by Steve Pitt | Aug 5, 2018 | Google AdWords, PPC management, PPC management pricing
PPC Management Pricing: Are You Paying Too Much? A lot of people assume that if you’re paying a lot of money for a product or service, it’s going to be superior than low-cost options. However, that isn’t necessarily true. In this guide,...
by Steve Pitt | Jul 28, 2018 | Google Ads, Google AdWords, PPC management
How to Combat Click Fraud in Your PPC Campaigns Every time somebody comes up with a good idea, somebody else figures out how to exploit it. Learn how to combat click fraud in your PPC campaigns here so that you don’t become the victim. In 2017, a report...
by Steve Pitt | Jul 23, 2018 | Google Ads, Google AdWords
What Click-Through Rate Should You Strive For? What Click-Through Rate Should You Strive For? Click-through rate, or CTR, is an estimation of the number of people who click on an ad versus the total number of people (impressions) the ad reaches. Check out our article...
by Steve Pitt | Jul 6, 2018 | Google Ads, Google AdWords
Google AdWords is becoming Google Ads Google’s Sridhar Ramaswamy recently announced that Google AdWords will change it’s name to Google Ads. Ramswamy, Senior Vice President, Ads & Commerce at Google, went on to say “That’s why today we are...
by Steve Pitt | Jun 15, 2018 | Google AdWords
Pay-per-click advertising, better known as PPC, is a major player in online advertising. This search engine marketing tool makes it easy for users to find your website, product, or services online. While there are many different platforms for PPC creation, launch, and...
by Steve Pitt | Jun 1, 2018 | Google AdWords
When you’re operating on a constrictive budget, investing in new advertising initiatives is intimidating. But, the competitiveness of the marketing world demands businesses keep a continual strategy to sustain some form of growth. PPC is a smart way to do this....
