Search Strategy Trends According to Google
2018 Search Trends
According to Google Search Trends “The good news for searchers of all stripes is that the technology behind search keeps getting better and, these days, search behavior has become a lot more natural. That, in turn, has lead to big shifts in consumer behavior.”
They go on to state “One thing is clear: Consumers increasingly turn to search with extremely high expectations. They’re turning to search to find everything from a lightbulb to a car, from the hours of the closest fast-food chain to reviews for family cruises. And every time they do, they’re demonstrating their intent. They want prices and locations but they also want inspiration and advice. And they expect information fast.”
Google Search Trends 2018
Mobile Search Trends
People now believe that answers to their most specific questions are out there, and they trust search to deliver the right response at the right time. In fact, even finding the “best” is a personal thing. It’s not necessarily about finding the best thing that exists, it’s about finding the best thing for your needs.