by Marketing Department | Feb 12, 2020 | PPC management
PPC offers immediate benefits to your business.
You can boost online traffic and get leads faster with PPC campaigns.
In order to succeed in your PPC strategy, you have to use PPC tools. You have to use the best PPC tools that will optimize your strategy and bring in more profit.
You have to find PPC tools that can create and breakdown your campaigns. You want tools that can monitor your data over periods of time.
Based on your budget, you want the tools that don’t limit your campaigns. On the contrary, you want tools that will give your campaigns more freedom.
Here is a guide on of the best pay per click tools for your campaign.
1. WordStream PPC Advisor
WordStream PPC Advisor offers small businesses an affordable way to make the most of their PPC campaigns. Businesses don’t have to worry about hiring experts.
Another benefit of WordStream PPC Advisor is that you can use the 20 minute work week tool to analyze your campaigns and see how you can make improvements.
You can also create campaigns and make adjustments based on positive or negative keywords.
WordStream PPC Advisor is priced at $264/month for 12 months or $299/month for a 3-month plan. They also offer businesses an affordable plan to make the most of their PPC campaigns.
You can find more information on the diverse PPC services we offer to businesses.
2. Google Ad Editor
Google Ad Editor makes creating ads simple. You can import files from a dashboard and get insight into advanced reporting.
You can also create and assign a bidding strategy to campaigns for maximum effectiveness.
Different from WordStream PPC Advisor, Google Ad Editor doesn’t give you automation choices. You have to be savvier with your controls. Manual monitoring and changes are required more of you.
3. Adespresso
Adespresso is perfect for Google, Facebook, and Instagram ads.
You can create ads and manage them on these platforms. You also get in-depth reporting based on a date range or demographics.
What makes Adespresso different from other PPC tools is that you can create a campaign in minutes instead of hours. You can enjoy this luxury and create multiple campaigns in less time.
Adespresso is the one-stop PPC tool to control all your campaigns. It’s why it’s so effective for businesses with multiple campaigns.
4. SEMrush
If you are just starting PPC campaigns, SEMrush is the perfect place to start. You will find a simple keyword search as something useful when you create a campaign.
As you get more used to SEMrush, you can use the site to find more tools to grow your website.
The reporting mechanism is one of the best features of SEMrush. It gives you insight on keywords to complete analysis on the websites you are competing with. You can see how your competitor’s websites are performing.
5. Opteo
Opteo is an advanced diagnostic tool. You’ll also find that Opteo can measure your performance.
Opteo also offers advanced metrics that other tools don’t use. For instance, you can find how a single keyword is performing in your campaign or you can see how an entire campaign is performing.
You can see how Adword campaigns are performing and make adjustments. You can also create timelines to see how your campaigns perform over specific periods.
6. Spyfu
Spyfu is just as the name implies, a spy tool that provides insight on competitor websites. It provides the most profitable keywords that you should be using.
You can search for a domain name and see everything about it. For instance, put in a domain name at Spyfu and you can see where it shows up on Google. The information it shows is from the last 13 years.
Another benefit of Spyfu is that its tracking tools are relevant. In other words, they find measurable metrics that Google finds valuable.
7. Bing Ads Editor
Bing Ads Editor is similar to other PPC tools. It gives you the option to research keywords, figure out how much to spend on bids, and track your performance.
Bing Ads Editor may not offer automation tools, but it does give you the opportunity to have more control over campaigns.
Bonus Tools:
Here are some additional tools beyond 7 that can also help you with your PPC campaigns.
These tools are additional resources that can help you figure out what is best for your business and the campaigns you are running.
Acquisio Tour
This WordStream tool is helpful because it gives you a percentage score based on keyword optimization and other factors.
Acquisio Tour also gives you insight into how campaigns perform every month.
Optmyzr
Optmyzr offers a lot of automated features and advanced tools for managing multiple campaigns. You can manage multiple campaigns on different platforms.
You are able to create campaigns that pull information from spreadsheets or integrated platforms.
You are also able to automate scripts and reports. If you decide to purchase a membership, Optmyzer gives you biannual product training sessions.
Adalysis
Finally, Adalysis is a tool that gives you raw metrics beyond typical information.
Adalysis is especially helpful when it comes to A/B testing. It gives you information on how much you’re spending when it comes to click-through rates and other metrics.
You can also set up an alert system to see how your campaigns are performing as they are happening.
Why Do PPC Tools Matter?
PPC tools are invaluable because they can make creating a campaign easier. They make analyzing your campaign easier. They help you understand what you need to do to create a profitable campaign.
While you may be unsure of what tools to use, you can always do free trial runs on some of these programs. You can figure out what will work best for your business.
For more information on PPC campaigns and strategies, you can visit our blog and read about how to find affordable PPC services.
by Marketing Department | Feb 2, 2020 | PPC management
In today’s corporate world, companies are constantly looking and striving for new ways to get ahead of their competition.
One such way to get ahead (or stay on track with your industry’s leaders) is through pay per click campaigns. They’re vitally important to your marketing plan’s success.
If you’re not entirely sure how to carry that out, but recognize its importance, then have no fear! PPC services exist for that very reason.
However, with little knowledge of the PPC world, it can be hard to know which affordable PPC services to team up with.
Here are the qualities that you should look for in a PPC service for your brand.
The Qualities to Look for in a PPC Service
For those of you out there reading this that aren’t entirely familiar with PPC and how it works, you may feel strapped.
You realize how vital it is to invest in a PPC service, but aren’t sure how to separate a high-quality PPC from a bad one.
Here are several things to keep an eye out for. If the PPC service you’re looking at meets these guidelines, then they can be trusted!
1. Google AdWords Certification
The whole idea of a PPC campaign surrounds Google AdWords. IF the PPC service truly knows how to run your campaigns, they’ll be Google Adwords certified.
What does that mean? It means they’ve passed the Google AdWords program. This is a test of several hundred questions that cover topics such as PPC strategies, advertising displays, etc.
If the PPC service you’re looking at requires all of their workers to be Google AdWords certified, it means they’re dedicated to being as knowledgeable as possible.
2. Honest and Upfront
Just because you’re putting your PPC initiatives and campaigns in the PPC agency’s hands doesn’t mean you don’t deserve to know the “why” behind their methods.
The service that runs your PPC campaigns should always keep you in the loop of what they’re doing.
The best way to do that is to find a service that will give you control of your account with them. They’ll show you the results of certain campaigns and list out ideas for how to improve the numbers.
3. Success Stories
Every PPC worth a you-know-what has a proven track record of success stories with previous (and current) clients.
More importantly, they need to be able to describe to you how a success they’ve had with a previous client can be implemented into your PPC ventures.
Don’t worry too much about digging for this. If they have stories of success then they’ll be happy to share them. If not, they can’t be trusted.
Current Pay-Per-Click Trends for 2020
Now that you know a few qualities to look out for in the PPC service you join forces with, it’s time to look at some current PPC trends online.
Here are a few trends that your future PPC agency can help you create killer pay-per-click campaigns around!
1. Amazon Ads
When someone says or types “pay-per-click”, 99.9-percent of people will immediately think of either Google Ads or Facebook.
While both of those outlets have a huge reputation for success, and you’ll definitely want to focus on them, you always want ways to think outside the box.
The highest advertising platform, behind the two that were previously mentioned, is the shopping behemoth: Amazon.
Make sure you find a PPC company that’s ready and willing to push PPC campaigns in front of the ready-to-purchase Amazon online shoppers. Your conversion rates may skyrocket as a result!
2. Conversion Rate Optimization
The PPC world is often too focused on generating new leads and getting them to the point of purchase.
Truth is… if you have customers that you’ve acquired via the PPC campaigns, shouldn’t you do your utmost to retain them? Absolutely you should, that’s why conversion rate optimization (CRO) is a must!
Make sure the PPC company that you’re using understands how important that is for your company. Let it be known from the very start that you want to prioritize CRO.
While all of your competitors are solely working on bringing as many people to their site, your company is scaling that back just a tad to focus on repeated business. If you treat them like royalty, they’ll purchase your products again and again.
3. Artificial Intelligence
The machines, devices, and software that you use are getting smarter and smarter every day. Why not use that to your PPC campaign’s advantage?
Machine learning will help you see all of the outlets that will generate the most traffic to your ads.
Not to mention that AI can use your previous campaigns as an indicator of how successfully your current campaigns will convert. All in all, this will lead to a more streamlined PPC process for your company.
Find a PPC agency that’s using artificial intelligence (at least to some degree) in its pay-per-click initiatives. Integrate it into your marketing tactics before your competitors do.
Find Affordable PPC Services That fit Your Needs
Your hunt for finding affordable PPC services has officially ended today! Now that you’ve seen the benefits of using a pay-per-click agency, it’s time to find the one that fits your company best.
Be sure to read this article on how to create a PPC plan for your company. There you’ll find helpful steps to getting things started.
For more inquiries, feel free to schedule a free consultation on our contact page and we’ll be happy to discuss with you further!
by Marketing Department | Jan 20, 2020 | PPC management
When compared with organic advertising, traffic brought through pay-per-click (PPC) advertising brings in 50% more conversions. Also, brand awareness is increased by up to 80% when you use paid Google ads.
Have we convinced you about the effectiveness of PPC advertising? Want to learn more about it?
Then here are 8 steps to create a PPC plan that works for you.
1. Define Your Goals
Before you set out to do anything, you need to first know exactly what you want to achieve.
For example, is the point of your PPC campaign to increase brand awareness? Or is it getting more localized traffic? Or perhaps you want to drive more sales?
Your end goal will set the tone for how the rest of your PPC advertising plan will go.
2. Set a Budget
The next thing you’ll need to do for your PPC plan is to set a budget. One of the main strengths of PPC advertising is you won’t ever go outside of the budget you set.
For instance, let’s say you have a budget of $1,000 per month. When the campaign reaches the number of clicks that cost you $1,000, it’ll automatically turn off.
Because of this, you won’t have to worry about going over your marketing spend. You’ll be able to set clearer targets and better calculate ROIs.
You can then adjust this budget as your business grows.
3. Determine Which Devices You Want to Target
As with all other marketing campaigns, you need to determine how you want to target your audience. In this case, you’ll want to think about the devices people use.
Your main choices include desktop computers, tablets, and mobile phones. You can choose to target one, two, or all. Usually, you can work with a professional to determine which ones are best for your purposes.
4. Use Location Targeting If Needed
You can further refine your PPC plan by using geo-targeting. For some businesses, casting a wide net for marketing is effective. But for others, it may be a waste of marketing spend.
For example, if you’re a local barber, a marketing campaign that reaches the entire country would be pretty excessive for your budget. But if you utilize geo-targeting, you can serve your PPC ads to just local areas.
By using geo-targeting, you’ll not only reduce your marketing spend, but you’ll also get a better return for your money.
5. Do Keyword Research
If your company’s done any sort of search engine optimization (SEO) already, then you’ll know that keywords are extremely important when it comes to your search engine ranking.
If you don’t know what it is, then, in a nutshell, SEO is sprinkling your website copy with terms that your target audience searches often.
With PPC ads, finding these keywords is important too. You can center your ads around these often-searched keywords so when a potential customer inputs it in Google, your ad will pop up first.
To do keyword research, there are plenty of free online tools that enable you to see what some high volume keywords are in your industry.
Do note that since you have to pay for these ads, the higher ranking a keyword is, the more you usually have to pay for it.
6. Turn on Your Ads
Once you’ve got all your research out of the way, it’s time to turn on your ads.
Most companies purchase PPC ads on Google, considering it’s the most widely used search engine in the world. It’s pretty simple to use; just input key information, like what you want to achieve, where you want to advertise (global vs local), and what message you want to convey.
Set your budget limit, and then you can pretty much push your PPC ads to be live.
7. Track Your Results
The most important thing about any marketing campaign is tracking the results. By using analytics tools, you can tell how well your PPC ads are doing.
If you see that your ads aren’t doing as well as they should, you always have the freedom to alter your ads. Considering the results are instantaneous, it’s always worth keeping an eye on your PPC ad performance. That way, you can tweak as needed.
8. Keep Testing
Complacency is your biggest enemy. Even if an ad campaign seems to be doing well, it can always do better!
Considering you only get charged per click, there’s no harm in trying out different ad copy to see if one keyword or text does better than the other. By constantly testing different variations of your ads, you can find out which don’t perform as well and trash them.
Think of it as a battle of ads. When you can keep testing, this means you’ll be all the closer to the optimal ad that’ll give you the best results possible.
Create a PPC Plan That Works for Your Company
After reading this article, you should know how to create a PPC plan that’s best for your business.
However, the best way to go about this isn’t by doing it alone. Instead, you should utilize the services of a professional PPC agency.
Together, you can formulate a plan based on what you’ve come up from the list. The experts can then put together a campaign that’s tailored to your needs in the best ways possible.
Not only that, but they can constantly track your campaign to ensure it’s doing well. If not, they can identify problem areas and it as well. Your marketing dollars are in good hands when you have a professional PPC agency help you with your ads.
Need help from PPC professionals? Then get in touch with us today. We’ll give you a free consultation!
by Marketing Department | Dec 24, 2019 | PPC management
SEO and PPC seem to be in a never-ending way, but you cannot overlook pay-per-click advertising because the benefits are undeniable. PPC has enough potential to deliver targeted traffic and generate more sales. The question is, should you do it in-house or outsource to a PPC management company?
For a PPC campaign to succeed, you need dedication and the ability to analyze data as an ongoing strategy. You may not know this, but there is a wide array of PPC marketing strategies that go from Geo-Targeting to Ad Scheduling, Dynamic Search Ads, Remarketing, among others. This makes the whole process quite tricky and challenging, making it essential to hire a PPC management company.
In this post, we’ll be looking at eight compelling reasons why you need to hire a dedicated PPC management company and the benefits you’ll reap from it. You’ll learn that you can avoid overspending mistakes, which means maximizing your returns from the ads. Besides, this frees up your time to do what you are best at, which is managing the business.
1. PPC Requires Skills, Experience, and Expertise
If you attempt PPC on your own, then you’ll soon discover that it requires a great deal of knowledge, a certain set of skills, and expertise. It may take a few years to garner the kind of experience necessary to handle the enterprise really well and drive it to success.
When you hire a PPC management company, however, you not only gain access to qualified professionals, but you get a comprehensive strategy that will utilize the latest technology. Professional experts will adjust keywords accordingly and monitor the campaign until you rank at the top.
2. Keyword Research Is Complicated
Keyword research plays an integral part in PPC ad campaigns, and experts spend so much time on it, initially and through the process. The problem with picking the wrong keywords is that you can exhaust your budget before you get any positive results. There may be free keyword tools on the internet, but a PPC company invests in better tools that offer a competitive advantage, which you lack on your own.
3. Tracking Is Just As Complicated
Tracking is one of the most significant aspects of a successful PPC program. You not only need to track sales, but you must track where they’re coming from as well. A well-executed analysis is supposed to show which keywords and placements bring in the most conversions.
The process involves tagging, which makes it possible to see which campaigns are doing well. Installing tracking codes requires coding knowledge, and if you have to learn all these things, then you better outsource your campaigns to experts who already know them.
4. The Costs Will Be Lower
The costs of hiring an in-house staff member to manage the PPC campaign far exceeds any costs you would incur outsourcing the task. Inhouse employees, come with a set salary and other employee benefits. Beyond that, you’ll need to consider the initial setup costs, investing in the right tools, and other overhead expenses.
Most of these costs are eliminated when you hire a PPC management company. You still have to pay a given amount for the expertise, but that will be just about it. They can work for you on an hourly basis, so payment doesn’t have to be a set salary.
5. It’ll Save You Time
Time is money, and any minute wasted is a blow to your business. You need to understand that setting up a PPC campaign is not an easy task.
Managing it to success will undoubtedly take some time because the process needs to go from keyword research to advert writing, monitoring, and updating whenever necessary. Executing all these tasks effectively and efficiently will take a substantial amount of time.
Besides that, PPC ads need tracking to identify profitable locations, and the ad extensions are working successfully. When you hire a PPC management company, you can spend all this time doing other important things for your business and be sure that experts are handling your ad campaign.
6. Gain Agile and Accurate Results
Given that you are on a set budget, your ad campaign simply has no room for mistakes. An inexperienced in-house team can cost you a lot of money if they keep making mistakes.
A professional adword management team, however, has experience in dealing with multiple campaigns. They are not only reliable but agile with technological knowledge and access to all the necessary resources. It’s easier for them to handle complex campaigns within the given deadlines.
7. They Know All About Campaign Settings
Setting up a PPC is no easy feat and requires a high level of professionalism. For your business to get optimum exposure, several things must be set up. For instance, do you want to target a specific geographical location?
Would it be feasible to target the local, national, or global market? Do you need to have different ad groups?
You must also consider whether you want to associate with a partner network and whether it would be better to filter out similar sites. It would help if you had a professional with a clear understanding of all these things for your campaign to be a success.
8. Budget Management Requires Commitment.
It’s quite easy to surpass your budget if you make mistakes. Keyword bid amounts tend to vary, and you can spend weeks trying to manage your allocated budget. Unwanted clicks can also cause the budget to skyrocket and you need the expertise to check for click fraud and web robot activity.
Pulling It Together With a PPC Management Company!
There are many more reasons why hiring a PPC management company beats doing it in-house. They have a deeper understanding of clock fraud, keep up with the latest trends and changes, and work full time to ensure your goals are met.
What better reason do you need? If you want your PPC campaign to rake in significant returns, give us a call. We’re a professional PPC management firm that will help your business soar to new heights.
by Marketing Department | Oct 20, 2019 | PPC management
You want to help people.
And, you want to make more money, right?
You’ve spent months trying to rank well in organic search for the right keywords. And, let’s be honest – it’s not an easy task. You keep pouring in more time but you aren’t seeing results.
Whether you’re a one-person show or have a team of skilled marketers, driving traffic is hard.
But, developing a pay per click marketing strategy can help ease your pain. You’ll be able to start seeing traffic, solving their problems, and making more money.
Keep reading to learn more about PPC marketing and why you need to start investing, today.
What Is Pay Per Click (PPC) Advertising?
Pay per click advertisements appear at the top and bottom of a search engine results page (SERP). They may also appear in the sidebar. They’re designated with the word “ad” next to them.
Businesses that run ad campaigns place a maximum bid for specific search queries. Then, when someone clicks on the ad, that company pays a small fee. That fee is less than their maximum bid.
So, every time someone clicks on your ad, you pay the search engine for driving traffic to your website. When PPC marketing is done correctly, the fee you pay is insignificant. You should make more money per click than what you’re paying.
Why Does Your Marketing Strategy Need Pay Per Click Ads?
When your business is brand new, ranking in organic search results is next to impossible. But, that doesn’t mean you have to wait around. PPC advertising starts working immediately.
Whether your business is new or not, PPC ads can increase brand awareness by 80%. And, 65% of consumers that are ready to buy something click on paid ads within search engine results.
Many businesses wish they had more room in their budget for PPC advertising. So, if you’re not taking advantage of PPC ads, your closest competitors are. That’s something you can’t afford to miss out on.
The immediate potential and high return on investment (ROI) rate make pay per click advertising a smart choice for businesses of all sizes.
Five Steps to Developing a Pay Per Click Marketing Strategy
Next, let’s discuss five key steps that can help you establish an effective pay per click marketing strategy.
1. Define Your Target Market
Everything you do from now on won’t matter unless you understand who you’re selling to. Knowing how your target market behaves matters more than the actual words you write for your ads.
Once you know how to help them solve their problems, you can finetune your messaging to speak to them. If you do it right, they’ll wonder how you’re able to read their minds.
2. Create High-Converting Landing Pages
Getting someone to click on your ad is half the battle.
Making sure they like what they see is the other half of it. Distraction-free landing pages have one goal: to convert visitors into customers.
Smart marketers create multiple landing pages depending on the buyer persona they’re targeting. So, you may have three or more landing pages that speak to different segments of your audience.
3. Keyword Research
Keyword research isn’t solely for SEO purposes. Bidding on the right keywords will make or break your cost per click marketing strategy.
For each PPC campaign, you need to develop a list of keywords to target. But, it isn’t a random list. That’s where keyword research comes into play.
The best PPC keyword lists are:
- Relevant
- A healthy mixture of long-tail, body, and head keywords
- High in search volume
- Exhaustive
- Not overly competitive
- A combination of commercial and informational intent
Make sure your keyword list is easily accessible by everyone on your team. They can refer to it when managing and monitoring your ad campaigns.
4. Write Click-Worthy Advertisements
The last thing you want to do is waste ad spend. So, writing killer advertisement copy is a vital step in the process. Since you already know how your audience behaves, you can use that to speak to them.
You don’t have much time to catch their eye in search engine results. Quickly grabbing their attention isn’t always easy. The internet is full of distractions.
But, you can analyze and tweak your advertisements as your campaign progresses forward. If something isn’t working, change it and analyze again.
5. Nurture Visitors at Every Step of the Buyer’s Cycle
Searchers with commercial intent are easier to turn into paying customers. But, that doesn’t mean you should ignore everyone else. You may decide to bid less on informational intent keywords.
But, don’t ignore them.
Nurturing your audience over time means they’re more likely to buy something from you. They are starting to trust you and see you as a source of high-quality information.
How to Manage Pay Per Click Campaigns
PPC ads aren’t “set it and forget it.”
Managing them is as important (if not more) than developing your PPC marketing strategy. This step is the difference in companies who’re successful with paid ads and those that aren’t.
Successful PPC management means:
- Adding new keywords
- Removing ineffective keywords
- Utilizing negative keywords when necessary
- Splitting ad groups
- Monitoring your analytics
- Looking back at expensive keywords
- Making tweaks to landing pages and ad copy
PPC Management, The Easy Way
It’s no secret: Pay per click management isn’t easy. But, we’re here to lift the weight off your shoulders. Our team is built on a foundation of reliability, experience, and client trust.
The best part? You don’t have to sell your left arm. Our services are cost-effective and results-driven. Our PPC professionals are here to help build your pay per click marketing strategy.
Schedule your free consultation to get started today!
by Marketing Department | Oct 20, 2019 | PPC management
Are you about to launch a PPC campaign?
Of course, you’ll need the aid of a PPC professional. They know the business and they have both the right tools and experience to get it done right. But, how do you know you’re hiring the right agency or expert?
We’ve got a few tips to help you decide. Read on below to learn 10 crucial questions you should before hiring a PPC expert:
1. Do You Have Certified Customer Reviews?
Not sure if you’re dealing with experienced PPC specialists? Ask them about customer reviews and they should point you out to a page of testimonials. If they don’t hide any reviews, both good or bad, they should direct you to reviews on their Google My Business page or social media pages.
PPC agencies that don’t showcase reviews often have something to hide. They either are genuinely new or they might run a shady business not worth investing.
2. Do You Offer an After-Care Program?
PPC campaigns can run for a few weeks to a few months. It all depends on how much you’re willing to spend on an agency and your current ad goals. But, what happens when it’s all said and done?
Ask if the PPC company offers some sort of support even when the job’s over. You might run into a snag with the campaign they initiated and they’re the best ones to call for help.
3. Do We See Every Penny Spent?
One of the best things about paid ads like Google Ads is that you get to see where every penny went. Google Ads lets you see which ads cost you the most, where your remaining funds went, and how each ad performs.
Your PPC interview questions should cover whether you gain access to this expenditure account or if you simply pay the agency a flat rate and they do all the accounting behind closed doors.
4. Is There a Minimum Monthly Ad Spend?
Keep in mind some agencies demand a minimum ad spend. This means you can’t go below that monthly budget for your PPC campaign. This monthly ad spend limit is separate from the charges for hiring the PPC professional.
If there is a minimum ad budget, make sure you know how much they demand. Their minimum may be over your current marketing budget. You should also ask why they demand that amount as a minimum and how it affects your business, your niche, and your chances of success.
5. What Tools Do You Use?
Satisfied so far with their answers and you plan to keep going? We’re not done yet!
There are a few additional questions pay per click experts need to address. One of the most important details they should divulge is the list of tools they use.
Which tools do they use to research and discover keywords? How do they run analytics and which tools do they use to A/B split test different PPC strategies? Sometimes, the quality of the tools used can determine whether you find returns and see a boost in conversions from a PPC campaign.
6. What’s the Structure of Your Management Fees?
Don’t forget to ask how they charge you for their professional fees. Some might charge you a flat monthly fee on top of the minimum ad spend while others will charge you by the hour. A few freelancers might charge you per PPC campaign, asking you to pay in bulk.
Understanding how they charge you for their PPC management can curb your budget. You might not have a large sum of cash now to pay a flat monthly fee, but you could hire them hourly. Keep this in mind if you’re tight on finances.
7. Are There Full Reports?
The biggest advantage of a PPC campaign is that you get to see every little detail about every action performed. If you run an audit to determine the type of ads your visitors engage with the most, you should see every detail. This includes data like what time people clicked on ads and the age demographics of people who clicked an ad and went on to buy something on your site.
Make sure the PPC agency provides these details in their reports! Some might give generalized reports on a weekly or monthly basis.
If you can, get as much data from the agency. The information might prove useful in the future, long after you worked with the PPC management experts.
8. Which KPI’s Do You Prioritize?
No PPC is the same and no Key Performance Indicator (KPI) is more important than the others. Some KPI help determine an ad strategy betters than others for one client but not so much for another. That said, every PPC professional might have a select few favorites.
Make sure you ask which KPI’s the agency monitor frequently. Do they monitor Click-Through-Rates, total ad clicks, quality score, and cost per click? Check if the expert notes down the exact cost-per-conversion and lifetime value too.
9. Did You Manage Similar Clients Before?
So you’ve gone through the way they handle PPC campaigns and they’ve got good reviews. That’s great! But, did they ever manage a business like yours?
A PPC campaign for a fashion site works differently compared to one for video games. They have a vastly different audience. You have to curate PPC ads that work specifically for that niche and it’s always reassuring if your PPC expert already dipped their toes into that area before.
10. How’s Your Customer Service?
There is one effective way to tell if a company, whether a PPC agency or any other, is worth working with: test their customer service! You can gauge how well they’ll deal with refunds, financial disputes, complaints, and other issues through the way they talk to clients on the phone.
Hire the Best PPC Professional!
Make sure you ask these questions before hiring a PPC professional. Their answers should clarify how they’ll handle your PPC campaign and how much you need to get it done. Their responses can also determine if they’re the right one or if it’s time to look elsewhere.
Of course, we’re glad to answer these questions as well. We’re here to help and you can discover more by going through our other guides, such as this one laying the basic groundworks of PPC.
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