Google Announces greater control with new features in your Ads Settings

On January 25th, Google’s Group Product Manager stated:“Today, we’re announcing more additions to Ads Settings and Mute This Ad to give you more control to mute the ads you see on Google, on websites, and in apps.”

Google now allows you to stop seeing “reminder ads”, or what us insiders would call “remarketing” or “retargeting” ads. These are the ads you see after visiting a web site or looking at a specific product on sites like Amazon.  Here’s a link that explains the details and how to change your settings:

Secondly, Google announced additional improvements and control in their “mute this ad” feature.  Google states:

“Today, we’re updating Mute This Ad in two important ways.

First, the tool will now recognize your feedback on any device where you are signed in to your Google Account, based on your account settings. If you mute an ad for Snow Boot Co. on your smartphone, it will also be muted on your laptop.

Second, you will likely see Mute This Ad in even more places as we are expanding this control to work across more apps and websites that partner with Google to show ads.”