Google recently announced that they are releasing a core algorithm update to their search indexing system. This is the third confirmed core update for 2020.
Google went on to say “ several times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as “core updates.” They’re designed to ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers.”
The focus seems to be on high-quality, original content and rewarding more deserving pages that have the highest quality, original content, as opposed to what used to seem to work with SEO, which was links (backlinks) from other sites. Regarding this Google 2020 core update, the short answer seems to be simple, focus on ensuring your site is offering the best quality content you can. That’s what Google’s SEO algorithms seek to reward and should help with Google algorithms.
Here are some helpful hints when evaluating the content of your website and how to best comply with the most recent core update:
Make sure your content and information on your site are original and not stolen from other sites.
Make sure your content is comprehensive in describing the topic and the keywords you are trying to optimize / rank for. The days of throwing up an informational website that talks about how great your business is are over. Google wants quality content that provides useful, detailed information, research, and analysis.
It’s helpful to share content that shares insight and interesting information.
Make sure your headline, title tags are correctly optimized. Avoid exaggeration or shocking headlines.
Write content that users would find helpful and would consider bookmarking or sharing with others.
Credibility is important, as are confidence factors. The author should share credible information.
Expertise, Authoritativeness, and trustworthiness are important guidelines to follow when developing quality content for your site. You can learn more about the acronym E-A-T here.
You can use various tools to help in developing good, original content that is optimized for SEO, such as SEMRUSH’s content marketing tool. This can help you develop quality, SEO optimized content that drives marketing results.
Regarding the most recent Google core update, a common question is how long will it take for a site to recover, if it improves their content? There is not a bottom-line answer to this. Broad core updates tend to happen every few months, so it may take a while. That being said, Google is regularly making improvements and adjustments to their search engine algorithms.
Here’s your bottom line, key takeaway regarding how to improve your site’s organic rankings. High quality, original content on your site is a critical component. This includes information that would be useful to users, is in-depth in nature, and is written in an authoritative manner. So keep working on your website, keep adding good content to your site, keep blogging. Your website, landing pages, and blogs are always a work in progress. The days of the set and forget are over. Google will continue to make adjustments to their algorithms and roll out more core updates.
You can also find additional resources and helpful information about writing good content in Google Webmasters.
You’ll also find plenty of advice about good content with the resources we offer from Google Webmasters, including tools, help pages, courses, and more.
Another helpful tool is Google Search Central, which is a free tool from Google. This can help you better understand how your site is performing on Google search, and what you can do to improve your site’s organic rankings and drive more qualified traffic to your site.
Google recently announced that they are re-branding from “Google Webmasters Central” to “Google Search Central”. The overall goal appears to be the same, which is to help users improve their website’s visibility (organic results) on Google Search and to show up on Google search as well as how to increase search traffic.
Google offers several paths to choose from with the site, from a simpler “Quick Start” for users that have limited time and just want the bottom line, basics of SEO to beginner SEO, advanced SEO, and more. You will also find more detailed information on how Google Search Works, as well as a helpful SEO starter guide.
You will also find a helpful guide on “How search works” which explains the basics of crawling, indexing, and search results. Additionally, there is a helpful section in Google Search Central on how to optimize your site for search engines, including the basics of being descriptive, be topical, keeping your site up to date, and more.
Google also offers an informative guide to Search Console, which Google says “is a free tool from Google that can help anyone with a website to understand how they are performing on Google Search, and what they can do to improve their appearance on a search to bring more relevant traffic to their websites. The tool can help users monitor and optimize search engine performance for your website.
There’s also a Google Search Console help center where you can find answers to your questions and support. There is also a community forum where you can ask others your questions and get additional support. You will find additional information regarding Google ranking factors, crawling and ranking factors, security and malware issues, structured data, and more.
The good news here is that website owners and business owners can learn more about optimizing their website for organic search, increasing organic rankings, and traffic to your site. Whether you decide to optimize your website yourself or hire an SEO agency, this site will help you better understand search engine optimization and make sure you don’t get taken advantage of.
There are a lot of SEO agencies out there, some good, and some not so good. You’ll want to make sure that you don’t fall for an SEO scheme that does not follow basic SEO rules and guidelines, avoiding low-quality content, low-quality links, links networks, and scams. If you understand some of the foundational basics of SEO, that will help protect you from falling for a scam that can hurt your website’s organic rankings and overall health. Even more, the reason to invest some time with Google Search Central. Knowledge is power, especially with regards to SEO, and Google Search Central can help users and business owners increase their knowledge and take more control over your SEO efforts.
You can also follow the latest Google Search Central blog to keep up to date on all the latest news and developments. By increasing your web sites organic rankings, you can potentially decrease or eliminate your Google Ads advertising budget and reduce your needs for pay-per-click management.
Google recently announced that they are releasing a core algorithm update to their search indexing system. This is the third confirmed core update for 2020. Google went on to say “ several times a year, we make significant, broad changes to our search algorithms and...
Google recently announced that they are re-branding from “Google Webmasters Central” to “Google Search Central”. The overall goal appears to be the same, which is to help users improve their website's visibility (organic results) on Google Search and to show up on...
Google recently announced changes to insight reporting within a user’s Google My Business listing. Now you will be able to access more key metrics within your Google My Business profile. Google indicates that users will be able to gauge interactions so you can see how...
Google Local ServicesGoogle’s local search ads continue to evolve, with more emphasis on “badges” designed to “earn customers trust”. These badges are designed to give users “more confidence to book your services” states Google. The two badges are “Google Guaranteed”...
Petition Over Google Ads Hiding Search Term Data Google recently notified advertisers on the Google Ads dashboard that it has updated the search terms report to only include search terms that were searched by a significant number of users. This basically means that...
How to Increase WordPress Site Speed Load Time Having a website that loads fast is important both from a user perspective and experience, as well as from Google's perspective. It can also help improve your SEO results. However, WordPress sites can sometimes load...
Google Ads offers a fantastic opportunity to target your customers with ads that relate directly to their online searches. If you want to run a successful Google Ads PPC campaign, then you’ll need to think about the many different components involved in the...
Need to maximize your online success using PPC management services? Your PPC campaign might not be as effective without the right marketing strategies. To ensure the accuracy of your campaigns, it is necessary to reach out to PPC professionals. Read along to...
Google Updates Ad Policies Google recently made several updates to their ad policies. Google continues to restrict certain businesses from advertising on Google Ads and also continues to be more stringent with certain types of businesses and headings. It’s important...
Google Ads has recently issued advertisers credits to help advertisers with the impact of the COVID-19 virus. This is to help businesses face the challenges of the economic downturn over this pandemic. The ad credit is automatically applied to your promotions tab in...
Google recently announced changes to insight reporting within a user’s Google My Business listing. Now you will be able to access more key metrics within your Google My Business profile.
Google indicates that users will be able to gauge interactions so you can see how often people contacted you. They also plan to add more metrics/data over the next few months and will include detailed reports about searches and the number of people who saw your Google My Business profile.
After metrics are added to Performance reporting, the older versions of those metrics will eventually be removed from the Google My Business web and app platforms.
Performance reporting is currently available on Search and will soon be available on Maps.
Data will be available for up to 6 months. You’ll be able to review your performance by selecting custom time frames, with interaction metrics updated daily and other metrics updated monthly.
Google went on to state:
“To review the new metrics from your Business Profile, go to Performance reporting:
Google’s local search ads continue to evolve, with more emphasis on “badges” designed to “earn customers trust”. These badges are designed to give users “more confidence to book your services” states Google. The two badges are “Google Guaranteed” and “Google Screened”.
The advertisers that participate in these layers of trust are displayed next to a green, check-mark badge. This designation is quickly becoming the symbol of trust for Google users.
Trust would be built on what Google calls “Advanced Verification standards”. Google states: “In order to prevent fraudulent businesses from advertising on Google using false identities, Google Ads and Local Services advertisers in certain verticals will be required to complete Advanced Verification.”
The Google Guaranteed program now covers most Home Service categories, including appliance repair, carpenter, carpet cleaner, electrician, house cleaning, interior designer, landscaper, lawn care provider, mover, pest control technician, pet care provider, pet groomer, plumber, roofer, tree service provider, water damage, window cleaner, window service provider and flooring, foundations, countertop, HVAC, and siding pros. The green checkmark for Google Guaranteed providers signifies that Google has verified the business and backs the services booked.
Google states: “If you’re backed by the Google Guarantee, and your customers (that came to your business through Google) aren’t satisfied with work quality, Google may refund the amount paid for the service.”
The newer “Google Screened for Professional Services” program. This program is for lawyers, financial planners, real estate agents, photographers, event planners, and tax specialists. The Google Screened, somewhat similar to the Google Guarantee program, means that Google has verified the business’s background and backs their expertise.
Google states: All firms that have the Google Screened badge must pass a business-level background and a business-owner background check. Additionally, each professional in the business must pass a license check, and in some categories, a background check.
Only firms that provide professional services including Law, Financial Planning, and Real Estate are eligible for the Google Screened badge.
To qualify for the Google Guaranteed or Screened badge, the service pros undergo personal background checks and provide corporate documentation, proof of insurance, certifications, licenses, and other credentials, depending upon the industry. This process can take weeks, even months, as Google depends upon third parties throughout the application process.
Local Services Ads have been slowly starting to show at the top of Google search results for local search queries in key home services categories.
Having a website that loads fast is important both from a user perspective and experience, as well as from Google’s perspective. It can also help improve your SEO results.
However, WordPress sites can sometimes load slowly and certain WordPress themes, child themes, and plugins can slow down a site’s load time. Here are a few simple tips to speed up your site’s load time.
WP Rocket is a popular caching program that can help speed up a WordPress site’s load time (I use WP Rocket for the sites I develop and manage. I have NO financial interest with this product.) I’ve found that this WordPress plugin has helped me speed up my sites, especially since some of the themes and plugins I use can be kind of “heavy”.
Recently, WP Rocket rolled out a new version of their plugin. The big news is that the new feature will increase PageSpeed score for your site.
Here’s what WP Rocket says about the upgrade:
When you enable this option from the File Optimization tab, WP Rocket will tell you what scripts you can safely delay (e.g., Google Analytics, Facebook Pixel, LinkedIn Pixel, etc.).
And that’s just one of the new features that version 3.7 brings with it.”
I encourage WordPress web site owners/developers to try this plugin with the new upgrades and then test the results using a popular program such as GT Metrix, Pingdom, etc.
A few other plugins I’ve had success with in speeding up my website load time are PhastPress. Another great plugin for image optimization is Smush.
If this doesn’t speed up your WordPress website’s load time, the next step would be to use WP Faster.org
I’ve used their service for a number of my websites and have recommended them to clients, and have had very good results by using them. (Again, I do NOT receive any financial compensation by recommending them.)
It can be very easy to get bogged down in tweaking bids, making sure your ad copy jumps out, and putting all of your energy into juggling the numbers of Google Ads, but one thing that is often overlooked is creating a relevant landing page.
The ultimate goal of pay-per-click marketing is for you to convert clicks into sales. If users are taken in by your ad, but your landing page is confusing, irrelevant, or unattractive, then it could undo all of your hard work.
Driving people to your landing page is only half the job; the rest of the work needs to be done at a site level.
You should optimize your landing page for pay-per-click conversion by ensuring that your ads align with the content on your landing page.
Maintaining consistency on your ads and landing page means using the same keywords, and call-to-action across both the ad copy and the landing page.
2. Pay Attention to Negative Keywords
Using negative keywords can work in your favor. On Google Ads, you can specify what your product or service is not. This will ensure your ads don’t show up on keyword searches that don’t fit with the customers that you want.
By honing down the details, you’ll ensure that you’re not wasting time and money on an ad campaign that is completely missing the mark.
An example of how you can do this would be that if you were advertising an upmarket vegan restaurant, you’d want to specify that you don’t want to receive traffic coming from people looking for search terms such as ‘fast food.’
It is essential that you let Google know what your services and products are not, just as is it is important to state what they are.
3. Use All of the Relevant Ad Extensions
Many pay-per-click accounts will focus their attention on Paths, Headlines, and a Description of the main ad. Ad Extensions, though are an essential part of the user experience and can add a lot of value to your campaign.
Ad extensions will help to tell the story of your brand in addition to providing important information to your visiting customers.
There are a number of different ad extensions available. However, these are the most popular:
Callout Extensions- Help to build trust with phrases such as ‘quick and professional service’
Sitelinks Extensions- Additional links that direct customers to your landing pages or your website
Call Extensions – This allows you to include your business phone number in your listing
Local Extensions- Add your Google My Business account to your Google Ads to include your phone number and address in the listing
Try and use as many that apply to your listing as possible.
4. Fill in Every Available Section
Expanded Text Ads (ETAs) have made a huge difference in the way that Google Ads work. By adding extra specs for content that is relevant, ETAs allow the chance to tell a complete story about the services or products that you’re trying to sell.
To make sure that your ads perform to the best of their abilities, make sure that you fill out all of the available fields in the form.
5. Perform Thorough Keyword Research
Using the right keyword is essential when it comes to paying for Google Ads; after all, you need to ensure you get a maximum return on your investment.
One thing that should be obvious is that the higher the search volume is of the keyword, the higher the cost-per-click, and subsequently- the higher the ad spend.
If you go after high volume searched keywords, you’re going to have to pay more. So do your research and look for keywords that have a high search volume and a low cost-per-click as these will be the most effective.
A lesser-used strategy for cost-effective Google Ads bidding is to use Single Keyword Ad Groups. With this strategy, you’ll improve your quality score while your cost-per-click will go down.
6. Adjust Your Bids for Geo-Targeting
All industries can benefit from focusing their marketing toward their specific location. While geo-targeting is something local businesses such as lawyers, builders, hotels, and dentists use to their advantage all of the time, it’s not just useful for this type of industry.
Even if you don’t rely on your customer’s actual location, you should still think about optimizing your pay-per-click ads with geo-targeting bids based on local seasons and the needs of the user.
For example, if you sell sunglasses but you should negative bid in areas where it is winter and focus your geo-tagged bids in areas that enjoy plenty of sunny weather. You would use weather forecasts to then increase your bids on areas that are due to have a sunny spell.
There is a lot of money that can be saved by making sure your ads are showing in the right cities.
Get Our Help With Your Google Ads Tips
If you want to save time and effort learning all of the best Google Ads tips, let us manage your Google Ads campaign.
Get in touch today to find out how we can help optimize the perfect ad campaign that will boost your profits.
Need to maximize your online success using PPC management services? Your PPC campaign might not be as effective without the right marketing strategies.
To ensure the accuracy of your campaigns, it is necessary to reach out to PPC professionals.
Read along to discover five reasons why you need help from a marketing agency.
1. Better Audience Targeting
Are you displaying your ads to the right audience? You might face obstacles and challenges that prevent you from targeting the audience you want for your business.
For this reason, a PPC management service comes in handy.
Professional pay-per-click experts aim to drive targeted traffic to your website, increasing your chances to convert your visitors into potential customers. They have a strong understanding of figuring out your business demographics and helping you to target the right people.
PPC professionals utilize powerful marketing tactics that are properly planned and executed. The process they use makes it simple for your website visitors to engage with your content and to make a purchase.
They use innovative advertising techniques to target a wider audience and to get them to learn about your products and services. Their advanced campaigns may help you to get better results in a short amount of time.
Without PPC management, you could be missing out on a huge amount of targeted customers.
2. Skills and Expertise
If you don’t have the right skills, it is difficult for you to master your PPC campaigns. If you’re new to PPC, you should consider hiring professionals with skills and expertise to make your campaigns successful.
These professionals have years of experience working on many campaigns for clients and using the best marketing tactics.
Hiring these experts can prevent you from having to figure out how to launch your campaigns and to use the right techniques to drive great results. You have access to a PPC company that specializes in delivering comprehensive strategies to improve the ranking of your keywords.
These experts know how to address every aspect of your campaign according to the nature of your business.
3. It’s Cost-Effective
You don’t have to worry about going over your budget when you use a PPC management service. They can adjust your budget according to the performance of your ad campaigns.
You could be getting hundreds of ad clicks but no sales. You might not know how well your Google ads are performing or how to make adjustments to make conversions.
If you don’t know what you’re doing, you could end up going over your budget when you’re running ad campaigns.
This is a good reason for you to hire a PPC management service. You don’t have to guess and wonder which ads to delete or which ads to keep for your campaigns.
Depending on your budget, these PPC professionals can tailor your ad campaigns. They know how to create the perfect ad copy and finding high-performing keywords with the right competition that help to increase your conversion rates.
They have the competence to manage your campaigns and to help you make the most out of your budget. So, there’s no need for you to take the risk of doing the work yourself and losing substantial money through trial and error.
Your best bet is to rely on the experts. Using a PPC service is a smart investment that prevents you from taking risks and wasting time and money.
PPC management is an option that may help you to boost your online business.
4. They Use Marketing Tools
Your pay-per-click campaigns will be unsuccessful without the use of marketing tools. These are an integral part of your PPC campaigns.
It is better to hire experts if you don’t know about using these tools to launch accurate ad campaigns. PPC experts have the skills to research target keywords, negative keywords, and how to use keywords to write amazing ads for your business.
PPC experts have access to the latest and most innovative marketing tools that help to make your campaigns more effective. They utilize these tools to learn about your customers and to launch successful campaigns on your behalf.
The use of these marketing tools makes it easier for them to facilitate the launch of your campaigns.
5. They Track Sales
Do you know where your campaign sales are coming from? Keeping track of your sales is another important part of your ad campaigns.
PPC conversion tracking matters because you should know which ads are converting. You can use this information to increase the profitability of your business.
You should also know which landing pages are getting the most clicks, views, and conversions. By installing a tracking code to your website, a PPC management service can track and analyze your conversions.
They’ll also make a note of which ad groups, keywords, ads, and landing pages are performing the best for your campaigns. With the installation of tracking software, they can track different ads to create better campaigns.
Achieve Business Goals With PPC Management Services
PPC management services are crucial for your business. You could be making costly mistakes if a professional is not helping you.
You can rely on a credible pay-per-click service to do all the leg work for you. This gives you the confidence that your campaigns are less likely to fail.
PPC experts can provide you with a unique service that aligns with your specific business needs and for you to obtain your revenue goals.