by Steve Pitt | May 2, 2022 | Blog, Google, PPC management
In the first part of this series, we discussed the steps you need to take to find the right keywords for your ad campaign. Now, let’s discuss more tips for using research software, refining and sorting through your keywords, as well as what to do with negative... by Steve Pitt | May 2, 2022 | Blog, PPC management
Whether you’re promoting a product or a brand as a whole, you must know that the keywords on which you bid are the most important aspect of any paid advertising campaign. Who sees and who does not see your advertisement is determined by keywords. Read on as we... by Steve Pitt | May 2, 2022 | Blog, Google Ads, PPC management
Organic and sponsored search results are directly related to brand recognition and higher sales rates. On-page and off-page SEO, particularly organic backlinks, can significantly boost organic search results. Meanwhile, sponsored search results are determined by a... by Steve Pitt | Apr 26, 2022 | Blog, Google Ads
Google Ads Updates to enforcement procedures for repeat violations Google Ads recently announced that as of June 2022, they will be updating the enforcement of repeat violations. They will be adding nine additional policies to their strike-based system. The additional... by Steve Pitt | Apr 18, 2022 | Blog, Website
Designing effective landing pages is one of the most critical marketing strategies for promoting a business. Using a landing page, you can, for example, offer a free copy of your latest book in exchange for people’s email addresses. While a large audience may... by Steve Pitt | Apr 18, 2022 | Blog, Google Ads
Whether a person’s searching for a product to solve a problem, or looking for entertainment to forget about their work worries, what first catches their attention when it comes to online shopping is the ad copy/keyword. That’s why when you’re creating your Google Ads,...
