would be the first thing that your web traffic would see after clicking a related link; that is why it needs to be efficient; otherwise, your target audience may leave after glancing at it. In such a case, you must know about the different...
Microsites vs. Websites? What Are the Differences?
There are a lot of different kinds of websites out there! A website can be anything from a blog to a site for online shopping. If you're writing about something very small—like a marketing campaign or an event—you don't really need a full website. A microsite usually...
Tips on How to Strengthen Your PPC Campaign Strategy (Part 2)
On top of growing your business’s organic traffic, pay-per-click (PPC) campaigns are some of the best ways to market your brand. In the first installation of this two-part series, we’ve discussed some strategies to boost your PPC campaign. Without further ado, here...
Tips on How to Strengthen Your PPC Campaign Strategy (Part 1)
When a business wants to increase its sales, a pay-per-click campaign is one of the top online strategies experts would recommend. It promises іnсrеdіblе returns оn уоur ѕаlеѕ, аnd whіlе it could be costly, it іѕ аlѕо a lot more effective. However, there are a few...
Google Analytics 4 Replaces Universal Analytics
Google recently announced it will be replacing Google Analytics as of July 1, 2023. https://support.google.com/analytics/answer/11583528?hl=en The bottom line is that if your website is currently using Google Analytics, or you plan on using Analytics in the future,...
Minority Owned Businesses Triple In Asheville, NC
Good news! Recent data from the North Carolina Business Council says within the last 20 years, the number of minority-owned businesses has nearly tripled in Asheville North Carolina. Angelica Driver from Asheville's Business and Inclusion Office said we're seeing more...
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