Click Thru Rates

What Click-Through Rate Should You Strive For? What Click-Through Rate Should You Strive For? Click-through rate, or CTR, is an estimation of the number of people who click on an ad versus the total number of people (impressions) the ad reaches. Check out our article...

Securing Your URL’s with HTTPS

Bing Ads Recommends Securing Your Web Sites With https On July 9th, Bing Ads wrote on their blog that they strongly recommend all websites obtain an SSL certificate and have their sites secured using SSL. Bing went on to say “Ensuring customer privacy is...

Google AdWords Becomes Google Ads

Google AdWords is becoming Google Ads Google’s Sridhar Ramaswamy recently announced that Google AdWords will change it’s name to Google Ads. Ramswamy, Senior Vice President, Ads & Commerce at Google, went on to say “That’s why today we are...