PPC offers immediate benefits to your business.
You can boost online traffic and get leads faster with PPC campaigns.
In order to succeed in your PPC strategy, you have to use PPC tools. You have to use the best PPC tools that will optimize your strategy and bring in more profit.
You have to find PPC tools that can create and breakdown your campaigns. You want tools that can monitor your data over periods of time.
Based on your budget, you want the tools that don’t limit your campaigns. On the contrary, you want tools that will give your campaigns more freedom.
Here is a guide on of the best pay per click tools for your campaign.
1. WordStream PPC Advisor
WordStream PPC Advisor offers small businesses an affordable way to make the most of their PPC campaigns. Businesses don’t have to worry about hiring experts.
Another benefit of WordStream PPC Advisor is that you can use the 20 minute work week tool to analyze your campaigns and see how you can make improvements.
You can also create campaigns and make adjustments based on positive or negative keywords.
WordStream PPC Advisor is priced at $264/month for 12 months or $299/month for a 3-month plan. They also offer businesses an affordable plan to make the most of their PPC campaigns.
You can find more information on the diverse PPC services we offer to businesses.
2. Google Ad Editor
Google Ad Editor makes creating ads simple. You can import files from a dashboard and get insight into advanced reporting.
You can also create and assign a bidding strategy to campaigns for maximum effectiveness.
Different from WordStream PPC Advisor, Google Ad Editor doesn’t give you automation choices. You have to be savvier with your controls. Manual monitoring and changes are required more of you.
Adespresso is perfect for Google, Facebook, and Instagram ads.
You can create ads and manage them on these platforms. You also get in-depth reporting based on a date range or demographics.
What makes Adespresso different from other PPC tools is that you can create a campaign in minutes instead of hours. You can enjoy this luxury and create multiple campaigns in less time.
Adespresso is the one-stop PPC tool to control all your campaigns. It’s why it’s so effective for businesses with multiple campaigns.
If you are just starting PPC campaigns, SEMrush is the perfect place to start. You will find a simple keyword search as something useful when you create a campaign.
As you get more used to SEMrush, you can use the site to find more tools to grow your website.
The reporting mechanism is one of the best features of SEMrush. It gives you insight on keywords to complete analysis on the websites you are competing with. You can see how your competitor’s websites are performing.
Opteo is an advanced diagnostic tool. You’ll also find that Opteo can measure your performance.
Opteo also offers advanced metrics that other tools don’t use. For instance, you can find how a single keyword is performing in your campaign or you can see how an entire campaign is performing.
You can see how Adword campaigns are performing and make adjustments. You can also create timelines to see how your campaigns perform over specific periods.
Spyfu is just as the name implies, a spy tool that provides insight on competitor websites. It provides the most profitable keywords that you should be using.
You can search for a domain name and see everything about it. For instance, put in a domain name at Spyfu and you can see where it shows up on Google. The information it shows is from the last 13 years.
Another benefit of Spyfu is that its tracking tools are relevant. In other words, they find measurable metrics that Google finds valuable.
7. Bing Ads Editor
Bing Ads Editor is similar to other PPC tools. It gives you the option to research keywords, figure out how much to spend on bids, and track your performance.
Bing Ads Editor may not offer automation tools, but it does give you the opportunity to have more control over campaigns.
Here are some additional tools beyond 7 that can also help you with your PPC campaigns.
These tools are additional resources that can help you figure out what is best for your business and the campaigns you are running.
This WordStream tool is helpful because it gives you a percentage score based on keyword optimization and other factors.
Acquisio Tour also gives you insight into how campaigns perform every month.
Optmyzr offers a lot of automated features and advanced tools for managing multiple campaigns. You can manage multiple campaigns on different platforms.
You are able to create campaigns that pull information from spreadsheets or integrated platforms.
You are also able to automate scripts and reports. If you decide to purchase a membership, Optmyzer gives you biannual product training sessions.
Finally, Adalysis is a tool that gives you raw metrics beyond typical information.
Adalysis is especially helpful when it comes to A/B testing. It gives you information on how much you’re spending when it comes to click-through rates and other metrics.
You can also set up an alert system to see how your campaigns are performing as they are happening.
Why Do PPC Tools Matter?
PPC tools are invaluable because they can make creating a campaign easier. They make analyzing your campaign easier. They help you understand what you need to do to create a profitable campaign.
While you may be unsure of what tools to use, you can always do free trial runs on some of these programs. You can figure out what will work best for your business.
For more information on PPC campaigns and strategies, you can visit our blog and read about how to find affordable PPC services.
In today’s corporate world, companies are constantly looking and striving for new ways to get ahead of their competition.
One such way to get ahead (or stay on track with your industry’s leaders) is through pay per click campaigns. They’re vitally important to your marketing plan’s success.
If you’re not entirely sure how to carry that out, but recognize its importance, then have no fear! PPC services exist for that very reason.
However, with little knowledge of the PPC world, it can be hard to know which affordable PPC services to team up with.
Here are the qualities that you should look for in a PPC service for your brand.
The Qualities to Look for in a PPC Service
For those of you out there reading this that aren’t entirely familiar with PPC and how it works, you may feel strapped.
You realize how vital it is to invest in a PPC service, but aren’t sure how to separate a high-quality PPC from a bad one.
Here are several things to keep an eye out for. If the PPC service you’re looking at meets these guidelines, then they can be trusted!
1. Google AdWords Certification
The whole idea of a PPC campaign surrounds Google AdWords. IF the PPC service truly knows how to run your campaigns, they’ll be Google Adwords certified.
What does that mean? It means they’ve passed the Google AdWords program. This is a test of several hundred questions that cover topics such as PPC strategies, advertising displays, etc.
If the PPC service you’re looking at requires all of their workers to be Google AdWords certified, it means they’re dedicated to being as knowledgeable as possible.
2. Honest and Upfront
Just because you’re putting your PPC initiatives and campaigns in the PPC agency’s hands doesn’t mean you don’t deserve to know the “why” behind their methods.
The service that runs your PPC campaigns should always keep you in the loop of what they’re doing.
The best way to do that is to find a service that will give you control of your account with them. They’ll show you the results of certain campaigns and list out ideas for how to improve the numbers.
3. Success Stories
Every PPC worth a you-know-what has a proven track record of success stories with previous (and current) clients.
More importantly, they need to be able to describe to you how a success they’ve had with a previous client can be implemented into your PPC ventures.
Don’t worry too much about digging for this. If they have stories of success then they’ll be happy to share them. If not, they can’t be trusted.
Current Pay-Per-Click Trends for 2020
Now that you know a few qualities to look out for in the PPC service you join forces with, it’s time to look at some current PPC trends online.
Here are a few trends that your future PPC agency can help you create killer pay-per-click campaigns around!
1. Amazon Ads
When someone says or types “pay-per-click”, 99.9-percent of people will immediately think of either Google Ads or Facebook.
While both of those outlets have a huge reputation for success, and you’ll definitely want to focus on them, you always want ways to think outside the box.
The highest advertising platform, behind the two that were previously mentioned, is the shopping behemoth: Amazon.
Make sure you find a PPC company that’s ready and willing to push PPC campaigns in front of the ready-to-purchase Amazon online shoppers. Your conversion rates may skyrocket as a result!
2. Conversion Rate Optimization
The PPC world is often too focused on generating new leads and getting them to the point of purchase.
Truth is… if you have customers that you’ve acquired via the PPC campaigns, shouldn’t you do your utmost to retain them? Absolutely you should, that’s why conversion rate optimization (CRO) is a must!
Make sure the PPC company that you’re using understands how important that is for your company. Let it be known from the very start that you want to prioritize CRO.
While all of your competitors are solely working on bringing as many people to their site, your company is scaling that back just a tad to focus on repeated business. If you treat them like royalty, they’ll purchase your products again and again.
3. Artificial Intelligence
The machines, devices, and software that you use are getting smarter and smarter every day. Why not use that to your PPC campaign’s advantage?
Machine learning will help you see all of the outlets that will generate the most traffic to your ads.
Not to mention that AI can use your previous campaigns as an indicator of how successfully your current campaigns will convert. All in all, this will lead to a more streamlined PPC process for your company.
Find a PPC agency that’s using artificial intelligence (at least to some degree) in its pay-per-click initiatives. Integrate it into your marketing tactics before your competitors do.
Find Affordable PPC Services That fit Your Needs
Your hunt for finding affordable PPC services has officially ended today! Now that you’ve seen the benefits of using a pay-per-click agency, it’s time to find the one that fits your company best.
Be sure to read this article on how to create a PPC plan for your company. There you’ll find helpful steps to getting things started.
For more inquiries, feel free to schedule a free consultation on our contact page and we’ll be happy to discuss with you further!
When compared with organic advertising, traffic brought through pay-per-click (PPC) advertising brings in 50% more conversions. Also, brand awareness is increased by up to 80% when you use paid Google ads.
Have we convinced you about the effectiveness of PPC advertising? Want to learn more about it?
Then here are 8 steps to create a PPC plan that works for you.
1. Define Your Goals
Before you set out to do anything, you need to first know exactly what you want to achieve.
For example, is the point of your PPC campaign to increase brand awareness? Or is it getting more localized traffic? Or perhaps you want to drive more sales?
Your end goal will set the tone for how the rest of your PPC advertising plan will go.
2. Set a Budget
The next thing you’ll need to do for your PPC plan is to set a budget. One of the main strengths of PPC advertising is you won’t ever go outside of the budget you set.
For instance, let’s say you have a budget of $1,000 per month. When the campaign reaches the number of clicks that cost you $1,000, it’ll automatically turn off.
Because of this, you won’t have to worry about going over your marketing spend. You’ll be able to set clearer targets and better calculate ROIs.
You can then adjust this budget as your business grows.
3. Determine Which Devices You Want to Target
As with all other marketing campaigns, you need to determine how you want to target your audience. In this case, you’ll want to think about the devices people use.
Your main choices include desktop computers, tablets, and mobile phones. You can choose to target one, two, or all. Usually, you can work with a professional to determine which ones are best for your purposes.
4. Use Location Targeting If Needed
You can further refine your PPC plan by using geo-targeting. For some businesses, casting a wide net for marketing is effective. But for others, it may be a waste of marketing spend.
For example, if you’re a local barber, a marketing campaign that reaches the entire country would be pretty excessive for your budget. But if you utilize geo-targeting, you can serve your PPC ads to just local areas.
By using geo-targeting, you’ll not only reduce your marketing spend, but you’ll also get a better return for your money.
5. Do Keyword Research
If your company’s done any sort of search engine optimization (SEO) already, then you’ll know that keywords are extremely important when it comes to your search engine ranking.
If you don’t know what it is, then, in a nutshell, SEO is sprinkling your website copy with terms that your target audience searches often.
With PPC ads, finding these keywords is important too. You can center your ads around these often-searched keywords so when a potential customer inputs it in Google, your ad will pop up first.
To do keyword research, there are plenty of free online tools that enable you to see what some high volume keywords are in your industry.
Do note that since you have to pay for these ads, the higher ranking a keyword is, the more you usually have to pay for it.
6. Turn on Your Ads
Once you’ve got all your research out of the way, it’s time to turn on your ads.
Most companies purchase PPC ads on Google, considering it’s the most widely used search engine in the world. It’s pretty simple to use; just input key information, like what you want to achieve, where you want to advertise (global vs local), and what message you want to convey.
Set your budget limit, and then you can pretty much push your PPC ads to be live.
7. Track Your Results
The most important thing about any marketing campaign is tracking the results. By using analytics tools, you can tell how well your PPC ads are doing.
If you see that your ads aren’t doing as well as they should, you always have the freedom to alter your ads. Considering the results are instantaneous, it’s always worth keeping an eye on your PPC ad performance. That way, you can tweak as needed.
8. Keep Testing
Complacency is your biggest enemy. Even if an ad campaign seems to be doing well, it can always do better!
Considering you only get charged per click, there’s no harm in trying out different ad copy to see if one keyword or text does better than the other. By constantly testing different variations of your ads, you can find out which don’t perform as well and trash them.
Think of it as a battle of ads. When you can keep testing, this means you’ll be all the closer to the optimal ad that’ll give you the best results possible.
Create a PPC Plan That Works for Your Company
After reading this article, you should know how to create a PPC plan that’s best for your business.
However, the best way to go about this isn’t by doing it alone. Instead, you should utilize the services of a professional PPC agency.
Together, you can formulate a plan based on what you’ve come up from the list. The experts can then put together a campaign that’s tailored to your needs in the best ways possible.
Not only that, but they can constantly track your campaign to ensure it’s doing well. If not, they can identify problem areas and it as well. Your marketing dollars are in good hands when you have a professional PPC agency help you with your ads.
Need help from PPC professionals? Then get in touch with us today. We’ll give you a free consultation!
The first page of Google captures 71% of search traffic clicks.
This statistic shows the value of AdWords and how specific metrics influence traffic and marketing.
As a business, this is a relatively cheap investment.
But if you don’t know much about pay-per-click (PPC) or AdWords, it can be difficult to assess the difference between PPC or cost-per-click (CPC). What is the difference, and does either one matter more in your business?
The question ultimately comes down to PPC vs. CPC.
What metric will you trust more when it comes to assessing your success? How do you know if you need to make a marketing change? What metric helps you identify weak points in your marketing strategy and in your business?
Having an understanding of each metric can help you figure out the value and how to properly assess what your marketing plan should be moving forward. It can help you identify your core audience and if you should retarget your core demographic.
Here’s everything you need to know about PPC and CPC for businesses large and small, plus why each is incredibly important to understand.
What Is PPC, and Why Should I Care About It?
PPC is a form of search engine marketing.
In essence, you are paying Google or Facebook to display your ads on their search engine. You are paying whenever someone clicks on an ad.
If you have a business website and a blog, having a high number of keywords can help get your website higher ranked in Google or other search engine inquiries.
Obviously, as a business, you don’t want your ad getting ignored and scrolled past when someone searches for something relevant to your product. You can prevent this with a number of strategies.
These strategies can help your business stay competitive against other similar businesses when your ideal customer is searching for a product that you sell.
PPC Is About Strategizing Your Paid Search Marketing Campaigns
One of the strategies of pay-per-click is that you can create short and concise headlines when people see your ad after they have searched for something.
This is why it’s important to have only 25 characters in your headline, 35 characters in your display URL, and 35 for your ad copy. Creating conciseness in your advertisements allows the customer to clearly understand what you are selling.
It’s also important that you have a clear PPC goal that matches what your business is trying to accomplish.
With PPC you can do search ads, display ads, and even remarket to your ideal customers. Ultimately, you have to decide what’s going to bring in the most clicks at the lowest cost.
You can read more here about how to figure out your PPC ROI.
What Is CPC, and Why Should I Care About It?
CPC is the amount of money you are willing to spend on every click.
In other words, it gives you an idea if a marketing campaign, like PPC, is effective.
You can see if your AdWords is performing well and what it is costing you. You can also see the quality of your AdWords and how they performing compared to your competitor’s site.
This is also why you need to care about industry standards when it comes to the average cost per click in any industry. If you are paying more cost per click in your industry compared to others, it could mean that your campaigns are not as effective compared to your competitors.
CPC Allows You to Assess Your Marketing Budget
Another reason why you should care about CPC is that you don’t want to be an exorbitant amount toward a particular PPC campaign if you know it’s not working.
CPC gives you insight into how much you are spending and if it is worth it.
You want to assess your return on investment and see if you are making a profit. One tool you can use to assess if you are making a profit is by dividing your competitor ad rank by your quality score. This will give you your actual CPC score and help you figure out if you paying more than you need to.
After you figure out your CPC, you can figure out how to improve your PPC campaigns. For instance, you can raise the quality of your ads.
In addition, you can also refine who your audience is and who you are targeting in your advertisements. In a similar way, you can also retarget specific audiences if you think they are more inclined to click on the advertisements than they were before.
In the end, CPC is so important because it allows you to assess your marketing budget.
PPC vs. CPC: Why Does It Matter?
Does it matter what PPC vs. CPC is?
Of course, it does, because you don’t want to spend an exorbitant amount on search ads if you don’t have the budget. Depending on your business’s financials, you may be better off choosing one route over another.
What it really comes down to is how well you know your audience and how much you are willing to spend on ads. If you know where your ideal customer hangs out and your advertisement is very targeted, then you can figure out if PPC with a specific search engine may be working at a specific cost (CPC).
To find more information on PPC and CPC and which metric is better for your business, contact us.
SEO and PPC seem to be in a never-ending way, but you cannot overlook pay-per-click advertising because the benefits are undeniable. PPC has enough potential to deliver targeted traffic and generate more sales. The question is, should you do it in-house or outsource to a PPC management company?
For a PPC campaign to succeed, you need dedication and the ability to analyze data as an ongoing strategy. You may not know this, but there is a wide array of PPC marketing strategies that go from Geo-Targeting to Ad Scheduling, Dynamic Search Ads, Remarketing, among others. This makes the whole process quite tricky and challenging, making it essential to hire a PPC management company.
In this post, we’ll be looking at eight compelling reasons why you need to hire a dedicated PPC management company and the benefits you’ll reap from it. You’ll learn that you can avoid overspending mistakes, which means maximizing your returns from the ads. Besides, this frees up your time to do what you are best at, which is managing the business.
1. PPC Requires Skills, Experience, and Expertise
If you attempt PPC on your own, then you’ll soon discover that it requires a great deal of knowledge, a certain set of skills, and expertise. It may take a few years to garner the kind of experience necessary to handle the enterprise really well and drive it to success.
When you hire a PPC management company, however, you not only gain access to qualified professionals, but you get a comprehensive strategy that will utilize the latest technology. Professional experts will adjust keywords accordingly and monitor the campaign until you rank at the top.
2. Keyword Research Is Complicated
Keyword research plays an integral part in PPC ad campaigns, and experts spend so much time on it, initially and through the process. The problem with picking the wrong keywords is that you can exhaust your budget before you get any positive results. There may be free keyword tools on the internet, but a PPC company invests in better tools that offer a competitive advantage, which you lack on your own.
3. Tracking Is Just As Complicated
Tracking is one of the most significant aspects of a successful PPC program. You not only need to track sales, but you must track where they’re coming from as well. A well-executed analysis is supposed to show which keywords and placements bring in the most conversions.
The process involves tagging, which makes it possible to see which campaigns are doing well. Installing tracking codes requires coding knowledge, and if you have to learn all these things, then you better outsource your campaigns to experts who already know them.
4. The Costs Will Be Lower
The costs of hiring an in-house staff member to manage the PPC campaign far exceeds any costs you would incur outsourcing the task. Inhouse employees, come with a set salary and other employee benefits. Beyond that, you’ll need to consider the initial setup costs, investing in the right tools, and other overhead expenses.
Most of these costs are eliminated when you hire a PPC management company. You still have to pay a given amount for the expertise, but that will be just about it. They can work for you on an hourly basis, so payment doesn’t have to be a set salary.
5. It’ll Save You Time
Time is money, and any minute wasted is a blow to your business. You need to understand that setting up a PPC campaign is not an easy task.
Managing it to success will undoubtedly take some time because the process needs to go from keyword research to advert writing, monitoring, and updating whenever necessary. Executing all these tasks effectively and efficiently will take a substantial amount of time.
Besides that, PPC ads need tracking to identify profitable locations, and the ad extensions are working successfully. When you hire a PPC management company, you can spend all this time doing other important things for your business and be sure that experts are handling your ad campaign.
6. Gain Agile and Accurate Results
Given that you are on a set budget, your ad campaign simply has no room for mistakes. An inexperienced in-house team can cost you a lot of money if they keep making mistakes.
A professional adword management team, however, has experience in dealing with multiple campaigns. They are not only reliable but agile with technological knowledge and access to all the necessary resources. It’s easier for them to handle complex campaigns within the given deadlines.
7. They Know All About Campaign Settings
Setting up a PPC is no easy feat and requires a high level of professionalism. For your business to get optimum exposure, several things must be set up. For instance, do you want to target a specific geographical location?
Would it be feasible to target the local, national, or global market? Do you need to have different ad groups?
You must also consider whether you want to associate with a partner network and whether it would be better to filter out similar sites. It would help if you had a professional with a clear understanding of all these things for your campaign to be a success.
8. Budget Management Requires Commitment.
It’s quite easy to surpass your budget if you make mistakes. Keyword bid amounts tend to vary, and you can spend weeks trying to manage your allocated budget. Unwanted clicks can also cause the budget to skyrocket and you need the expertise to check for click fraud and web robot activity.
Pulling It Together With a PPC Management Company!
There are many more reasons why hiring a PPC management company beats doing it in-house. They have a deeper understanding of clock fraud, keep up with the latest trends and changes, and work full time to ensure your goals are met.
What better reason do you need? If you want your PPC campaign to rake in significant returns, give us a call. We’re a professional PPC management firm that will help your business soar to new heights.
Every business that is spending $1 on Google Adwords will earn an average of $2 in revenue.
Does that mean your business is destined to make a profit with Google Adwords?
You want to get what you paid for. You want to earn revenue based on what you’re spending on Google Adwords, Facebook advertising, or another form of advertising that uses clicks to measure results.
But how do you do that? How do you measure the ROI of your AdWords and your cost per click?
You have to know how to calculate cost per click. You have to calculate the ROI. When you learn how to calculate the cost per click, you can start strategizing.
You can figure out how to produce a higher ROI for your business.
Here’s what you need to know in order to succeed with Google Adwords and how it can help your business exponentially growth.
You’ll find a guide to understanding your AdWords ROI, PPC ROI, PPC formula, PPC calculator, and Google ROI.
How to Calculate Cost Per Click
Cost per click can be calculated by taking advertising costs and dividing it by the number of clicks. The result will tell you how much you’re spending on advertising and essentially tell you what your revenue is.
You may also want to know what the average cost per click is because it can give your business some insight into how much the average advertiser spends.
The average cost per click formula is average CPC = total cost of clicks divided by the total number of clicks.
You can figure out how much you’ll be charged with each click on Google Keyword Planner.
Reasons Why Your CPC is High
If your business sees a high cost per click, resulting in more money being spent, it could be for a lot of reasons.
It could be the competition is high in the keywords you’re using on Google Adwords, or your competition is running similar ads.
It could also be your quality score depending on your use of keywords, ad relevance, and other factors.
Why It Matters
This is why it’s valuable to understand how to calculate your CPC. It determines your ad spend and your overall profit as a business. You want to ensure the money you’re spending on Adwords on another form of advertising is giving you the best value.
You have to figure out how much of a profit margin you’re willing to take based on your return of investment from Google Adwords or another form of advertisement.
Why Pay Per Click is a Remarkable Strategy
Knowing what’s a good cost per click for your industry gives you not only insight, but it also gives you the advantage over other competitive businesses.
It gives you an advantage because you can look at specific metrics that can help you strategize and figure out how to target your market. It’s a strategy to understand why they click more or less.
You can zone in on this target audience and figure out what’s wrong with your ad if it’s the copy, the image, or something else that is not bringing in clicks.
Measuring your cost per click gives you an opportunity to really know your target audience, which can give you more profit.
You can also measure your spending goals and determine if you are getting the amount of traffic to your site to bring in more clicks.
If a certain kind of advertising is not working for your business, you can assess if you want to continue with it. Cost per click is a measuring tool that works across various advertising platforms, so you’re not limited to using just one advertising platform.
You can decide what’s going to bring your business the most profit from a specific advertising campaign with a profitable cost per click.
What’s the ROI?
While we mentioned the average ROI for a business, it’s insightful to take a deeper dive into the analytics and see what is producing the best investment for your business.
Your Google ROI
To calculate your Google Adwords ROI, take the revenue from your ads, subtract your overall costs, then divide by your overall costs. The result will tell you your overall profit.
However, you will also need to track your conversions. You may have clicked on your ad, but maybe some of them stop when they get to a certain point in your funnel. Conversions can help you take a deeper dive into what your ROI is.
Your PPC ROI
Another helpful tool for determining your return on ad spend is taking the sales from PPC, subtract it from the cost of PPC, divided by PPC cost.
To avoid any confusion, here’s an example.
Let’s say the sales from PPC was $2000 and the amount of money you paid for PPC was $1000. We would subtract both numbers, which would be $1000, and then divide it by $1000, resulting in 1.0 = 100%.
That is how you figure out your return on ad spend.
How to Optimize Your Cost Per Click
Calculating your cost per click is just the beginning if you want to succeed and bring a profitable ROI.
After you calculate cost per click and your ROI for any kind of advertising, you need to assess which is bringing you the most profit. You have to figure out if you need to test your offer more. Maybe it’s the copy, the image, or the placement of the ad that could be improved.
That’s why you now have a measurable tool in assessing what is going wrong and right with your advertising.
That’s how your business can succeed beyond your competitors.
Now you have all the tools required for understanding your CPC ROI or Google Adwords ROI. You have the tools to succeed.
If you need help, we can help you master these tools and do the work for you.
You can see how we help businesses like yours and how we help them succeed beyond their expectations.
Are you having trouble getting visibility with your Google ads?
Google ads not showing is a common problem for those who don’t have the inside track on AdWords.
It’s also troubling, particularly if you’re in a local market and not getting leads.
Fortunately, there are a few easy fixes that can make sure your advertisements are plastered over the top of the page. Let’s get right to it and we’ll help you troubleshoot your advertisements.
First Things First: Declined Payments and Paused Campaigns
The first things to take a look at are obvious, but you’d be surprised at how often users fall prey to them.
An errant click will occasionally pause a campaign. The first thing to do is to make sure that the campaign is still running. If you’ve accidentally checked the pause button you’re not going to show at all.
The second thing you’ll want to make sure of is that your last payment to Google AdWords went through. Sometimes a card gets declined for various reasons and if you haven’t paid last month’s bill Google isn’t going to show your ads.
Check Your Bids
Bidding is the central component of your PPC campaigns and it’s one of the most common reasons for ads failing to show.
Bid too low and you’ll end up not showing at all. Most people are aware of that, but the other direction can be just as detrimental.
When you bid too high you may burn through your budget before you’ve even had a chance to make your first sale. It’s a common mistake for newbies and you can adjust your bids or budget accordingly to get your ads showing again.
Bidding really high isn’t always the best way to do things, however, even if you have the budget to do so. You may end up spending ten times more than your competitors if you don’t keep a tight leash on your AdRank as well.
Take a Look at Your Keywords
Sometimes the search volume for the keyword targeted isn’t there. Keyword research isn’t something you can skip over, particularly if you’re new to using AdWords.
Search volume indicates how many monthly searches roll in for each of the keywords that you’ve chosen to use. Despite what some people will tell you, you can actually use the built-in keyword tools quite effectively.
It can take some additional research into how to use Google Keyword Planner more effectively if you’re insistent on handling things yourself, but the effort will reward you with better results than virtually any other aspect of your PPC campaign.
Or, you may be stuck bidding for keywords that have huge search volumes and commercial potential. In those cases, the competition may simply be drowning you out through virtue of higher budgets and professional assistance.
You may need to move to long-tail keywords and question-like queries in order to have your ads seen on a regular basis.
When it comes down to it, your keywords are the beating heart central to your paid advertising and the time spent will be well-rewarded in most cases.
Is Your Copy Relevant?
Google AdWords doesn’t allow a lot of room for advertising copy. You’ve really only got 270 characters to make the most of.
That means a tight focus on keywords and relevancy, rather than flowery ad copy, is the best way to increase your AdRank.
Leave out the mottos and slogans, unless they were designed with keywords in mind, and instead focus on making sure that anyone reading it knows exactly what you’re selling before they click on the ad.
The truth is that this limitation isn’t too bad. When someone is targeting a keyword with commercial intent they’ll often only read the headline. Just make sure to keep things tight and relevant for the best results.
Your Landing Page and CTR
There are two more components that people often overlook.
Your landing page has to be relevant to the keywords and ad copy you use. People will occasionally get the bright idea to slide into a niche with higher volume but zero relevance towards what they’re selling.
Think someone selling hiking boots but using ads masquerading for cheap Air Jordan sneakers and you’ll see the problem. Google’s focus is always on the end user’s experience and if your ad detracts from that it’ll get shuffled out quickly.
Google’s algorithms are great at sniffing out schemes like that. You can also do it on accident, just not showing what users what their original search intent was looking for. It’s a good idea to check which keywords you’re looking at and see if there could be any confusion.
Google also rewards ads that perform well in the first place. If your click-through ratio is too low you’ll be penalized, while ads that are relevant and receive a lot of clicks will generally have their AdRank improved over time.
It’s all about relevance for the end-user and whether or not Google thinks your ad will be helpful. You’re certainly paying them well, but they’re a titan because they focus on the search engine user and not necessarily on the people who are paying for their ads to be placed.
Google Ads Not Showing? Not a Problem
It can be frustrating to find your Google ads not showing. We recommend going through the above before you start to panic, they’re all quick and easy fixes after all.
In the end, however, many small businesses simply don’t have time to create campaigns that are complex enough to really shine. That’s where professionals come in.
If you’re looking to make sure that your next Google AdWords campaign really makes a splash, why not contact us and see what we can do to help your marketing efforts.
5 Tips to Improve PPC Advertising Performance
1) Start with The Destination: Your website or landing page (s) are critical to your Google Ads / PPC advertising results. Focus on this first before running paid ads, as the initial impression the searcher has of your website, and your business, are imperative for increasing leads and sales. To begin, make sure that your site loads quickly, as this is important to users as well as Google. You can use site speed tools to check your site, such as GTmetrix or Pingdom. If you are using a WordPress site, you can use a caching program such as WP Rocket and an image optimization plugin, such as WP Smush. Make sure that your website is mobile friendly. It’s important that your landing pages are visually appealing, has confidence factors (certifications, awards, testimonials, etc.), lower the barriers of entry and makes it easy to contact your business. You can either a) use a website builder program such as Square Space or WIX b) use a WordPress site and a user friendly theme such as DIVI c) hire a good web developer. Use a good hosting company, consider using a CDN such as Cloud Flare.
2) Focus on Best Practices: Setup and manage your campaigns based on industry best practices: https://support.google.com/google-ads/answer/6154846?hl=en This includes running relevant keywords focused on both search volume and relevance / buyer intent to your business. Stay away from broad match keywords or keywords with too broad of an intent. Use the keyword planner tool in your Google Ads account to find relevant keywords with buying intent as opposed to research / informational searches. Make sure that your landing pages have some of the major keywords on your landing pages.
3) Optimize on a regular basis. Pay per click advertising is a fluid, ever changing process. It’s more of a live auction than a set and forget process. You should be strategically optimizing your PPC campaigns on a bi-weekly basis. At the minimum, you should be: a) reviewing and implementing appropriate optimization ideas in your account b) labeling all converting keywords and phone calls, so you can be more strategic in your bidding c) removing low quality score keywords (2/10 or less) d) make sure that you are not running broad match keywords, which can run up your costs and reduce relevance d) reviewing the search terms report, adding converting / relevant keywords and excluding keywords / search terms that are not relevant. e) optimizing ads and adjusting. Normally, I would suggest viewing ad data over a longer period of time and pausing any ads that have over 100 impressions and a click thru rate of less that 1% and writing new ads. Test 3-4 ads per ad group, including running responsive search ads and potentially call only ads.
4) Reduce click fraud. Google does pro-actively filter out and remove invalid clicks from your Google Ads account, so you are not charged for those. However, there are both unscrupulous advertisers that may click on your ads to run up your costs, bots, click farms and more that can waste your advertising dollars. Using another layer of protection against click fraud, such as Click Cease, PPC Protect or other related tools, can help reduce advertising waste and inefficiencies.
5) Track results. It’s critical to accurately track conversions / results in your pay per click advertising. A conversion is simply an action you want a user to perform, such as clicking on your ad and calling your business (website call conversion), submitting a contact form on your site and requesting additional information, making a purchase, etc. Google has an excellent tag implementation team that can help ensure that all conversion tracking is properly setup. You can contact customer support and request and appointment with the tag implementation team (make sure that you have administrative access to your website and that the site is being backed up on a regular basis.)
The above article was written by Steve Pitt, President of Internet Expert Online & PayPerClickAuthority.com Steve Pitt is certified in Google Ads and Bing Ads (Microsoft Advertising) and his company is a Google Partner, Bing Ads Partner (Microsoft Advertising Partner) and A+ rated with the Better Business Bureau. Steve has specialized in PPC advertising management since 2010 and is author of the book, Google AdWords: Better Results In 30 Days”.