The first page of Google captures 71% of search traffic clicks.
This statistic shows the value of AdWords and how specific metrics influence traffic and marketing.
As a business, this is a relatively cheap investment.
But if you don’t know much about pay-per-click (PPC) or AdWords, it can be difficult to assess the difference between PPC or cost-per-click (CPC). What is the difference, and does either one matter more in your business?
The question ultimately comes down to PPC vs. CPC.
What metric will you trust more when it comes to assessing your success? How do you know if you need to make a marketing change? What metric helps you identify weak points in your marketing strategy and in your business?
Having an understanding of each metric can help you figure out the value and how to properly assess what your marketing plan should be moving forward. It can help you identify your core audience and if you should retarget your core demographic.
Here’s everything you need to know about PPC and CPC for businesses large and small, plus why each is incredibly important to understand.
What Is PPC, and Why Should I Care About It?
PPC is a form of search engine marketing.
In essence, you are paying Google or Facebook to display your ads on their search engine. You are paying whenever someone clicks on an ad.
If you have a business website and a blog, having a high number of keywords can help get your website higher ranked in Google or other search engine inquiries.
Obviously, as a business, you don’t want your ad getting ignored and scrolled past when someone searches for something relevant to your product. You can prevent this with a number of strategies.
These strategies can help your business stay competitive against other similar businesses when your ideal customer is searching for a product that you sell.
PPC Is About Strategizing Your Paid Search Marketing Campaigns
One of the strategies of pay-per-click is that you can create short and concise headlines when people see your ad after they have searched for something.
This is why it’s important to have only 25 characters in your headline, 35 characters in your display URL, and 35 for your ad copy. Creating conciseness in your advertisements allows the customer to clearly understand what you are selling.
It’s also important that you have a clear PPC goal that matches what your business is trying to accomplish.
With PPC you can do search ads, display ads, and even remarket to your ideal customers. Ultimately, you have to decide what’s going to bring in the most clicks at the lowest cost.
You can read more here about how to figure out your PPC ROI.
What Is CPC, and Why Should I Care About It?
CPC is the amount of money you are willing to spend on every click.
In other words, it gives you an idea if a marketing campaign, like PPC, is effective.
You can see if your AdWords is performing well and what it is costing you. You can also see the quality of your AdWords and how they performing compared to your competitor’s site.
This is also why you need to care about industry standards when it comes to the average cost per click in any industry. If you are paying more cost per click in your industry compared to others, it could mean that your campaigns are not as effective compared to your competitors.
CPC Allows You to Assess Your Marketing Budget
Another reason why you should care about CPC is that you don’t want to be an exorbitant amount toward a particular PPC campaign if you know it’s not working.
CPC gives you insight into how much you are spending and if it is worth it.
You want to assess your return on investment and see if you are making a profit. One tool you can use to assess if you are making a profit is by dividing your competitor ad rank by your quality score. This will give you your actual CPC score and help you figure out if you paying more than you need to.
After you figure out your CPC, you can figure out how to improve your PPC campaigns. For instance, you can raise the quality of your ads.
In addition, you can also refine who your audience is and who you are targeting in your advertisements. In a similar way, you can also retarget specific audiences if you think they are more inclined to click on the advertisements than they were before.
In the end, CPC is so important because it allows you to assess your marketing budget.
PPC vs. CPC: Why Does It Matter?
Does it matter what PPC vs. CPC is?
Of course, it does, because you don’t want to spend an exorbitant amount on search ads if you don’t have the budget. Depending on your business’s financials, you may be better off choosing one route over another.
What it really comes down to is how well you know your audience and how much you are willing to spend on ads. If you know where your ideal customer hangs out and your advertisement is very targeted, then you can figure out if PPC with a specific search engine may be working at a specific cost (CPC).
To find more information on PPC and CPC and which metric is better for your business, contact us.
SEO and PPC seem to be in a never-ending way, but you cannot overlook pay-per-click advertising because the benefits are undeniable. PPC has enough potential to deliver targeted traffic and generate more sales. The question is, should you do it in-house or outsource to a PPC management company?
For a PPC campaign to succeed, you need dedication and the ability to analyze data as an ongoing strategy. You may not know this, but there is a wide array of PPC marketing strategies that go from Geo-Targeting to Ad Scheduling, Dynamic Search Ads, Remarketing, among others. This makes the whole process quite tricky and challenging, making it essential to hire a PPC management company.
In this post, we’ll be looking at eight compelling reasons why you need to hire a dedicated PPC management company and the benefits you’ll reap from it. You’ll learn that you can avoid overspending mistakes, which means maximizing your returns from the ads. Besides, this frees up your time to do what you are best at, which is managing the business.
1. PPC Requires Skills, Experience, and Expertise
If you attempt PPC on your own, then you’ll soon discover that it requires a great deal of knowledge, a certain set of skills, and expertise. It may take a few years to garner the kind of experience necessary to handle the enterprise really well and drive it to success.
When you hire a PPC management company, however, you not only gain access to qualified professionals, but you get a comprehensive strategy that will utilize the latest technology. Professional experts will adjust keywords accordingly and monitor the campaign until you rank at the top.
2. Keyword Research Is Complicated
Keyword research plays an integral part in PPC ad campaigns, and experts spend so much time on it, initially and through the process. The problem with picking the wrong keywords is that you can exhaust your budget before you get any positive results. There may be free keyword tools on the internet, but a PPC company invests in better tools that offer a competitive advantage, which you lack on your own.
3. Tracking Is Just As Complicated
Tracking is one of the most significant aspects of a successful PPC program. You not only need to track sales, but you must track where they’re coming from as well. A well-executed analysis is supposed to show which keywords and placements bring in the most conversions.
The process involves tagging, which makes it possible to see which campaigns are doing well. Installing tracking codes requires coding knowledge, and if you have to learn all these things, then you better outsource your campaigns to experts who already know them.
4. The Costs Will Be Lower
The costs of hiring an in-house staff member to manage the PPC campaign far exceeds any costs you would incur outsourcing the task. Inhouse employees, come with a set salary and other employee benefits. Beyond that, you’ll need to consider the initial setup costs, investing in the right tools, and other overhead expenses.
Most of these costs are eliminated when you hire a PPC management company. You still have to pay a given amount for the expertise, but that will be just about it. They can work for you on an hourly basis, so payment doesn’t have to be a set salary.
5. It’ll Save You Time
Time is money, and any minute wasted is a blow to your business. You need to understand that setting up a PPC campaign is not an easy task.
Managing it to success will undoubtedly take some time because the process needs to go from keyword research to advert writing, monitoring, and updating whenever necessary. Executing all these tasks effectively and efficiently will take a substantial amount of time.
Besides that, PPC ads need tracking to identify profitable locations, and the ad extensions are working successfully. When you hire a PPC management company, you can spend all this time doing other important things for your business and be sure that experts are handling your ad campaign.
6. Gain Agile and Accurate Results
Given that you are on a set budget, your ad campaign simply has no room for mistakes. An inexperienced in-house team can cost you a lot of money if they keep making mistakes.
A professional adword management team, however, has experience in dealing with multiple campaigns. They are not only reliable but agile with technological knowledge and access to all the necessary resources. It’s easier for them to handle complex campaigns within the given deadlines.
7. They Know All About Campaign Settings
Setting up a PPC is no easy feat and requires a high level of professionalism. For your business to get optimum exposure, several things must be set up. For instance, do you want to target a specific geographical location?
Would it be feasible to target the local, national, or global market? Do you need to have different ad groups?
You must also consider whether you want to associate with a partner network and whether it would be better to filter out similar sites. It would help if you had a professional with a clear understanding of all these things for your campaign to be a success.
8. Budget Management Requires Commitment.
It’s quite easy to surpass your budget if you make mistakes. Keyword bid amounts tend to vary, and you can spend weeks trying to manage your allocated budget. Unwanted clicks can also cause the budget to skyrocket and you need the expertise to check for click fraud and web robot activity.
Pulling It Together With a PPC Management Company!
There are many more reasons why hiring a PPC management company beats doing it in-house. They have a deeper understanding of clock fraud, keep up with the latest trends and changes, and work full time to ensure your goals are met.
What better reason do you need? If you want your PPC campaign to rake in significant returns, give us a call. We’re a professional PPC management firm that will help your business soar to new heights.
Every business that is spending $1 on Google Adwords will earn an average of $2 in revenue.
Does that mean your business is destined to make a profit with Google Adwords?
You want to get what you paid for. You want to earn revenue based on what you’re spending on Google Adwords, Facebook advertising, or another form of advertising that uses clicks to measure results.
But how do you do that? How do you measure the ROI of your AdWords and your cost per click?
You have to know how to calculate cost per click. You have to calculate the ROI. When you learn how to calculate the cost per click, you can start strategizing.
You can figure out how to produce a higher ROI for your business.
Here’s what you need to know in order to succeed with Google Adwords and how it can help your business exponentially growth.
You’ll find a guide to understanding your AdWords ROI, PPC ROI, PPC formula, PPC calculator, and Google ROI.
How to Calculate Cost Per Click
Cost per click can be calculated by taking advertising costs and dividing it by the number of clicks. The result will tell you how much you’re spending on advertising and essentially tell you what your revenue is.
You may also want to know what the average cost per click is because it can give your business some insight into how much the average advertiser spends.
The average cost per click formula is average CPC = total cost of clicks divided by the total number of clicks.
You can figure out how much you’ll be charged with each click on Google Keyword Planner.
Reasons Why Your CPC is High
If your business sees a high cost per click, resulting in more money being spent, it could be for a lot of reasons.
It could be the competition is high in the keywords you’re using on Google Adwords, or your competition is running similar ads.
It could also be your quality score depending on your use of keywords, ad relevance, and other factors.
Why It Matters
This is why it’s valuable to understand how to calculate your CPC. It determines your ad spend and your overall profit as a business. You want to ensure the money you’re spending on Adwords on another form of advertising is giving you the best value.
You have to figure out how much of a profit margin you’re willing to take based on your return of investment from Google Adwords or another form of advertisement.
Why Pay Per Click is a Remarkable Strategy
Knowing what’s a good cost per click for your industry gives you not only insight, but it also gives you the advantage over other competitive businesses.
It gives you an advantage because you can look at specific metrics that can help you strategize and figure out how to target your market. It’s a strategy to understand why they click more or less.
You can zone in on this target audience and figure out what’s wrong with your ad if it’s the copy, the image, or something else that is not bringing in clicks.
Measuring your cost per click gives you an opportunity to really know your target audience, which can give you more profit.
You can also measure your spending goals and determine if you are getting the amount of traffic to your site to bring in more clicks.
If a certain kind of advertising is not working for your business, you can assess if you want to continue with it. Cost per click is a measuring tool that works across various advertising platforms, so you’re not limited to using just one advertising platform.
You can decide what’s going to bring your business the most profit from a specific advertising campaign with a profitable cost per click.
What’s the ROI?
While we mentioned the average ROI for a business, it’s insightful to take a deeper dive into the analytics and see what is producing the best investment for your business.
Your Google ROI
To calculate your Google Adwords ROI, take the revenue from your ads, subtract your overall costs, then divide by your overall costs. The result will tell you your overall profit.
However, you will also need to track your conversions. You may have clicked on your ad, but maybe some of them stop when they get to a certain point in your funnel. Conversions can help you take a deeper dive into what your ROI is.
Your PPC ROI
Another helpful tool for determining your return on ad spend is taking the sales from PPC, subtract it from the cost of PPC, divided by PPC cost.
To avoid any confusion, here’s an example.
Let’s say the sales from PPC was $2000 and the amount of money you paid for PPC was $1000. We would subtract both numbers, which would be $1000, and then divide it by $1000, resulting in 1.0 = 100%.
That is how you figure out your return on ad spend.
How to Optimize Your Cost Per Click
Calculating your cost per click is just the beginning if you want to succeed and bring a profitable ROI.
After you calculate cost per click and your ROI for any kind of advertising, you need to assess which is bringing you the most profit. You have to figure out if you need to test your offer more. Maybe it’s the copy, the image, or the placement of the ad that could be improved.
That’s why you now have a measurable tool in assessing what is going wrong and right with your advertising.
That’s how your business can succeed beyond your competitors.
Now you have all the tools required for understanding your CPC ROI or Google Adwords ROI. You have the tools to succeed.
If you need help, we can help you master these tools and do the work for you.
You can see how we help businesses like yours and how we help them succeed beyond their expectations.
Are you having trouble getting visibility with your Google ads?
Google ads not showing is a common problem for those who don’t have the inside track on AdWords.
It’s also troubling, particularly if you’re in a local market and not getting leads.
Fortunately, there are a few easy fixes that can make sure your advertisements are plastered over the top of the page. Let’s get right to it and we’ll help you troubleshoot your advertisements.
First Things First: Declined Payments and Paused Campaigns
The first things to take a look at are obvious, but you’d be surprised at how often users fall prey to them.
An errant click will occasionally pause a campaign. The first thing to do is to make sure that the campaign is still running. If you’ve accidentally checked the pause button you’re not going to show at all.
The second thing you’ll want to make sure of is that your last payment to Google AdWords went through. Sometimes a card gets declined for various reasons and if you haven’t paid last month’s bill Google isn’t going to show your ads.
Check Your Bids
Bidding is the central component of your PPC campaigns and it’s one of the most common reasons for ads failing to show.
Bid too low and you’ll end up not showing at all. Most people are aware of that, but the other direction can be just as detrimental.
When you bid too high you may burn through your budget before you’ve even had a chance to make your first sale. It’s a common mistake for newbies and you can adjust your bids or budget accordingly to get your ads showing again.
Bidding really high isn’t always the best way to do things, however, even if you have the budget to do so. You may end up spending ten times more than your competitors if you don’t keep a tight leash on your AdRank as well.
Take a Look at Your Keywords
Sometimes the search volume for the keyword targeted isn’t there. Keyword research isn’t something you can skip over, particularly if you’re new to using AdWords.
Search volume indicates how many monthly searches roll in for each of the keywords that you’ve chosen to use. Despite what some people will tell you, you can actually use the built-in keyword tools quite effectively.
It can take some additional research into how to use Google Keyword Planner more effectively if you’re insistent on handling things yourself, but the effort will reward you with better results than virtually any other aspect of your PPC campaign.
Or, you may be stuck bidding for keywords that have huge search volumes and commercial potential. In those cases, the competition may simply be drowning you out through virtue of higher budgets and professional assistance.
You may need to move to long-tail keywords and question-like queries in order to have your ads seen on a regular basis.
When it comes down to it, your keywords are the beating heart central to your paid advertising and the time spent will be well-rewarded in most cases.
Is Your Copy Relevant?
Google AdWords doesn’t allow a lot of room for advertising copy. You’ve really only got 270 characters to make the most of.
That means a tight focus on keywords and relevancy, rather than flowery ad copy, is the best way to increase your AdRank.
Leave out the mottos and slogans, unless they were designed with keywords in mind, and instead focus on making sure that anyone reading it knows exactly what you’re selling before they click on the ad.
The truth is that this limitation isn’t too bad. When someone is targeting a keyword with commercial intent they’ll often only read the headline. Just make sure to keep things tight and relevant for the best results.
Your Landing Page and CTR
There are two more components that people often overlook.
Your landing page has to be relevant to the keywords and ad copy you use. People will occasionally get the bright idea to slide into a niche with higher volume but zero relevance towards what they’re selling.
Think someone selling hiking boots but using ads masquerading for cheap Air Jordan sneakers and you’ll see the problem. Google’s focus is always on the end user’s experience and if your ad detracts from that it’ll get shuffled out quickly.
Google’s algorithms are great at sniffing out schemes like that. You can also do it on accident, just not showing what users what their original search intent was looking for. It’s a good idea to check which keywords you’re looking at and see if there could be any confusion.
Google also rewards ads that perform well in the first place. If your click-through ratio is too low you’ll be penalized, while ads that are relevant and receive a lot of clicks will generally have their AdRank improved over time.
It’s all about relevance for the end-user and whether or not Google thinks your ad will be helpful. You’re certainly paying them well, but they’re a titan because they focus on the search engine user and not necessarily on the people who are paying for their ads to be placed.
Google Ads Not Showing? Not a Problem
It can be frustrating to find your Google ads not showing. We recommend going through the above before you start to panic, they’re all quick and easy fixes after all.
In the end, however, many small businesses simply don’t have time to create campaigns that are complex enough to really shine. That’s where professionals come in.
If you’re looking to make sure that your next Google AdWords campaign really makes a splash, why not contact us and see what we can do to help your marketing efforts.
5 Tips to Improve PPC Advertising Performance
1) Start with The Destination: Your website or landing page (s) are critical to your Google Ads / PPC advertising results. Focus on this first before running paid ads, as the initial impression the searcher has of your website, and your business, are imperative for increasing leads and sales. To begin, make sure that your site loads quickly, as this is important to users as well as Google. You can use site speed tools to check your site, such as GTmetrix or Pingdom. If you are using a WordPress site, you can use a caching program such as WP Rocket and an image optimization plugin, such as WP Smush. Make sure that your website is mobile friendly. It’s important that your landing pages are visually appealing, has confidence factors (certifications, awards, testimonials, etc.), lower the barriers of entry and makes it easy to contact your business. You can either a) use a website builder program such as Square Space or WIX b) use a WordPress site and a user friendly theme such as DIVI c) hire a good web developer. Use a good hosting company, consider using a CDN such as Cloud Flare.
2) Focus on Best Practices: Setup and manage your campaigns based on industry best practices: https://support.google.com/google-ads/answer/6154846?hl=en This includes running relevant keywords focused on both search volume and relevance / buyer intent to your business. Stay away from broad match keywords or keywords with too broad of an intent. Use the keyword planner tool in your Google Ads account to find relevant keywords with buying intent as opposed to research / informational searches. Make sure that your landing pages have some of the major keywords on your landing pages.
3) Optimize on a regular basis. Pay per click advertising is a fluid, ever changing process. It’s more of a live auction than a set and forget process. You should be strategically optimizing your PPC campaigns on a bi-weekly basis. At the minimum, you should be: a) reviewing and implementing appropriate optimization ideas in your account b) labeling all converting keywords and phone calls, so you can be more strategic in your bidding c) removing low quality score keywords (2/10 or less) d) make sure that you are not running broad match keywords, which can run up your costs and reduce relevance d) reviewing the search terms report, adding converting / relevant keywords and excluding keywords / search terms that are not relevant. e) optimizing ads and adjusting. Normally, I would suggest viewing ad data over a longer period of time and pausing any ads that have over 100 impressions and a click thru rate of less that 1% and writing new ads. Test 3-4 ads per ad group, including running responsive search ads and potentially call only ads.
4) Reduce click fraud. Google does pro-actively filter out and remove invalid clicks from your Google Ads account, so you are not charged for those. However, there are both unscrupulous advertisers that may click on your ads to run up your costs, bots, click farms and more that can waste your advertising dollars. Using another layer of protection against click fraud, such as Click Cease, PPC Protect or other related tools, can help reduce advertising waste and inefficiencies.
5) Track results. It’s critical to accurately track conversions / results in your pay per click advertising. A conversion is simply an action you want a user to perform, such as clicking on your ad and calling your business (website call conversion), submitting a contact form on your site and requesting additional information, making a purchase, etc. Google has an excellent tag implementation team that can help ensure that all conversion tracking is properly setup. You can contact customer support and request and appointment with the tag implementation team (make sure that you have administrative access to your website and that the site is being backed up on a regular basis.)
The above article was written by Steve Pitt, President of Internet Expert Online & PayPerClickAuthority.com Steve Pitt is certified in Google Ads and Bing Ads (Microsoft Advertising) and his company is a Google Partner, Bing Ads Partner (Microsoft Advertising Partner) and A+ rated with the Better Business Bureau. Steve has specialized in PPC advertising management since 2010 and is author of the book, Google AdWords: Better Results In 30 Days”.
You’re planning out your Adwords bid strategy, which means you’re about to make a big investment in your business. And the word ‘big’ is used intentionally, even if you aren’t working with a huge budget. Well-thought out Adwords bid strategies take your most valuable resources as a business owner: time and energy.
But with the right strategy and some foresight, your Adwords campaign can become a serious asset for growing your business.
In this article we’ll look at the secret—no, secrets—behind a winning strategy for Google Adwords.
Let Google Help You
As a business owner—or someone preparing a pitch to go to the business owner—it’s important to remember that the key to a good strategy is to use the information Google gives you. Google is, quite literally, the titan of the internet. One way they prove that is by literally showing you on their website how to structure a good Adwords campaign.
For example, the first thing Google does is ensure that you have a goal for your campaign. There are several different reasons you might run an Adwords campaign, and they may be more specific than you think. Don’t assume just because you’re trying to grow your business that every option will work.
Do you want customers to go directly to your site? Do you want them to click through or work their way into a sales funnel? How about capture leads in an email list?
Knowing this will help you set up the rest of your campaign.
Choose Manual Or Automated
Google gives you the option to automate your Adwords bidding nowadays. Unless you want to be totally hands off (and have the budget to do so), it’s probably best to be at least somewhat involved in the process. This might mean doing it yourself, delegating the task to someone on your team, or using a third-party service to keep track.
A manual cost-per-click strategy, for example, gives you options. You can set bids at prices based on the ad group or the keyword level. Since these can change pretty quickly, knowing what’s going on is important.
Obviously Google wants you to have a good experience, so their automated system is set up to help you accomplish your goal. But you’ll have less freedom to do what you want if you hand over the reigns to them.
Research, Research, Research
If you’re new to Adwords bidding strategies, you might be thrown off by the amount of options you have to choose from. Here’s a quick rundown of some of the things you should be clear about before starting your campaign.
- Keywords: Whether you use Google’s tools or consult a third-party to determine the short and long tail keywords you’ll use in your strategy, this is important. Because these are what you’ll be bidding on, keywords are essentially the building block of your whole strategy.
- Competition: As is the case with most business decisions, it’s going to behoove you to know what your competition (or friends) are doing and what they’ve been successful with. This might help cut out some of the learning curve or “lost” dollars early on. Most important, though, is knowing who is ranking at the top of the keywords you care most about.
- Who Are You Targeting?: Last is knowing your audience. Other than the obvious sites that most people buy from—Amazon and the like—where are your people buying stuff from? If there’s a pain point you can address (through keywords or through the actual service you’re providing), this may help you find a niche “in” that can make your campaign far more successful.
Here are a few final things to consider that will help you run a rock solid campaign.
1. Consider How Long You Plan To Use Google AdWords
It’s important to consider the duration of time (or how much budget you have to sustain) you plan to continue with Adwords. The reason being is this can change your strategy.
For example, as your Adwords account grows, it may become difficult to keep on top of your bids—especially if you’re in charge and not letting Google do it.
2. Consider The Time Of Year
Depending on the product that you’re offering, your Adwords bid strategies might totally benefit or be completely thrown off. That’s one reason Google offers a seasonal campaign, where you can time your product, service, or website around holidays.
This, however, works both ways. Because people are generally more distracted during the holidays, they may be less inclined to click on something they would normally dive into in April or May.
3. Start with PPC Bidding Strategies
If you’re still overwhelmed or have a little bit of budget to test the waters with, the simplest approach is to go with a PPC, or pay per click, bidding strategy. These are the ads you commonly see at the top of a Google search.
Your conversion rate may not be as high, but at least you can get a feel for the effectiveness of your keywords. And because of your position, you’re likely to get some leads.
Here’s where you can learn more about PPC strategy if you’re interested.
Adwords Bid Strategy: Wrap Up
There might not be any magical “secrets” when it comes to your Adwords bid strategy—at least none that will transform your business over night—but doing your research and being clear on your strategy can help eliminate wasted money and measure the effectiveness of your campaign.
To learn more about our services, contact us to see how we can be a fit for your business.
Google’s advertising network reaches 90 percent of internet users around the world. Their ads not only show on Google itself, but they also reach visitors on major news sites, blogs, and other Google sites like YouTube and Gmail.
There’s no other advertising network that comes close to Google’s reach. But a large reach doesn’t mean it’s worth spending your hard-earned advertising dollars with them.
Is Google Adwords worth it? Let’s take a look.
A Brief History of Google Ads
Google Ads, originally called Google Adwords, is close to 20 years old. Google started selling advertising a few years after launching its search engine and that’s where 95 percent of their revenue comes from now, almost two decades later.
At first, these ads were only shown on the Google website but it wasn’t long before they launched their Adsense product, which lets other websites place Google ads on their sites. This multiplied the reach of those ads many times over and led to the 95 percent coverage they reach today.
How Google Ads Work
Google Ads ads work a lot like the regular Google search engine. When someone searches for something on Google, they get a list of the web pages that Google thinks are the most relevant for that search term.
Ads get displayed the same way. When you create an ad, you choose keywords that you want to trigger your ad. When someone searches for that keyword, your ad might show up in the results.
We say “might” because there’s another factor involved – how much you’re willing to pay for each click on your ad. Google’s ads are what’s known as pay-per-click, or PPC, ads. You don’t pay when it gets displayed, only when someone clicks on it.
When you create your ads, you can choose how much you’re willing to pay for each click. If there are a lot of ads competing for the same keyword, the cost per click will be higher. The order the ads get shown is partly determined by who bids the most.
There are other factors involved beyond the cost-per-click, mind you. The “quality” of your ad has a bearing on it as well, meaning how relevant it is to what people are searching for and how many people click on it. If your ad gets more clicks and people find what they’re looking for on your website after clicking, you may rank higher than another ad with a higher bid per click.
Google Ads vs Organic Search
You might be wondering why you would pay Google to run your ad when the regular search results (known as the “organic” results) don’t cost a thing.
This is a common misconception. You may not pay Google to have your website show up in the organic results but there’s still a cost involved. It takes time for search engine optimization (SEO) to work its magic and get your site to show up in the ranks and there’s a lot of work that has to be done for it to be effective.
Building links to your web pages, writing new content on a regular basis, maintaining your web server so your website loads as quickly as possible, and making changes to your site as Google fine-tunes its ranking algorithm are a few of the things you’ll need to do to get your site ranked in the organic results.
It can take weeks or months to see results, during which your website won’t be generating any new leads or customers.
Why Google Ads Are a Good Value
Google Ads, on the other hand, start working almost immediately. It can be as little as a few minutes from the time you set up your ad to the time it starts showing up in the results.
This lets you test things to see what works and what doesn’t. In the time it would take to get the first visitors from the “free” organic results, you could have your entire marketing funnel running like a well-oiled machine.
Google Ads Work with Any Size Budget
You don’t need to have a massive advertising budget to get results from Google Ads. You can run an effective campaign for as little as $5 or $10 a day if you set it up well. Start by targeting a small number of targeted keywords for the product or service you’re advertising so your ads only show to the people who are most likely to be interested.
Once you start to get data about what’s working and what isn’t, you can cut out the ads that aren’t and scale up the campaigns that are. Constant testing and tweaking let you “dial in” your ads to get the highest possible ROI.
Google’s own data shows that, on average, Google Ads advertisers generate $2 for every $1 spent on advertising. Who wouldn’t want to get a 100 percent ROI on what they spend on advertising?
Once you see what’s working, then you can start putting the work into SEO because you already know what connects with your audience. Using Google Ads to gather data and putting that knowledge into action for long-term SEO gets you the best of both worlds.
The Power of Remarketing
One of the most powerful features of the Google Ads network is what’s called remarketing. If you’ve ever looked at something on Amazon or eBay and started seeing ads for the same product or other related items on various other websites, you’ve seen remarketing in action.
Remarketing lets you show ads to people who have visited a web page, taken an action like clicking a link in an email you sent, not taken a certain action such as viewing a product on your site but not buying it, and various other triggers.
This gives you the ability to show ads to targeted groups of people, and make the ads very specific to them. You can offer them special discounts, remind them of an action they started and didn’t finish, and a myriad of other things to grab their attention.
Is Google Adwords Worth It?
Hopefully, we’ve answered the question, “Is Google Adwords worth it?” with a definitive yes. If you manage your advertising campaigns properly, you won’t be spending money on ads – you’ll be investing money that will multiply several times over when it comes back to you in the form of customer sales.
The trick is learning how to manage your campaigns properly. As Google has added features and new technologies to its ad network, it has become more and more complex. It can be a full-time job to stay on top of the latest changes, not to mention the time you need to spend managing your campaigns.
If you’d rather focus on what your business does best and leave the Google Ads work to experts, Pay Per Click Authority can help. Our expert Google Ads management service will take care of all the hard work, letting you focus on serving all the new customers that your ads will send your way.
Get in touch with us today to find out what we can do to help grow your business.
80% of bloggers never make more than $100. That’s not an encouraging statistic, is it? But how many of those bloggers created quality content or took advantage of monetization opportunities?
Very few, if any.
By virtue of seeking out this article, you’ve already proven your desire to build a successful blog. That puts you ahead of the pack. You’re ready to learn how to make money from ads, and you want to do it the right way.
Even a budding website can benefit from lucrative advertising opportunities. From large sites to new, here are seven ways to make money on your blog with advertising.
1. How to Make Money from Ads
Advertisements are all about volume. Before you pursue something like an advertisement network, you need to have a worthwhile website. Many advertisers require a good amount of traffic before they’re willing to work with you.
What does this mean for you? Don’t focus on advertisements until you’ve created an alluring foundation to place them.
With great SEO and consistent content, you can gather a following of several thousand monthly visitors. You can leverage this kind of traffic for reasonable advertising opportunities.
Keep a sharp eye on your analytics. Even if you were to pursue traditional advertising with a small blog, you likely won’t make enough for it to be a worthwhile endeavor. Build your website first and don’t reach out until it’s ready.
2. Pay-Per-Click Ads
Pay-per-click ads are perhaps the most common. They offer some of the best rates around. But there’s a problem.
Your advertiser will only compensate you when a visitor clicks on the ad. Some people consider this to be a fair payment model. After all, why should you get paid for advertising space when it didn’t lead to a customer conversion?
However, it puts more pressure on you, the publisher, to emphasize the advertisements. You want them somewhere noticeable to maintain a decent click-through rate.
It’s also important that the ads are relevant to your website and clients so people are more likely to click them in the first place. Many services, such as Google Ads, keep it easy and use an algorithm to display relevant ad materials.
But PPC isn’t just for major advertisers. You can use PPC services to improve your search ranking and bring more traffic to your site.
3. Cost-Per-Impression (CPM) Ads
Don’t want to worry about a click-through rate? You’ll receive payment with cost-per-impression ads even if visitors don’t interact with them. However, they don’t pay nearly as well as the PPC alternative.
A CPM advertiser pays in installments for every 1,000 impressions. This type of advertising is mostly reserved for very popular websites. Without a heavy amount of traffic, you won’t generate enough impressions to make it worth your ad space.
4. Affiliate Marketing
Depending on the content of your website, great affiliate marketing opportunities are available. This is a type of advertising where you promote a service or product through a hyperlink. If a visitor clicks your link and makes a purchase, you’ll receive a small percentage of the sale.
A developer blog will have limited options in the affiliate marketing space. But if you review books or toys, this is a great opportunity to effectively get paid for ads. They’re low-profile, so it doesn’t even feel like advertising.
Do you mention products often on your website? Become an Amazon affiliate and include a link to the product on their storefront. It’s that simple.
5. Sell Ad Space
Don’t want to deal with an advertisement network? You don’t have to. You can sell your own ad space with flat fee ads.
This gives you more control over the content that appears on your site, as well as the revenue you’ll earn. Of course, it takes more work on your end to find an advertiser who wants to buy space.
This tactic works best for large websites or those with a niche audience and decent traffic. Maybe you have a blog that focuses purely on luxury pens. Team up with a pen manufacturer and you’ll both benefit.
6. Get Paid to Blog
Some advertisers take a more comprehensive approach to advertising. Instead of buying indirect ad space, they pay bloggers to review their products. This will lead to a one-time payment, unlike other payment models.
This is more work than simply enabling advertisements on your site. However, if you were going to review the product anyway, it’s another opportunity to make money with ads.
Just note that advertisers may decline to compensate you for harshly negative reviews. That’s one reason sponsored reviews can impact the integrity of you and your site. Pursue this path only if you’re ready to navigate its legal and ethical complications.
7. Advertise Your Own Service
We’ve talked about touting the products of others. But what about your own?
For example, include a portfolio on your photography blog. Use some space in the sidebar to describe yourself, your experience, and your services. This may take up room for ads, but it’ll pay for itself when it lands you a new client.
Many professionals run popular blogs as proof of industry expertise. In a sense, the entire website is one big advertisement for you and your freelance business.
But on some websites, including a link on the navigation bar isn’t enough. Give yourself some ad space to sell yourself.
Monetize Your Website
In 2017, digital marketing expenses increased by 44%. More advertisers than ever before are finding value in digital campaigns. As a website owner, you’re poised to take advantage of this industry trend.
You know how to make money from ads. But is your website bringing in enough traffic to make them worthwhile? Build a bigger website with these seven tips to improve your search engine placement.