PPC 101: A Beginner’s Guide to PPC

PPC 101: A Beginner’s Guide to PPC

Around 80 percent of businesses spend a quarter or more of their marketing budget on digital ads. There are many ways to incorporate digital marketing into a strategy. Most of them are affordable. The bottom line is clear. People are investing in digital marketing. As...
15 Tips to Perfect PPC Ad Format and Copy

15 Tips to Perfect PPC Ad Format and Copy

When coming up with the perfect PPC Ad, the dilemma is: How do you use your ad copy to pass your message to your digital audience using the least amount of words? Is it even possible? Well, Google rakes in well over $116 billion in advertising revenue annually. That’s...
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