Google Ads is an important part of your digital marketing strategy, but it can be difficult to understand. Every word in your ads is valuable real estate, so you want it to be optimized. These Google AdWords tips can help your business website convert and bring much-needed traffic to your site.
We’ll show you some of the best tactics to turn your drab ad copy into a converting machine. A proper Google Ads campaign can add significant revenue to your bottom line. A poorly ran one can suck up your budget and leave you without a single conversion.
Read on to find out the best copy tips and tricks to optimize your ads and bring traffic to your site.
Google AdWords Tips Include Focusing on Audience
You know everything about your product or service. It’s what makes you so great and why everyone should choose you, but your customers aren’t experts.
They know they need something, but they may not know what or who to get it from. You need to convince them you’re the right choice.
You don’t have much space for words on your ad, so keep it short and focused on them. Talk about what you can do for them and help solve their problems. One of the best words you can have in your ad is “You.”
It makes it personal like you’re talking directly to the consumer. It’s no longer an ad, but a conversation. It’s not impersonal like a search listing. Keep the ad focusing on solving their problems and use “You” to connect with them on a deeper level.
Every Ad Needs a Call to Action
Since there isn’t a lot of space, you might be tempted to use every word describing your product. It makes sense, but a call to action is vital for every ad. A call to action urges the customer to do something right then and there.
It needs to be dynamic and powerful if you want to convince someone to click your link. Don’t use something bland like “visit us here” or “click now.” Instead, solve a problem. If you’re a heating and cooling company, use something like “find a great deal on a furnace” or “cool off this summer with a new AC.”
Without a call to action, there’s nothing keeping the customer from reading the next ad or looking at the search results. If you want to learn more about Google Ads Tips, then read on. (See what we did there.)
Localize Copy Even If Selling Nationally
The great thing about Google Ads is you can set up as many campaigns and ads as you want. This makes localizing ads for specific regions a snap, even if you’re selling products nationally.
Everyone knows to localize copy and ads when your company serves a specific region, but you should also do it for national products. Why? You’re more likely to be seen for local content.
When you create copy that general and use general keywords, you’re a small fish in a large ocean. If you’re selling a product, then you might be taking on Amazon, eBay and other major companies who have budgets with a few more zeros than yours.
If you localize the copy and settings in Ads for specific cities or regions, then you’ll have a better chance at being seen. The competition for localized keywords is less than for general keywords, but research where you want to be.
Do you have a region that sells better than others? You should target larger cities and regions that have higher populations that might need your product.
Use Local Phone Numbers in Your Copy
When you watched those infomercials at 3 a.m. years ago, they always flashed 800 numbers because back then you paid extra for long-distance. Who wants to pay 5-cents a minute to buy a food dehydrator on a Friday night?
Your site may not be local, but using a local phone number sets people at ease. There are many services that allow you to create local phone numbers to put into your click-to-call ads. It may be easier to use an 800 number for your regional ads, but you’ll be missing out on connecting with your customers.
Test Your Ad Copy Using A-B Testing
When you’re paying for every click, you want your ads to perform at their best. A single word or phrase change can lead to higher conversions and click-through rates, but how do you rate performance?
A-B testing is when you use two ads that are similar, but one has a minor change from the other. You then use both ads in your Ads campaign and see which one does better. You continue to use the best performing one and create other similar ads with a small change and test them.
Eventually, you find the perfect ad copy for the ads. You then create a new ad and start the process over.
It’s not only ads that use A-B testing either. Small changes in landing pages can also lead to better conversions.
Choose Your Keywords Carefully
The keywords used for your ads are what Google uses to know what the ads should show up in search results, video ads, etc. Keywords come in two different types: standard and long tail.
If you’re a small business and selling nationally, you might have a difficult time ranking for highly competitive keywords. Standard keywords may only be one or two words, but longer tail keywords are more precise.
For example, a standard keyword would be furnace repair, but a long tail keyword is emergency winter furnace repair. It’s more specific but has less search volume and less competition.
Google has a keyword tool to help you find the right keywords for your business niche. It also tells you the estimated search volume per month and competition levels.
You Can Develop a Successful Google AdWords Strategy
These Google AdWords tips will help you earn conversions and traffic to your website. Before creating the campaigns, do plenty of research to craft highly optimized ads and a realistic budget. It may take a while to get used to the platform, so be careful not to spend your budget too fast.
If you want more information about Google Ads and digital marketing, then please explore our site.