Pay Per Click
FAQ

Frequently Asked Questions

Frequently Asked Questions

Can’t find the answer? We’ll be glad to help.

Here’s a list of commonly asked questions and answers regarding PPC management.

HOW MUCH DO YOU CHARGE?

For Google Ads management, we charge $350 per month or 7% of your total account spend, whichever is greater.  Your retainer of $3350 is charged at the beginning of each cycle, and any balance is charged at the end of each cycle.

For Google Ads & Bing’s Ads management, we charge $550 per month or 8% of total account spend, whichever is greater. Your retainer of $550 is charged at the beginning of each cycle, and any balance is charged at the end of each cycle.

CAN I MANAGE MY PPC ADVERTISING MYSELF?

Yes, but we recommend that you work on your Google Ads and Bing Ads account on a regular basis (bi-weekly).  Because PPC advertising is intricate and evolving, we recommend that at the least, you become familiar with both Google Ads and Bing Ads management best practices.

DO YOU GUARANTEE RESULTS?

We don’t guarantee results (conversions, click-thru rates, quality scores, etc).  There are simply too many variables, and we don’t (in most cases) control your website, landing page or business offerings.

We do guarantee that we know Google Ads and Bing Ads management very well and that your campaigns will be professionally set up and managed based on relevance, search volume, and best practices.

GOOGLE AND BING WILL SETUP MY ACCOUNT FOR FREE?

Often Google & Bing will offer to set up your PPC campaigns for free.  Often this service is provided by interns, who are not that experienced with PPC advertising.  Many times, the setups are minimal and not managed on a regular basis.  The ongoing management service is limited and overall, we have not been impressed with the free services they provide.

WHAT DOES YOUR SERVICE INCLUDE?

We set up and manage client’s PPC advertising based on relevance, search volume, and industry best practices.  Our services include keyword research, campaign and ad group setup, writing ads, adding relevant keywords, adding negative keywords, and ensuring that your campaign and settings are set up for maximum results.

We can also work with Google’s tag implementation team to ensure that we are accurately tracking results (we would need login credentials to your site or landing page).

Once your campaigns are set up and running, we will initially make more adjustments to your campaigns, and then put your account into a workflow schedule (in most cases, we manage client’s accounts bi-weekly.)

WHAT IF I WANT TO CANCEL YOUR SERVICE?

Just let us know, and we’ll cancel your service and unlink your account from our management account.  Our service is month to month, and we ask that you notify us at least 5 days before your service renews.

WHAT IS YOUR SETUP FEE?

There is no setup fee and no cancellation fee.

WHAT OTHER SERVICES DO YOU OFFER?

We offer landing page design, web design, SEO (search engine optimization), business listing optimization, and more.

WHAT'S NOT INCLUDED IN YOUR SERVICE?

Our packages are for Google Ads and Bing Ads management.  Costs for landing page design, web site design, SEO, and other services are optional and are not included in our packages.

WHO OWNS MY ACCOUNT?

You own the account (Google Ads / Bing Ads) and keep all the work we do.  Everything is transparent and we work thru a link to your accounts.

WHO WILL BE MANAGING YOUR ACCOUNT?

Steve Pitt is the owner of our company and personally does all of our client’s Google Ads and Bing Ads management.  Since 2010, Steve has specialized in effective, affordable PPC management.  Steve is certified in Google Ads and Bing Ads management, and is the author of the book “Google AdWords: Better Results In 30 Days”.

Your account is professionally managed by a knowledgeable, experienced professional.  You get personal, responsive service.

WHY ARE YOUR PRICE SO CHEAP?
WHY ARE YOUR PRICES SO EXPENSIVE?

We think our prices are very competitive.  We don’t outsource our work and we’re based in the United States.  We’re probably not the cheapest, but we offer high-quality value at competitive prices.

WHY SHOULD WE USE YOUR SERVICE?

We provide high-quality PPC management (pay per click management) at affordable prices, with no setup or cancellation fees.  There are no long-term contracts, you keep the work and your account is managed by an experienced, knowledgeable professional.

AM I LOCKED INTO A CONTRACT?

Our PPC management programs are on a month to month basis, with no long term contacts.  We ask that you give us an initial 3 month commitment, but we don’t hold any of our clients to that.  So, it’s basically a month to month agreement that auto renews until you (or we) cancel your service.

CAN YOUR PROVIDE REFERENCES?

We have lots of happy clients that have provided us with great testimonials.  You can see them on our website.

If all that is not sufficient, let us know.  We can contact our clients and see who is willing to chat with you about our service.  Note: most of our clients are busy running their business, thus the reason we don’t readily hand out references.

DO YOU SPECIALIZE IN MY INDUSTRY?

We don’t specialize in any specific industry or sector.  Over the years, we’ve worked with a wide variety of businesses, from service-based to e-commerce based.

Our focus is on understanding your business and your advertising goals and utilizing our knowledge of PPC advertising, implementing best practices to help you get the best results.

SHOULD I BE DOING PPC OR SEO?

Some of that depends on your budget and goals.  In most cases, it’s a good idea to do paid advertising (PPC) as well as SEO (optimize your site for organic results).

PPC (Google Ads and Bing Ads) offers the advantage of fast, measurable results and being able to get your site on the first page of search results.

SEO gives your site the advantage of potential free traffic to your site and qualified users.  To optimize your site, it typically takes a few months to see results. 

WHAT IF I'M UNHAPPY WITH YOUR SERVICE?

We really want you to be happy with our service and your results.  If you’re not happy, please call us to discuss.  We’ll do everything we can to ensure your satisfaction.  If you’re still not happy, we’ll gladly cancel your service.  There is no refund policy for our work except for new accounts.

For new accounts, we guarantee the quality of our work (setup and management).  If after 14 days of starting your service, you are unhappy with the quality of our work, we will cancel your service, delete the work we’ve done, and refund your money for management services.

WHAT IS PPC?

PPC means pay per click advertising.  You bid on keywords and pay each time a user does a search, clicks on your ad, and goes to your web site.  You can (or we do) set a maximum cost per click and a daily budget.  All of this is flexible and can be adjusted.

WHAT KIND OF REPORTING DO YOU PROVIDE?

We send you comprehensive reports at the end of each 30-day cycle, including campaign reports, ad group reports, keywords reports, and a change history report, which documents all the work done on your account.

We’re also happy to schedule an account review with you, answer questions, strategize and make any changes you’d like.

WHAT'S YOUR ON-BOARDING PROCESS?

We try to get new client’s accounts set up on the same day, but if not, within 24-48 hours, depending upon logistics.  Sometimes we can work from your existing account/campaigns, and other times, we need to do a new campaign setup.

We would first want to talk with you about your business, your advertising goals, etc. We send you a simple, straightforward agreement and once we receive your completed management agreement, we put you in the schedule to work on your initial setup.

Once the initial setup is complete, we will charge your credit card for the first month of service, email you a receipt and begin to monitor your account and make strategic adjustments.

WHITE LABEL PPC MANAGEMENT?

Our white label PPC management is for digital agencies and advertising agencies that serve their clients.

WHO PAYS FOR THE COST OF MY ADVERTISING?

You pay Google and Bing for any advertising costs.  We are NOT responsible in any way for your daily budget or advertising costs.  You pay us for our time and expertise to set up and manage your PPC advertising.

WHY ARE YOUR PRICE SO CHEAP?

We keep our overhead low and pass on the savings to our clients.  Because we are a boutique agency, we’re able to offer personal, responsive service at very competitive prices.

WHY DO I NEED A PPC MANAGEMENT SERVICE?

Managing Your PPC advertising gives you a competitive advantage, as Google Ads and Bing Ads are basically a live auction with a number of intricate features and options.  Optimizing your PPC advertising can help you improve results and reduce waste and inefficiencies.  It can also help you improve results, increase leads, and sales.

Pricing

Our packages

We offer high-quality internet marketing programs at affordable prices.

You get personal, responsive service and work directly with a knowledgeable, experienced internet marketing expert.

Most of our programs have no setup costs and they are on a month-to-month basis with no long-term agreements.

Our PPC management service (Google Ads & Bing Ads) is professionally set up and managed based on best practices, with a focus on keyword relevance and search volume. We manage your campaign with a focus on results, your goals, and your target market. You own the account, you keep the work. You pay Google (or Microsoft Ads) for the cost of the advertising, you pay us to professionally set up and strategically manage your advertising.

We have a wide array of internet marketing programs from affordable SEO, to landing page design, web site design and much more.

Google Ads
Management

$350 month

Or 7% of total account spend,
whichever is greater

Campaign setup
Keyword research
Ad group & ads setup
Negative keyword list setup
Bi-weekly management
Monthly reports
Strategic optimization
No Setup fees
Month to month service
Personal. responsive service

Bing Ads
Management

$350 month

Or 7% of total account spend,
whichever is greater

Campaign setup
Keyword research
Ad group & ads setup
Negative keyword list setup
Bi-weekly management
Monthly reports
Strategic optimization
No Setup fees
Month to month service
Personal. responsive service

Comprehensive PPC Management

Google & Bing Management

$575 month

Or 7% of total account spend,
whichever is greater
Campaign setup
Keyword research
Ad group & ads setup
Negative keyword list setup
Bi-weekly management
Monthly reports
Strategic optimization
No Setup fees
Month to month service
Personal. responsive service

Click Fraud Protection

$50 month

Reduce Google click fraud
Block suspicious IP’s
Block bad traffic
Save money
Outsmart competitors
Customize filters

Local SEO Programs

Business Listing Optimization

$60 month

Rank better locally
Google Maps optimization
Build business citations
Remove duplicate listings
Correct any listing errors

Google Business Optimization

$200 month

Google business optimization
Bi-weekly posting on Google Business listing
Optimize for Google Maps section
Business listing optimization included

SEO Programs

Silver SEO Program

$599 month

25 target keywords
1 Blog post per week
On-page optimization
Backlink outreach
No setup fees
Month to month program

Gold SEO Program

$799 month

50 Target keywords
2 Blog posts per week
On-page optimization
Backlink outreach
No setup fees
Month to month service

Platinum SEO Program

$999 month

100 Target keywords
4 Blog posts per week
On-page optimization
Backlink outreach
No setup fees
Month to month service

Google Ads Management & SEO

Starter Marketing Program

$949 month

Google Ads management
Silver SEO program

Gold Marketing Program

$1,149 month

Google Ads management
Gold SEO program

Platinum Marketing Program

$1,349 month

Google Ads management
Platinum SEO program

Blog Writing Services

The easiest way to add high-quality, SEO-optimized content to your blog.
These blog options are different than the SEO bundled packages in that they are longer format blogs using top blog writers.

Professionally Written Blogs

Experienced and trained expert blog writers.

SEO Optimized Blog Articles

We use keyword research and SEO best practices to write blogs that drive traffic.

Unlimited Revisions on Your Blogs

Our article writing services give you control over your topics and content.

Posted to Your Site
For WordPress users, we can also post the article directly to your blog for no additional fee! Not only will we upload the post, but we’ll also format your blog post to make sure it looks good and we’ll even add an optimized photo to it.

 

SEO Blogs

1,000 Word Blog

$160 month

One quality 1,000 word SEO blog per month
We install your blog on your WordPress website

2,000 Word Blog

$290 month

One quality 2,000 word SEO blog per month
We install your blog on your WordPress website

3,000 Word blog

$360 month

One quality 3,000 word SEO blog per month
We install your blog on your WordPress website

4,000 word blog

$520 month

One quality 4,000 word SEO blog per month
We install your blog on your WordPress website

Pro Blogger Option
Some niches need writers with a higher level of expertise. With our Pro Blogger option, you not only get an SEO optimized blog, but you’ll also get access to qualified niche writers who’ve been published within your industry. Plus, they’ve been vetted by our staff to ensure they’re the perfect fit for you. Our niche writers have an emphasis on factual, top-notch quality.

Pro Blogger

1,000 Word
Pro Blog

$289 month

One quality 1,000 word Pro SEO blog per month
We install your blog on your WordPress website

2,000 Word
Pro Blog

$520 month

One quality 2,000 word Pro SEO blog per month
We install your blog on your WordPress website

3,000 word
Pro blog

$780 month

One quality 3,000 word SEO blog per month
We install your blog on your WordPress website

4,000 word
Pro blog

$960 month

One quality 4,000 word Pro SEO blog per month
We install your blog on your WordPress website

Web site design Options

Landing Page Design

$299 per page

Professional landing page designed for use with PPC advertising

5 Page Website Design

$1,000

Custom website design
User friendly WordPress site

10 Page Website

$1,750

Custom website design
User friendly WordPress site

SEO Content Writing Services

Professional SEO optimized content for your website has many benefits including, build authority, increase rankings, build trust, grow site traffic, grow engagement. We have packages and solutions for your website’s needs and your budget.

Web Copy Only

Web content for service pages, about us pages, home pages, e-commerce product pages, and more.

Web Copy & SEO Optimizaiton

Best of both worlds. You’ll receive a report that gives you SEO-optimized content for your site along with a detailed SEO breakdown.

Web Copy Only

$300 Per Page

1,000 Words Per Page

All of our content is crafted specifically to draw in the reader, clearly describe your products and services in an engaging way, and drive them towards your desired action.

Not only will you be able to rank for more keywords, but we’ll also drive more of your visitors towards sales.

Better choice

Web Copy & Optimization

$400 Per Page

1,000 Words Per Page

Best of both worlds. You’ll receive a report that gives you SEO-optimized copy for your site along with a detailed SEO breakdown. All of our content is crafted specifically to draw in the reader, clearly describe your products and services in an engaging way, and drive them towards your desired action.

Not only will you be able to rank for more keywords, but we’ll also drive more of your visitors towards sales.

Premium Web Copy & Optimization

$500 Per Page

1,500 Words Per Page

Best of both worlds. You’ll receive a report that gives you SEO-optimized copy for your site along with a detailed SEO breakdown. All of our content is crafted specifically to draw in the reader, clearly describe your products and services in an engaging way, and drive them towards your desired action.

Not only will you be able to rank for more keywords, but we’ll also drive more of your visitors towards sales.

Microsoft Marketing Certified Professional
Google Partner
Click for the Business Profile for Pay Per Click Authority
BBB RATING: A+

Let’s get started

Get in touch

Have questions or want to get started? 

We’ll be glad to help.

Talk with a Google Partner
Free Google Ad Analysis

Tips to Improve Results
Free Website Evaluation

For personal, knowledgeable help

Call us at 720-600-0515

Get in touch

Call Us

720-600-0515

Our address

Asheville, North Carolina

720.600.0515

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