by Steve Pitt | Apr 18, 2022 | Blog, Google Ads
Whether a person’s searching for a product to solve a problem, or looking for entertainment to forget about their work worries, what first catches their attention when it comes to online shopping is the ad copy/keyword. That’s why when you’re creating your Google Ads,...
by Steve Pitt | Apr 18, 2022 | Blog, Google Ads, PPC management
By far, the most effective way to attract new customers is through a PPC advertising campaign. PPC ads are the most inexpensive way to market your products to new customers. In fact, PPC ads reap the highest conversion rates — that is, the percentage of users who...
by Steve Pitt | Apr 18, 2022 | Blog, Google Ads, PPC management
Pay-per-click is a kind of digital advertising and search engine marketing (SEM) that involves an advertiser spending when their ad is clicked on by a user. This, in turn. leads traffic to the website of the advertiser. Promoters then set the price they want to pay in...
by Steve Pitt | Apr 13, 2022 | Google Ads
As of June 30, 2022, Google Ads will no longer allow expanded text ads to be created. Additionally, any existing expanded text ads will no longer be allowed to be edited. Google Ads support went on to say: “existing expanded text ads will continue to serve alongside...
by Steve Pitt | Apr 11, 2022 | Blog, Google Ads
On top of growing your business’s organic traffic, pay-per-click (PPC) campaigns are some of the best ways to market your brand. In the first installation of this two-part series, we’ve discussed some strategies to boost your PPC campaign. Without further ado, here...
by Steve Pitt | Apr 11, 2022 | Blog, Google Ads
When a business wants to increase its sales, a pay-per-click campaign is one of the top online strategies experts would recommend. It promises іnсrеdіblе returns оn уоur ѕаlеѕ, аnd whіlе it could be costly, it іѕ аlѕо a lot more effective. However, there are a few...
