White Label PPC Management: What It Is, How It Works, and Its Benefits
Are you a marketing agency? If so, you’re probably aware of the power that PPC ads hold for businesses. Stats show that PPC ads can boost brand awareness by 80%, return an ROI of 200%, and yield better conversion rates than organic marketing. But, what if you...
Top Four Facts about PPC Advertising You Need to Know
Digital marketing is a tool that no business can live without, given that most consumers spend hours on end online. If you wish to be successful, you need to take the time to at least understand the basics of this tool or find someone who can assist you with it. That...
Finding the Right Keywords for Your Paid Advertising (Part 2)
In the first part of this series, we discussed the steps you need to take to find the right keywords for your ad campaign. Now, let’s discuss more tips for using research software, refining and sorting through your keywords, as well as what to do with negative...
Finding the Right Keywords for Your Paid Advertising (Part 1)
Whether you’re promoting a product or a brand as a whole, you must know that the keywords on which you bid are the most important aspect of any paid advertising campaign. Who sees and who does not see your advertisement is determined by keywords. Read on as we...