Search Strategy Trends According to Google

2018 Search Trends

According to Google Search Trends “The good news for searchers of all stripes is that the technology behind search keeps getting better and, these days, search behavior has become a lot more natural. That, in turn, has lead to big shifts in consumer behavior.”

They go on to state “One thing is clear: Consumers increasingly turn to search with extremely high expectations. They’re turning to search to find everything from a lightbulb to a car, from the hours of the closest fast-food chain to reviews for family cruises. And every time they do, they’re demonstrating their intent. They want prices and locations but they also want inspiration and advice. And they expect information fast.”

Google Search Trends 2018

Always On

Today, people are always on line.
Today, people are always on. In fact, 84% of people are shopping for something at any given moment and in up to six different categories.1 Google has found that shoppers are more curious, more demanding, and more impatient than ever before.

Mobile Search Trends

60% Growth for mobile search terms
We’ve seen a 60% growth in mobile searches for “__ for me” in the past two years, and an 80% growth in mobile searches for “__ should I __” in the past two years.4

People now believe that answers to their most specific questions are out there, and they trust search to deliver the right response at the right time. In fact, even finding the “best” is a personal thing. It’s not necessarily about finding the best thing that exists, it’s about finding the best thing for your needs.

High Expectations

Search Expectations Are Higher Than Ever
One thing is clear: Consumers increasingly turn to search with extremely high expectations. They’re turning to search to find everything from a lightbulb to a car, from the hours of the closest fast-food chain to reviews for family cruises. And every time they do, they’re demonstrating their intent. They want prices and locations but they also want inspiration and advice. And they expect information fast.