Google AdWords is becoming Google Ads

Google’s Sridhar Ramaswamy recently announced that Google AdWords will change it’s name to Google Ads.

Ramswamy, Senior Vice President, Ads & Commerce at Google, went on to say “That’s why today we are introducing simpler brands and solutions for our advertising products: Google Ads, Google Marketing Platform, and Google Ad Manager. These new brands will help advertisers and publishers of all sizes choose the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and the right experiences for consumers across devices and channels. As part of this change, we are releasing new solutions that help advertisers get started with Google Ads and drive greater collaboration across teams. “

This new brand will represent the full range of Google’s advertising capabilities on and partner sites and apps on both Search, YouTube, Google Maps, Google Play and across the web.

For small businesses, Google Ads will introduce a new campaign type (automated settings) that makes it easier to get started with PPC advertising.  It uses machine learning technology with the goal of making campaign setup and management easier and more hands off.  For those advertisers who prefer a professionally managed Google Ads account, then you’ll want to consider hiring a Google Ads management specialist like 

Google Analytics 360 Suite will be bundled with DoubleClick advertiser products under a single brand: Google Marketing Platform