In today’s corporate world, companies are constantly looking and striving for new ways to get ahead of their competition. 

One such way to get ahead (or stay on track with your industry’s leaders) is through pay per click campaigns. They’re vitally important to your marketing plan’s success.

If you’re not entirely sure how to carry that out, but recognize its importance, then have no fear! PPC services exist for that very reason.

However, with little knowledge of the PPC world, it can be hard to know which affordable PPC services to team up with.

Here are the qualities that you should look for in a PPC service for your brand.

The Qualities to Look for in a PPC Service

For those of you out there reading this that aren’t entirely familiar with PPC and how it works, you may feel strapped.

You realize how vital it is to invest in a PPC service, but aren’t sure how to separate a high-quality PPC from a bad one.

Here are several things to keep an eye out for. If the PPC service you’re looking at meets these guidelines, then they can be trusted!

1. Google AdWords Certification

The whole idea of a PPC campaign surrounds Google AdWords. IF the PPC service truly knows how to run your campaigns, they’ll be Google Adwords certified.

What does that mean? It means they’ve passed the Google AdWords program. This is a test of several hundred questions that cover topics such as PPC strategies, advertising displays, etc.

If the PPC service you’re looking at requires all of their workers to be Google AdWords certified, it means they’re dedicated to being as knowledgeable as possible.

2. Honest and Upfront

Just because you’re putting your PPC initiatives and campaigns in the PPC agency’s hands doesn’t mean you don’t deserve to know the “why” behind their methods.

The service that runs your PPC campaigns should always keep you in the loop of what they’re doing. 

The best way to do that is to find a service that will give you control of your account with them. They’ll show you the results of certain campaigns and list out ideas for how to improve the numbers.

3. Success Stories

Every PPC worth a you-know-what has a proven track record of success stories with previous (and current) clients.

More importantly, they need to be able to describe to you how a success they’ve had with a previous client can be implemented into your PPC ventures.

Don’t worry too much about digging for this. If they have stories of success then they’ll be happy to share them. If not, they can’t be trusted.

Current Pay-Per-Click Trends for 2020

Now that you know a few qualities to look out for in the PPC service you join forces with, it’s time to look at some current PPC trends online.

Here are a few trends that your future PPC agency can help you create killer pay-per-click campaigns around!

1. Amazon Ads

When someone says or types “pay-per-click”, 99.9-percent of people will immediately think of either Google Ads or Facebook. 

While both of those outlets have a huge reputation for success, and you’ll definitely want to focus on them, you always want ways to think outside the box. 

The highest advertising platform, behind the two that were previously mentioned, is the shopping behemoth: Amazon.

Make sure you find a PPC company that’s ready and willing to push PPC campaigns in front of the ready-to-purchase Amazon online shoppers. Your conversion rates may skyrocket as a result!

2. Conversion Rate Optimization

The PPC world is often too focused on generating new leads and getting them to the point of purchase.

Truth is… if you have customers that you’ve acquired via the PPC campaigns, shouldn’t you do your utmost to retain them? Absolutely you should, that’s why conversion rate optimization (CRO) is a must!

Make sure the PPC company that you’re using understands how important that is for your company. Let it be known from the very start that you want to prioritize CRO.

While all of your competitors are solely working on bringing as many people to their site, your company is scaling that back just a tad to focus on repeated business. If you treat them like royalty, they’ll purchase your products again and again.

3. Artificial Intelligence

The machines, devices, and software that you use are getting smarter and smarter every day. Why not use that to your PPC campaign’s advantage?

Machine learning will help you see all of the outlets that will generate the most traffic to your ads.

Not to mention that AI can use your previous campaigns as an indicator of how successfully your current campaigns will convert. All in all, this will lead to a more streamlined PPC process for your company. 

Find a PPC agency that’s using artificial intelligence (at least to some degree) in its pay-per-click initiatives. Integrate it into your marketing tactics before your competitors do.

Find Affordable PPC Services That fit Your Needs

Your hunt for finding affordable PPC services has officially ended today! Now that you’ve seen the benefits of using a pay-per-click agency, it’s time to find the one that fits your company best.

Be sure to read this article on how to create a PPC plan for your company. There you’ll find helpful steps to getting things started.

For more inquiries, feel free to schedule a free consultation on our contact page and we’ll be happy to discuss with you further!

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