Whether a person’s searching for a product to solve a problem, or looking for entertainment to forget about their work worries, what first catches their attention when it comes to online shopping is the ad copy/keyword. That’s why when you’re creating your Google Ads, you need to focus on writing compelling ad copy that will compel your visitors to take action.

The main goal of your Google Ads account is to drive leads and convert visitors into customers. However, the process starts when a visitor’s attention is caught by your ad copy because they definitely won’t notice your call to action buttons.

This is why it’s so important to write your ad copy to effectively convince your prospects of what they’re getting. So, how do you do it? Let’s find out!

Simple Tips That Can Elevate Your PPC Ad Copy

Tip #1: Be Sure to Do Research on Your Customers’ Interests, Competitor’s Approach, and Your Offer

Having an intimate understanding of your audience can help you identify the wants, needs, and pain points of your potential customers. By doing this, you’re getting to know what they care about, what their problems are and how they shop on your site. With this knowledge, you’ll have the ability to create a compelling ad copy that will appeal to them.

It also helps to do your research on your competitor’s performance as it gives you a glimpse of how these brands are reaching out to their audience. This could even give you some great ideas for your ad copy if you’re struggling to come up with anything great.

Last but not least, you’ll need to get a clear picture of your offer. This means you need to answer questions like: Does my product solve a problem? How does my product solve that problem? What makes my product stand out from the rest? and so on.

When you know your prospect’s pain points, what they’re looking for, and how you can help them, it will be much easier to create ad copy that meets their expectations and tells them exactly what they should expect from your product.

Tip #2: Write Your Copy Using a Customer-Focused Approach

Your ad copy is the attention-grabber of your ad, so it needs to be punchy, clear, and structured. If your copy is full of jargon, clichés, and tangents, your customers won’t be able to comprehend the benefits of your product.

When you’re trying to come up with an ad, the easiest approach is to think about what you would need if you were looking for a product that does what you’re selling. You should also consider how you would approach your search. 

Once you have that, all you need to do is turn it into captivating ad copy that will intrigue your potential customers.

Tip #3: Keep It Simple, but Make Sure the CTA Is Strong 

The most important aspect of your ad is your call to action because this is what’s going to encourage your visitors to respond. However, it’s not enough to have a strong call to action button because it also needs to be structured correctly.

One of the most common mistakes happens when people use the “click here” button in their call to action. That’s why, instead of using “click here” or similar words, use a more descriptive call to action, like “learn more now” or “buy now”. This way you’ll be able to keep the potential customer on your site for longer, since they’ll have a better understanding of what they’re getting.

Also, it might be a good idea to use the word “now” in your call to action because it immediately grabs their attention, and people are more likely to respond when an ad creates a sense of urgency.

The Bottom Line: Taking the Steps to Take Your PPC Ad Copy to Greater Heights

It’s really simple when it comes down to it, the better your ad copy is, the greater the chance that you’ll have of getting a lead. Even though writing ad copy sounds like a daunting task, by applying these simple tips, you’ll be well on your way to creating ads that are more effective.

Once you’ve got a grasp on how to write better ad copy, you can then broaden your approach to even more effective PPC strategies.

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