Affordable PPC Management Information

Affordable PPC Management Pay-Per-Click (PPC) management has been in existence for 25 years and is an evolving art that is growing incessantly. Many people have heard of and have some knowledge of PPC management but do not have a lot of information on the topic, nor...

Google Ads Is Phasing Out Broad Match Modifier

On February 4th, 2021 Google publicly announced that they will soon be phasing out the broad match modifier option. This option enabled advertisers to target keywords with specific keywords that must be included in the user’s search query.  The broad match...

Google 2020 Core Update

Google recently announced that they are releasing a core algorithm update to their search indexing system.  This is the third confirmed core update for 2020. Google went on to say “ several times a year, we make significant, broad changes to our search algorithms and...