by Steve Pitt | Apr 18, 2022 | Blog, Google Ads, PPC management
By far, the most effective way to attract new customers is through a PPC advertising campaign. PPC ads are the most inexpensive way to market your products to new customers. In fact, PPC ads reap the highest conversion rates — that is, the percentage of users who...
by Steve Pitt | Apr 18, 2022 | Blog, Google Ads, PPC management
Pay-per-click is a kind of digital advertising and search engine marketing (SEM) that involves an advertiser spending when their ad is clicked on by a user. This, in turn. leads traffic to the website of the advertiser. Promoters then set the price they want to pay in...
by Steve Pitt | Nov 12, 2021 | PPC management
Did you know that, according to SmallBizGenius, Google paid ads can increase brand awareness by 80%? Additionally, the ROI rate of paid advertising is 200%, with every dollar spent returning two dollars. PPC advertising also has 50% more conversion than the organic...
by Steve Pitt | Aug 6, 2021 | PPC management
What if you could finally make your Pay Per Click marketing grow your company like you’ve been dreaming of? Many businesses quickly discover that running a PPC campaign is a full-time job in and of itself. And all of the time and effort you spend running it...
by Steve Pitt | Jul 8, 2021 | PPC management
As a business, you do everything you can to promote your business. But it doesn’t always work, right? There’s so much competition on social media. And when asked how long it takes to see results on Google, senior webmaster trends analyst John Mueller usually says “it...
by Steve Pitt | Jun 7, 2021 | PPC management
What if you could immediately put your business on the map in a big way? In addition to your organic SEO efforts, PPC is one of the greatest ways to launch a new marketing campaign or new business venture. But some businesses don’t make the most of their PPC and...