Emotional PPC Ads: How to Do Them Right

Emotional PPC Ads: How to Do Them Right

Our emotions cause us to react to our environment and the people around us. Advertisers realized emotions can be used as an effective marketing strategy. When advertisements appeal to a customers’ emotions, this helps drive sales. Emotions can be used in your...
How to Combat Click Fraud in Your PPC Campaigns

How to Combat Click Fraud in Your PPC Campaigns

In 2017, a report suggested that $16.4 billion were wasted by advertisers due to fake traffic and click fraud. That is a lot of money to waste. When you set up an ad campaign, you expect to see some serious results. No one expects 100% perfection all the time, and...