Digital marketing is a tool that no business can live without, given that most consumers spend hours on end online. If you wish to be successful, you need to take the time to at least understand the basics of this tool or find someone who can assist you with it.

That said, digital marketing has many components, each with its own functions. One digital marketing component you may have heard of is pay-per-click (PPC) advertising.

Pay-per-click advertising is a marketing component that allows you to display ads on search result pages of various search engines and websites. Like other marketing components, pay-per-click is simple yet easy to mess up, so it’s best to keep yourself informed.

Four Facts about Pay-Per-Click Advertising You Didn’t Know

Here are some facts about pay-per-click advertising you didn’t know, along with tips on getting the most out of this marketing component.

1. PPC Advertising is Easy to Implement

Some people may not believe it, but you don’t need to be the best PPC management expert to implement pay-per-click advertising. You only need a basic understanding of some PPC tools, such as AdWords, Bing Ads, or Google Adsense.

See, PPC advertising is a simple digital marketing component made up of three major parts: a digital ad you show on a website or search result page, a landing page, and an advertising company.

The trick is to know how to use these three parts effectively. Once you do, you can quickly implement PPC advertising.

2. PPC Advertising Works for Small Businesses

While it may seem like PPC advertising works best for big companies with large marketing budgets, small businesses can also enjoy the benefits of pay-per-click advertising.

In fact, many small businesses have managed to create successful PPC campaigns, even with limited budgets. That’s because the cost of pay-per-click advertising can be as low as one dollar per click!

As you can imagine, the low cost of PPC advertising makes it an excellent option for small businesses. It allows them to focus more on growing their business rather than worrying about increasing their budget for marketing campaigns.

3. PPC Advertising Can Function for Different Industries

Did you know that pay-per-click advertising isn’t just for internet-related products or services? It also works for different industries, such as manufacturing and construction.

In fact, there are some industries that can’t survive without PPC advertising.

For instance, the internet security industry relies heavily on PPC advertising to generate leads, since consumers often search for antivirus products before buying them.

4. PPC Advertising Adds to Your Conversion Rates

In case you’re wondering what conversion rate is, it’s the percentage of visitors to a website that take the action you want them to take.

For instance, if you want visitors on your website to buy your PPC product, the conversion rate is the percentage of visitors that buy.

Pay-per-click advertising can help you increase your conversion rates by showing your ads to people who are more likely to buy your products or services. For example, pay-per-click can display ads to people who have recently searched for your product or service.

Final Note

Although pay-per-click advertising is easy to understand and simple to implement, it can be tricky to optimize your pay-per-click campaigns. It’s because every business is different.

You can run a profitable pay-per-click campaign on one campaign and a poor pay-per-click campaign on another campaign for the same product or service.

If you do decide to implement pay-per-click advertising, you may want to work with the best PPC management expert to assist you if you’re unsure how to proceed. Pay Per Click Authority offers affordable PPC and expert google ads management online. We can help you with any pay-per-click needs. Reach out to us today to get started.