Ever since paid search advertising became more popular, a problem rose and brought in millions of dollars of losses—ad fraud. Because of them, genuine and authentic businesses might be harmed significantly if more people fall victim to fraudsters.
However, these things can be countered by click fraud prevention platforms. They can help hinder invalid traffic and malicious activity, so your business can make the most of your ad spend.
Do you want to learn more about click fraud prevention platforms? Continue reading to learn more.
What Is a Click Fraud Prevention Platform?
Click fraud prevention platforms are computer programs that are used as a protection against click fraud. A new essential for pay per click management, this kind of program can also identify malicious activity and help stop it from being submitted.
A click fraud prevention platform is made up of a series of systems that aim to prevent fraud and detect bad traffic. These platforms use systems that can help identify invalid traffic, while also gathering information so your company can consider taking action.
How Does a Click Fraud Prevention Platform Work?
1. Click Fraud Prevention Starts with a Tracking Template
Once you have selected the platform, you can start creating a tracking template. This helps the platform monitor in real-time the traffic related to your campaigns. It also helps them determine which traffic is coming from valid sources and which ones aren’t.
The platform’s tracking templates can also help you detect malicious traffic. In addition to that, they can also help you find out which campaign is suffering from malicious activity. If you have a budget, you can also track your ads’ performance.
2. The Platform Enters a Data Collection Area
After the tracking template is created, the platform will enter the collection area. It gathers the relevant data so it can be analyzed. In most cases, this will be in real-time.
The collection area is like a central database that gathers information about your campaign’s performance. It can help identify invalid traffic depending on the tracking template and the data collected.
3. Next, the Platform Analysis Every Single Click
After the collection of data and the template is created, the platform can check the clicks and impressions to see if they are from valid sources. They also check if the clicks have been attributed to the wrong campaign and if the clicks are from fraudulent sources and malicious activity.
4. Next, the Platform Identifies Invalid Activity
Next, the platform gathers the invalid activity and finds out more about it. It will check if it’s the valid traffic it’s supposed to be or if it’s malicious activity. It will also look into the traffic campaign and see if it’s attributed to that activity.
5. After All This Is Done, the Platform Can Take the Necessary Action
The last step is where the platform takes action and gets rid of the invalid activity. It will deactivate or suspend the information or data so no fraudulent activity occurs.
Final Thoughts
Ad fraud is a crime that can put your PPC campaign and business at risk. Because of that, you should always consider using a click fraud prevention platform to help you overcome it.
If you are looking for a white label PPC management company, work with us at Pay Per Click Authority. With our click fraud protection service, you can ensure website safety and make your ad budget worth it. Contact us today to get started.