Ready to learn some PPC statistics that’ll prove whether it’s worth the investment?
Google’s advertising and search tools help 1.5 million businesses generate over $283 billion each year. That’s approximately $187,667 for each business. Unfortunately, as you well know, not all businesses that invest make the same amount.
Whereas some businesses that use paid-per-click advertising make millions, others take loses. It’s important to remember that as you read this article. Now, do you want to know which businesses are making the money?
Why it’s those with experienced marketers at their helm, of course. Though anyone can make money through PPC, it’s the experts who do the best. So, what does that mean for you?
It means either a boatload of studying or hiring a professional. Either will get you to your intended goal. When you’re ready to change your outlook on paid advertising forever, read on.
AdWords PPC Statistics
A Google PPC ad is worth $2 for every $1 you spend. Wow, just wow. That means you get back twice what you spend.
Now think about that for a minute. What if you had a vending machine that spat out 2 dollars for every dollar you put in. How many dollars would you put in? Every dollar you owned, right?
You’d stay there night and day until they dragged you away.
Well, Google is making that claim, and they have the figures to back that claim. But that doesn’t mean it’s as easy as using a vending machine. The world of PPC advertising requires a lot of work and has a steep learning curve.
Organic vs PPC Links
Those who arrive at a retailer’s site from a paid advert are 50% more likely to make a purchase than those who arrive from an organic link. How would that affect your business?
What kind of yearly returns would you see if each of your customers was 50% more likely to make a purchase? That means 50% more sales. And they all took place without direct human interaction.
That’s the power of PPC. Once you dial in your market and create your ads, you can let the system run on autopilot. Then you can upscale or downscale just by increasing or decreasing the amount you spend on ads each week.
You don’t have to do any additional work.
According to AccuraCast, the average click-through rate for an ad in the first spot of search engine results page is 7.94%. The average click-through rates for a regular ad is 2.0%.
Ok, now this one’s a little harder to dissect. It’s talking specifically about ads on a search engine results page, like the ones you land on after you enter a query into Google. As the results page pops up, you’ll notice ads on the top, side, and bottom of the page.
The ones that land at the top of the page have a ridiculously high click-through rate of about 8%. That means that about 8 out of every 100 people who view the page, click on that ad and land on the advertiser’s website.
So long as your website converts your traffic into buying customers, you’re talking about an absurd ROI.
Brand Awareness Statistics
Modern PPC advertising focuses on more than getting more visitors to your website. Google AdWords and its competitors realize that your business’s key performance indicators may include things outside of web traffic.
That’s why they include other options, such as getting customers to call your business over the phone. Or, increase the number of in-person visits to your store.
Brand awareness is another big one. For those of you who need a refresher, brand awareness is the extent to which your brand is recognized by people. The more people notice your products, the more they’re likely to buy from you.
Well, search ads lift brand awareness by an average of 6.6%. It takes companies like Coke and Estee Lauder billions of dollars to raise awareness by 6.6%. It could take you the cost of a moderate PPC campaign. You do the math.
Web Traffic Statistics
According to Contently, Businesses that use YouTube ads get a 20% increase to their website traffic. If you don’t already know, Google owns YouTube. You can include PPC YouTube ads in your AdWords campaign.
What would a 20% increase in web traffic do for your business? If your site’s set up to convert, then 20% more traffic would mean 20% more business. How would that change the way your business runs?
High-Volume Lead Statistics
PPC ads are responsible for driving 17% of high-volume leads to marketing experts. This statistic is crucial if you run a business relies on a small number of customers. Or, if you’d like to switch your business from relying on a huge client list to a smaller client list.
Think about Paula, for instance. She runs a strength-training outcall business. She goes to people’s houses and teaches them how to lift weights, stretch, and eat right.
It’s much easier for her to work with 5 people a week rather than 25. It takes less time for her to build new workout schedules, perform client intakes, and drive to unknown locations.
Her clients also make bigger strength gains, so they’re more likely to refer her to friends. She also creates a closer bond to her clients because she sees them more often.
It’s worth mentioning that there’s a little confusion about how PPC fits in with search engine optimization (SEO). These are two disparate parts of any healthy digital marketing campaign.
You can think of it like this: PPC is for short term gains. SEO is for long term gains. If you throw up some PPC adverts today, you’ll start seeing your returns by tonight. If you dial in your SEO today, you’ll see your returns over the next six months to a year.
The key is to integrate SEO and PPC to ensure a healthy bottom line now and one in the future.
Now that you have the PPC statistics to back the claims, what will you do? Are you ready to dive into the world of PPC and build your first campaign? If so, please do your research. Remember, these statistics favor the experts.
If you loved this article, please pop over to our library and peruse our broad selection of recent PPC articles. So long and good luck!