As marketers, we spend a lot of time developing our ads. But where do our visitors go when they finally click on those ads? The answer is a landing page. And the design of that landing page is key to their conversion.
Tips to Help Businesses Should Customize Landing Page Design
1 – Generate Targeted, Relevant Content
One of the biggest mistakes you can make is to use the same landing page for multiple different ad campaigns. And one of the biggest secrets behind effective landing pages is being able to generate extremely relevant content for targeting.
This is where keyword tracking comes in: keyword tracking allows companies to see exactly who is clicking on their ads, what those visitors are doing on their website, and if any of their prospects are growing into leads. This will help companies decide which landing page is the best fit for their audience specifically.
2 – Make Sure Your Landing Page Reflects Your Ad
Another common mistake is to use an ad to sell a product but then direct visitors to a landing page that isn’t relevant at all. If a visitor clicks on your ad expecting to buy something, and then they’re presented with a page that doesn’t offer them any way to do so, you’ve lost that value.
3 – Include a Call to Action
Your landing page is a great place to include a call to action. This ensures that those visitors who are interested in what you’re selling will not only land on your page in the first place, but they’ll also see a clear prompt to take a specific next step.
4 – Clean Design
Clean design isn’t just important for landing pages. But it’s notable here because a landing page is one of the only places your visitors will ever see your design. It’s a chance for you to make a first impression – so make it count.
5 – Make Sure Your Landing Page Fits Your Audience
Your landing page is a great place to let your personality shine. This is your chance to show your visitors your personality and to stand out from your competitors. But, like in the example above, it’s also a chance to show your visitors what they can do with your brand.
6 – Make Sure Your Landing Page Loads Quickly
Another common mistake is creating an awesome landing page but then loading it with tons of useless content. Slow loading times are one of the most common factors in people abandoning a website.
7 – Remove Distractions
If you choose to include other landing pages on your website, it’s important to make sure your landing page is unique. One way to do this is to remove distractions. This includes things like unhelpful sidebars, pop-ups, and other items that may distract your visitors from the main goal of your landing page.
Conclusion
Marketing is what gets you the clicks. Landing pages are what get you the conversions. That’s why content marketing has become a hot topic in the world of business. If a visitor clicks on your ad, it’s your job to entice them to click again. That’s where your landing page comes in.
It’s important for your landing page to be simple, relevant and to drive your visitors to take action. If it’s none of those, you’re going to need to rethink what you’re doing.
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