4 Ways to Improve Your Small Business’s PPC Campaigns
By far, the most effective way to attract new customers is through a PPC advertising campaign. PPC ads are the most inexpensive way to market your products to new customers. In fact, PPC ads reap the highest conversion rates — that is, the percentage of users who...
Tips in Order to Succeed in PPC for Small Businesses
Pay-per-click is a kind of digital advertising and search engine marketing (SEM) that involves an advertiser spending when their ad is clicked on by a user. This, in turn. leads traffic to the website of the advertiser. Promoters then set the price they want to pay in...
Google expanded text ads changes
As of June 30, 2022, Google Ads will no longer allow expanded text ads to be created. Additionally, any existing expanded text ads will no longer be allowed to be edited. Google Ads support went on to say: “existing expanded text ads will continue to serve alongside...
Tips on How to Strengthen Your PPC Campaign Strategy (Part 2)
On top of growing your business’s organic traffic, pay-per-click (PPC) campaigns are some of the best ways to market your brand. In the first installation of this two-part series, we’ve discussed some strategies to boost your PPC campaign. Without further ado, here...