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In 2017, a report suggested that\u00a0$16.4 billion were wasted<\/a>\u00a0by advertisers due to fake traffic and click fraud. That is a lot of money to waste.<\/p>\n When you\u00a0set up an ad campaign<\/a>, you expect to see some serious results. No one expects 100% perfection all the time, and it’s normal to get a few fraudulent clicks here and there, but there’s nothing normal about $16.4 billion wasted.<\/p>\n Is there a way to combat click fraud or is the pay-per-click advertising scene doomed to suffer this unfortunate and malicious sort of tampering forever?<\/p>\n Luckily enough there is a way to prevent or dissuade click fraud. We’ll talk about how in this article.<\/p>\n If you’ve spent any time in the pay-per-click advertising scene, you know that when you start a pay-per-click campaign you can expect to pay for every click that your ad gets. But you expect the people who click on your ad to be people who are interested in your product in a genuine way.<\/p>\n However, in 2017,\u00a01 out of every 5 clicks<\/a>\u00a0on advertisements were fake clicks.<\/p>\n This means that someone, or something, clicked on the ad with the aim to generate charges for whoever is doing the advertising.<\/p>\n Wasted money is just one part of the many dangers of click fraud. Not only does it waste your money, but click fraud also frustrates and takes away an advertiser’s motivation to continue.<\/p>\n It messes up the data that advertisers use to make important marketing decisions. It can even go so far as to change the usefulness of an entire keyword, leading advertisers to give up on it entirely.<\/p>\n However, there are a few measures you can take to avoid click fraud in the future.<\/p>\n If you have enough data and pay attention to the information on each keyword closely, you’ll be able to spot a problem pretty quickly.<\/p>\n Once you notice the problem is there, all you have to do is dig a little bit deeper. Are you getting a lot of clicks from the same IP address or addresses? Are a lot of those clicks coming from countries that you don’t service?<\/p>\n If you’re positive that these IP addresses are the ones that cause you problems with fraudulent clicks, you don’t have to just accept it and move on.<\/p>\n AdWords allows you to set up exclusions for IP addresses that you suspect of fraudulent activity. All you have to do is go to the “settings” tab and scroll until you find the IP Exclusions setting. put the IP number in and that IP address won’t be able to see your ad anymore.<\/p>\n Just about anyone with a blog is allowed to use Google ads. All they have to do is create an AdSense account and they can start to profit.<\/p>\n Instead of working to grow their blog and increasing the visitors that click on the ads on their website in a natural way, some webmasters will click on their own ads. This is a violation of Google’s rules, but it still happens.<\/p>\n However, if you don’t enable the display network option, your ad only shows up on Google’s search engines. This means that third-party websites cant display your ad, and webmasters won’t profit off of clicks.<\/p>\n It is a viable option if you want to cut down on webmaster-based click fraud to turn this feature off. However, you’re going to get hit with less traffic when you do this.<\/p>\n If you target expensive keywords, this might be the way to go. Otherwise, you should be safe.<\/p>\n As we mentioned in tip number one, in order to stop click fraud you have to do some research. When you know where your clicks are coming from, you can stop the people who wish to do your campaign harm.<\/p>\n If you think a majority of fraudulent clicks come from a specific region, like a “danger zone” country, consider cutting out that country and the language from your targeting.<\/p>\n Competitor click fraud is an issue too. You can also choose not to target their zip code or city if you suspect this is a problem.<\/p>\nWhat is Click Fraud?<\/h2>\n
The Impact of Click Fraud<\/h2>\n
1. Do Your Research<\/h2>\n
2. Look to Publishers<\/h2>\n
3. Adjust Your Targeting<\/h2>\n