Google Updates Ad Policies
Google recently made several updates to their ad policies. Google continues to restrict certain businesses from advertising on Google Ads and also continues to be more stringent with certain types of businesses and headings.
It’s important for advertisers and agencies to keep abreast of these changes, as violating these polices could results in an account suspension without notice.
Some businesses are more affected than others, and we continue to see Google become more restrict regarding financial services, healthcare and medicines,
Here’s Google’s official announcement regarding ad policy changes:
On July 28, 2020, several Google Ads policies that serve to protect users were updated to better inform advertisers as to the severity of violations of these policies and if they will result in account suspension without notice. Additional clarifications were also made to the policy language to be more clear as to what falls in scope of these policies:
- Other restricted businesses
- Counterfeit goods
- Enabling dishonest behavior
- Dangerous products or services
- Inappropriate content
- Financial products and services
- Healthcare and medicines
- Abusing the ad network
- Data collection and use