To convert more visitors, your affiliate landing page needs to be more than just a link to an affiliate offer. Use copy, images, and layout to attract the right audience and prime them for a sale. If you are an affiliate marketing neophyte, this blog post will shed light on how creating a great landing page can help.
How to Use Landing Pages for Affiliate Marketing Efforts
An affiliate landing page is the kind of page that someone who clicks on an affiliate link sees. It is the landing place of your campaign. Think of affiliate marketing as a high-performance sports car. The landing page is where it slows down, turns and parks. An affiliate landing page is where visitors go after they click your affiliate link and are delivered to your site.
Key Components of an Effective Affiliate Landing Page
1 – Attention-Grabbing Headlines
Headlines are the first thing your visitor will see. If you want them to click, you’d better make sure your headline is attractive. Sell your product to encourage conversions to happen.
2 – A List of Affiliate Benefits
The eternal problem faced by affiliates is the ‘What’s in it for me?’ syndrome. The problem with affiliate marketing is that it’s hard to explain how affiliate links work to newbies because it’s a bit complex, and often publishers don’t see the benefits of affiliates. Ideally, you want to provide a list of benefits the visitor will be able to use so that it’s clear and easy to understand.
3 – Clear Call-To-Action Buttons
Most people’s eyes are drawn to the buttons on your page, especially the main call-to-action button. Make sure you have your main CTA button large and bright to attract attention. Make it easy for the visitor to find and click it.
4 – Content to Draw the Reader in
The content on your landing page must be written in a way that compels the reader to take action. If you don’t want to be a bore, you can entertain the reader by including some kind of content. This can be anything from an ebook to a tool or an interactive game.
5 – Offer Concrete Benefits
Affiliate marketing is about making the visitor happy. This is why you need to mention the benefits that the visitor will be able to enjoy when they buy your product. Some of these benefits should be concrete. This can help to sell your product easier.
Creating a great landing page isn’t necessarily difficult, but it isn’t child’s play either. You have to put your heart and soul into it to make an effective landing page. To make more money with affiliate marketing (or to have better results), you need to put more effort into your landing pages and overall website design. The right conversion rate will directly influence your results as an affiliate marketer. Investing in landing pages and making the right copy is another great way to reap the rewards of affiliate marketing.
Should you be in need of landing page design, come to Pay Per Click Authority. We have been specializing in small business PPC management since 2010. Let us help you get your business to where it needs to be today!