by Steve Pitt | Apr 3, 2023 | PPC management
Would you like to use pay-per-click, better known as PPC, as part of your company’s online marketing strategy? It can be a very effective form of digital advertising for many companies. You aren’t going to be able to use pay-per-click on your own, though.... 
by Steve Pitt | Oct 19, 2022 | PPC management
Are you a marketing agency? If so, you’re probably aware of the power that PPC ads hold for businesses. Stats show that PPC ads can boost brand awareness by 80%, return an ROI of 200%, and yield better conversion rates than organic marketing. But, what if you... by Steve Pitt | May 2, 2022 | Blog, Google, Google Ads, PPC management
Digital marketing is a tool that no business can live without, given that most consumers spend hours on end online. If you wish to be successful, you need to take the time to at least understand the basics of this tool or find someone who can assist you with it. That... by Steve Pitt | May 2, 2022 | Blog, Google, PPC management
In the first part of this series, we discussed the steps you need to take to find the right keywords for your ad campaign. Now, let’s discuss more tips for using research software, refining and sorting through your keywords, as well as what to do with negative... by Steve Pitt | May 2, 2022 | Blog, PPC management
Whether you’re promoting a product or a brand as a whole, you must know that the keywords on which you bid are the most important aspect of any paid advertising campaign. Who sees and who does not see your advertisement is determined by keywords. Read on as we... by Steve Pitt | May 2, 2022 | Blog, Google Ads, PPC management
Organic and sponsored search results are directly related to brand recognition and higher sales rates. On-page and off-page SEO, particularly organic backlinks, can significantly boost organic search results. Meanwhile, sponsored search results are determined by a...
