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Small Business Digital Marketing: The Importance of PPC Advertising
When Americans are looking for a local business—whether for a bite to eat or to get a bike repaired—93% search online first. Even the smallest of businesses benefit from digital marketing. After...
Smart Shopping campaigns changes
Smart Shopping campaigns are changing to Performance Max starting July 2022 Google Ads announced today that they are modifying Smart Shopping campaign as of July 2022 and will be changing them to...
Bipartisan Bill to Break Up Google’s Ad Business
A new bipartisan bill would force Google to break up its ad business A group of key US Senators recently introduced the Competition and Transparency in Digital Advertising Act. If passed, it would...
Top Four Facts about PPC Advertising You Need to Know
Digital marketing is a tool that no business can live without, given that most consumers spend hours on end online. If you wish to be successful, you need to take the time to at least understand the...
Finding the Right Keywords for Your Paid Advertising (Part 2)
In the first part of this series, we discussed the steps you need to take to find the right keywords for your ad campaign. Now, let’s discuss more tips for using research software, refining and...
Finding the Right Keywords for Your Paid Advertising (Part 1)
Whether you’re promoting a product or a brand as a whole, you must know that the keywords on which you bid are the most important aspect of any paid advertising campaign. Who sees and who does not...