Whether you’re promoting a product or a brand as a whole, you must know that the keywords on which you bid are the most important aspect of any paid advertising campaign. Who sees and who does not see your advertisement is determined by keywords. Read on as we highlight the most efficient ways for expanding a company’s pay-per-click (PPC) campaign by utilizing high-quality PPC keywords.

Read on to discover the steps below that will help you find the right keywords for your paid advertising.

Define Your Advertisement’s Search Intent

For PPC ads to be converted, the advertising phrases must be bought with significant intent. Meanwhile, eCommerce and navigation should be emphasized in brand awareness initiatives. Establishing your target client group and marketing purpose is the first step in identifying the best location for your adverts.

Google, on the other hand, has modified its Ad Rank system in order to prioritize bids. In other words, Google will not show adverts to users who are looking for more information about anything.

Gather Keyword Recommendations

The acquisition of highly focused keywords is important to the success of any advertising campaign. Even the most promising paid commercials will fail to produce results if they are not seen by the right audience.

Developing an efficient keyword list necessitates effort and research. Beginning with the most popular keywords and working your way down the funnel to the most competitive ones will greatly boost the effectiveness of your PPC campaign.

Make a Keyword List

Begin by thinking of a big number of potential concepts to generate a list of good keywords for any PPC campaign. More than just high-quality keywords should set your advertisements apart. Using SEO-friendly software, you may create an SEO-friendly landing page to go along with your ad.

As a result, the URLs of the landing pages to which your advertising will link should be at the top of your keyword list. To begin developing a list of keywords related to your products or services, do the following:

  • Defining the ad’s marketing objectives
  • Conducting keyword research in your advertising language

Meanwhile, these are fundamental materials that advertisers employ to build new keyword ideas:

  • Generic Keywords: Keywords that describe the product or service that your company provides
  • Related Keywords: Keywords that avoid utilizing terms that your target audience may be looking for
  • Brand Keywords: Keywords containing the name of your firm or brand
  • Competitors Keywords: Keywords containing competitors’ names

Utilize Google

Run a Google search for each keyword, starting with the broadest and working your way down to the most specific. These steps can help you collect more relevant Google keywords.

  1. Perform a Google search for each of your 15-20 keywords.
  2. Use the drop-down box in Google’s search bar to reveal popular searches for the phrase you’re typing.
  3. Use the “People Also Ask” feature to find and share similar questions with searchers.
  4. Use the “Searches related to X” feature to find similar short words at the bottom of the results page.

Then, use only the keywords from the list that are relevant to the content of your advertisement.

Paying Attention to the Desired Audience

Search for specific terms used by your target audience on social media pages or groups where your industry, products, or services are discussed. Remember, to design profitable keywords, you must put yourself in the shoes of your customers.

Keep an Eye on Your Opponents

Businesses may learn a lot from their direct competitors, such as how they start their advertising campaigns and which keywords they bid on. So, after brainstorming, research your competition. After, take note of the top three keyword results from your search. Consider the words of your competitors and decide whether or not they have value to be included on your list.


Keywords are the building blocks of your online advertisements. To create a successful campaign, you must have the right terms, keywords, and tools. Without them, you might risk squandering money and wasting time. So, think and plan ahead!

Do you want to learn more about PPC web design? Pay per Click Authority is here to offer premium low-cost PPC management services. Get in touch with us today!