7 Common PPC Mistakes and How to Avoid Them

7 Common PPC Mistakes and How to Avoid Them

Pay-Per-Click advertising is probably the most efficient way to draw attention to your website, your products, and your social media posts. There is a lot of fuss about how PPC is not a long-term marketing solution, but the biggest reason for this misconception is...
15 Tips to Perfect PPC Ad Format and Copy

15 Tips to Perfect PPC Ad Format and Copy

When coming up with the perfect PPC Ad, the dilemma is: How do you use your ad copy to pass your message to your digital audience using the least amount of words? Is it even possible? Well, Google rakes in well over $116 billion in advertising revenue annually. That’s...