PPC Management Checklist

Overview of Our Process

Google Ads Management Checklist

Our focus is on helping our clients save time and improve their Google Ads & Bing Ads advertising results.  We do this by strategically setting up and managing your campaigns, ad groups, keywords, bids, and much more based on relevance, search volume, and results.

We manage your PPC advertising on a bi-weekly basis, which gives us time to gather data and analyze the impact of any adjustments.  We also look at your account from both a short term and long term perspective.

From a simplistic, high-level approach, we do more of what is working and less of what is not.  That means optimizing for results, whether that is conversions, phone calls, click-thru rates, quality scores, and more.

We know from experience that a PPC campaign that is strategically set up and managed based on best practices can help increase conversions, reduce wasted cost, and save you time.



Expert Campaign Setup


Focused on relevance & search volume


Best Practices PPC Management


Conversion Bid Optimization


Ad Optimization


Geographic Targeting Optimization


Search Term Report Optimization

Talk with a PPC management expert.

Checklist of Things We Do to Optimize Your Google Ads & Bing Ads

  • Review & Optimize Campaign Settings
  • Review & Optimize Location Settings
  • Review & Optimize Mobile Bid Adjustments
  • Remove Any Low-Quality Score Keywords
  • Pause Any Non-Converting Keywords With Higher Spend
  • Move Low Score Keywords Into Other Ad Groups to Try To Improve Quality Scores
  • Label All Converting Keywords & Phone Call Conversions
  • Review & Optimize Bids, Prioritizing Converting Keywords & Calls
  • Review & Optimize Search Terms Report
  • Add Good Converting Keywords
  • Add Negative Keywords From Search Terms Report
  • Review Ad Groups & Add Relevant Keywords With Search Volume
  • Pause Any Duplicate Keywords
  • Pause High Cost Per Conversion Keywords
  • Manage Any Automated Bid Rules
  • Review & Optimize Ads
  • Pause Low Click Thru Rate Ads
  • Pause Higher Spend, Non- Converting Ads
  • Write New Ads Based On Best Performing Ads

Results I've Achieved For My Client's

My goal is to help you improve your pay per click advertising results, save time, and gain a competitive advantage.
Below are the actual results I’ve achieved for some of our clients.  Note that each client is unique and different, and the results are not guaranteed.

This client is an attorney that had used another agency before turning to us for help with their Google Ads advertising.  By revising their campaign and implementing strategic best practices, we were able to substantially improve their results.

This client is a pest control service that wanted better results with their Google Ads campaign. and wanted more customers. We were able to help them significantly improve results by strategically managing their PPC advertising.

Here’s an e-commerce client that we were able to help increase sales thru strategic Google Ads optimization, with a focus on relevance and search volume.

Your landing page or web site is critical to good pay per click advertising results.  We designed a new landing page for this client and re-vamped their Google Ads campaigns, increasing conversions, and reducing cost per conversion.

We were able to substantially improve this client’s Google Ads results after the first 30 days of managing their PPC advertising.  Very impressive results in a short time frame.

This client wasn’t getting enough calls or conversions.  After optimizing their Google Ads campaign and strategically managing it for some time, we convinced the client to let us design and test a new lead generation site designed by me. The initial results were impressive, with phone calls increasing 325% and conversions increasing 150% while costs went down.

Knowledgeable, Experienced & Affordable PPC Management 

Expert PPC Management Service

Save time, improve results, gain a competitive advantage with your Google Ads & Bing Ads Advertising.

My name is Steve Pitt, and since 2010 I’ve specialized in effective, affordable pay per click management.  I’m certified in Google Ads & Bing Ads management, and my company is both a Google Partner and Microsoft Ads Partner.

Since 2010, I’ve personally set up and managed hundreds of Google Ads and Bing Ads campaigns for small and medium-size businesses.  Chances are that I can help you improve your pay per click results.

Results Focused PPC Management

  • Affordable prices
  • Knowledgeable & experienced
  • Month to month PPC management
  • No setup or cancellation fees
  • Full transparency
  • Personal, responsive service
  • All work is done by an expert
  • Results-focused PPC management
  • Services for your needs & budget
  • Friendly, personal service
  • Fair & honest service

Want Better Pay Per Click Results?

Call For A Free Consultation

Get In Touch

Talk With A Google Partner

Free Google Ads Analysis

Tips to Improve Results

Free Website evaluation

Free SEO Evaluation

Additional Services We Offer

We offer a wide range of effective and results-focused internet marketing options including landing page design, website design, SEO (search engine optimization, local business optimization, click fraud protection, and more.

Contact us now for personal, friendly help.
Talk with an experienced internet marketing specialist about your business.

Click Fraud Protection

Helps reduce fraudulent clicks from unscrupulous competitors, bots, and more. Saves you money and increases advertising relevance.

Local Business SEO

Market your business in the local / map sections of Google, Bing, and other main search engines & internet directories.  Optimize user reviews, manage your business listing, and more with our local SEO program.

Landing Page Design

From lead generation landing pages to full-blown WordPress sites, we can help you with results-focused landing pages and web sites.


Optimize your website for better organic rankings and more organic (free) traffic with our SEO programs.  Increase consumer confidence and reduce paid advertising costs by optimizing your site including adding quality content on a regular basis and link building.

Schedule A Consultation

Schedule a convenient date and time for a free consultation.


Get in Touch

Talk with Steve Pitt, an expert in pay per cick management and results focused internet marketing solutions.

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