by Marketing Department | Sep 15, 2019 | PPC management
Did you know that the Pay-Per-Click (PPC) industry has a steady growth? After all, about 7 million PPC advertisers invested around $10.1 billion in 2017. They’re that important to your success. If you’re working with a PPC agency, you need to make sure...
by Marketing Department | Sep 8, 2019 | PPC management
The Google Hummingbird update changed Google forever, as did the Hummingbird iterations that followed it. Instead of using SEO (Search Engine Optimization) factors, Google started to use big data to rank up websites. It used data that it gathered from people using its...
by Marketing Department | Jul 29, 2019 | PPC management
A PPC ad can boost brand awareness by 80%. Since brand awareness makes conversions easier, it’s important to understand how to use these PPC bids for your business. To get the most out of pay-per-click ads, you need to understand the PPC bid management process....
by Marketing Department | Jul 22, 2019 | PPC management
According to the Digital Marketing Institute, only 12% of your keywords are responsible for all of your ad conversions. Failing to understand that is what leads most PPC campaigns to fail. Sure, you might think that creating a solid keyword list, writing great ad...
by Marketing Department | Jul 22, 2019 | PPC management
40% of brands say that their PPC (pay-per-click) advertising budget is lower than it probably should be. When you’re creating a PPC campaign, one of the most important aspects is how much you’re going to budget per day or month for your ads. And, if you’re just...
by Marketing Department | Jul 2, 2019 | PPC management
The last five years were huge in the world of PPC marketing. Marketers used paid ads tools, enhancements, targeting options and new campaign features. Most of these changes are in response to changing consumer behavior. The current business environment is...
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