The website’s landing page would be the first thing that your web traffic would see after clicking a related link; that is why it needs to be efficient; otherwise, your target audience may leave after glancing at it.

In such a case, you must know about the different elements that will make it as effective as possible. If you happen to be a first-time entrepreneur or web designer interested in knowing what they are, look no further than our examples below.

1. The Homepage’s Call-to-Action

In the case of your homepage, it’s already a well-established fact that it needs to be created to entice viewers to take action. That action could be anything from signing up for your newsletter to download your latest white paper. Or, if you want to produce more leads, you can also include some form of call-to-action on your homepage.

However, it’s important that whatever you put and depending on your purpose, it should be noticeable so that it can effectively attract the attention of your internet users.

2. The Copy

Never forget that numerous people will view your landing page, so it needs to be able to communicate your message in a precise manner. In addition to that, since it would be the first place where your target audience would see your brand, it should also reflect your business’s image.

If you wish to produce the most effective landing page, then you must incorporate the right content to spark interest and make it irresistible to your internet users.

3. The Tone

How you come across to your target audience is also one of the things that you need to consider before designing your landing page. In fact, it is also one of the most important components as far as your content is concerned.

As such, if you want to entice your target audience to take action, then it’s best to use conversational language instead of the stiff and corporate tone.

4. The Design

When it comes to the design of your landing page, it is also essential to be creative. But before doing so, remember that the first thing that people notice about the design is its color.

In such a case, it’s best to opt for either a dark or a light color scheme. In addition to that, it would be a good idea to use images and visual elements to attract and encourage internet users to head to your contact page or download your coupon or software.

5. The Layout

One of the most important elements to consider when creating a landing page would be the layout. Remember that every second counts when it comes to landing pages; hence, you need to ensure that it’s easy to read and understand.

There are also instances when marketers choose to dismiss the traditional layout in favor of something more interactive. As such, if you think you would be more likely to produce more conversions, then it would be a good idea to opt for it.

6. The Visuals

When it comes to converting web traffic into leads, it is also essential to understand that images are one of the most important elements to consider. It would be a good idea to incorporate images on your landing page that are appealing, relevant, and helpful to your target audience.

In addition to that, you can also put infographics and videos that can explain things in a more interesting way instead of just putting text.


With the different elements of an effective landing page, you can already have a good idea of how to create one.

However, some marketers believe that you can’t create an effective landing page without a clear goal in mind. Your business strategy will bring these elements together, and if you are clear about your venture’s goals, you may just have a consistent landing page that will bring more traffic to your site in the long run.

If you are looking for experienced web designers that will boost your landing page’s efficiency, look no further than our expertise here at Pay Per Click Authority. We offer a wide range of services that are sure to boost your web traffic, including PPC management, web design, digital marketing, SEO, among other things. Call us today and let us discuss about your landing page design ideas.