PPC Management
Tips

Grow Your Business

PPC Management Tips

Need help?

Talk with a knowledgeable PPC management expert about your business.  Get custom help with your Google Ads & Bing Ads campaigns.

Start With the Destination

Your web site or landing page is critical to your Google Ads advertising success. Your site (or landing page) needs to look visually appealing, have a strong call to action, have good content, load quickly, and look good on a mobile device.

You can either use a landing page service such as Unbounce, Instapage, Leadpages, and others.

For your website, we recommend WordPress sites, which are user friendly. You can find a good WordPress theme at https://themeforest.net/ or use a theme such as Divi and the Divi plugin Divi-Den, which has some great looking pre-designed elements that you can easily customize.

Optimize Title Tags & Site Content

Make sure that your landing pages are optimized, especially the title tags.  The title tags help Google and other search engines understand what the page is about.  Generally, pick a title tag where the main keyword is focused on relevance and search volume.  You can use the keyword planner in your Google Ads account to find a good keyword to focus on.

Make sure the page has relevant content and some keyword density (without stuffing or overdoing it) on the page, focused around the main keywords.

Make Sure That Your Site is Mobile Friendly

Test your site to ensure it is mobile friendly  In general, we are seeing more searches on mobile devices than on desktops, which makes sense because most people have an iPhone or Droid phone (a cell phone that has an internet connection, etc.)   Your site needs to look good on a mobile device, be user friendly, and load quickly.  WordPress sites are a good option for ensuring your site is mobile friendly.

Also check to ensure that your site loads quickly, which Google wants to see.  You can use free tools such as  Pingdom and GT Metrix.

Focus On Best Practices

You should structure your campaign based on best practices.  This includes a focus on relevance and search volume.  In general, run your campaigns on Google’s search network, and not on the display network.  Google (and Bing) are good at spending your money, so you want to run a focused, targeted campaign.

Set Up Relevant Campaigns

Set up relevant campaigns based on your goals and the geographic are you want to target.  In general, we recommend starting with the search network and target users in your area.  You may want to adjust the settings so that you are bidding competitively and running your ads on a schedule that makes sense for you.  Also, don’t start too aggressively.   Start with a daily budget you can live with, especially if you don’t get the results you want. 

Run Relevant Keywords and Match Types

Choose the right keywords.  Your keywords need to be focused on what you do and who you are trying to reach.  You’ll also want to be careful to choose the right keyword match types.  In general, we recommend that you do NOT use broad match keywords, as they can generate a large number of irrelevant search queries and clicks.  Instead, a nice mix of +broad +match +modifier and “phrase match” keywords work best, and [exact match] can be restrictive.  You can learn more about keyword match types here.

Write Great Text Ads

Each ad group should have it least 2 enhanced text ads, and ideally between 3-4 ads.  The ads should focus on your unique selling proposition, your service, or the product you’re selling.  It’s a good idea to have the main keyword in the ads somewhere, which can help improve quality scores and relevance.  Continue to optimize ads based on best practices and statistical data.  You can find more about writing good ad copy here

Don't Search For Your Ads On Google or Bing

Searching for your ads on Google or Bing can hurt your results, can lower quality scores and click-thru rates.  And if you continue to search for your ads, there’s a good chance that they won’t be shown to you at all, as Google (and Bing) will think that you are not finding the ads relevant.  Instead, log into your account, and click the tools icon on the top right of Google Ads and use the Ad Preview and Diagnosis tool.

Quality Score Is Important

Quality score is an important component when optimizing your keywords.  Higher quality scores equate to lower cost per click and higher ad rank.  You can influence the quality score by having relevant landing pages with optimized title tags, keyword density revolving around some of the keywords in the ad group, and having the keyword in your ads.  Setting up relevant ad groups with relevant keywords can also help boost quality scores.

Use Negative Keywords to Block Irrelevant Searches

Negative keywords can help block irrelevant search queries, increase click thru rates and reduce waste.  It’s important to build out a rich and relevant negative keyword list.  You can find potential negative keywords by using the keyword planner tool and reviewing how users find your ads by reviewing the search terms report.

Track Results & Conversions

It’s critical that your track results and conversions.  Every site should have Google Analytics installed on their website.  You can gather a wealth of knowledge with Analytics, including how long users stay on your site, and what pages they visit.  You can also track conversions (actions) thru Google Analytics.  Or you can track conversions, such as form submittal and phone calls from your site, by using conversion tracking thru your Google Ads account.  Either way, Google has an excellent tag implementation team that can help you properly install conversion tracking.  Contact Google Ads customer support or your Google Ads manager for help with this.

Manage & Adjust On A Regular Basis

PPC advertising is not a set and forget form of advertising.  Google Ads & Bing Ads needs to be strategically optimized on a regular basis (bi-weekly), including reviewing recommendations in your account, removing low-quality score keywords, reviewing the search terms report, adding negative keywords, adjusting bids, optimizing ads, and more.

Leverage sitelink Extensions

sitelink extensions can make your ads stand out, provide additional information, and give you a competitive advantage.  It’s important to strategically set up and manage your site link extensions to your advantage.

Get the Help You Need

Don’t waste your time and money adverting on Google or Bing if you are not knowledgeable in PPC advertising.  Google Ads & Bing Ads are both complex, and inherently have substantial waste and inefficiencies built-in by default.  We strongly recommend that you either hire a knowledgeable Google Partner and Bing Ads Professional to manage your PPC campaigns or get individually certified in Google Ads management and Bing Ads management.

Pricing

Our packages

We offer high-quality internet marketing programs at affordable prices.

You get personal, responsive service and work directly with a knowledgeable, experienced internet marketing expert.

Most of our programs have no setup costs and they are on a month-to-month basis with no long-term agreements.

Our PPC management service (Google Ads & Bing Ads) is professionally set up and managed based on best practices, with a focus on keyword relevance and search volume. We manage your campaign with a focus on results, your goals, and your target market. You own the account, you keep the work. You pay Google (or Microsoft Ads) for the cost of the advertising, you pay us to professionally set up and strategically manage your advertising.

We have a wide array of internet marketing programs from affordable SEO, to landing page design, web site design and much more.

Google Ads
Management

$350 month

Or 7% of total account spend,
whichever is greater

Campaign setup
Keyword research
Ad group & ads setup
Negative keyword list setup
Bi-weekly management
Monthly reports
Strategic optimization
No Setup fees
Month to month service
Personal. responsive service

Bing Ads
Management

$350 month

Or 7% of total account spend,
whichever is greater

Campaign setup
Keyword research
Ad group & ads setup
Negative keyword list setup
Bi-weekly management
Monthly reports
Strategic optimization
No Setup fees
Month to month service
Personal. responsive service

Comprehensive PPC Management

Google & Bing Management

$575 month

Or 7% of total account spend,
whichever is greater
Campaign setup
Keyword research
Ad group & ads setup
Negative keyword list setup
Bi-weekly management
Monthly reports
Strategic optimization
No Setup fees
Month to month service
Personal. responsive service

Click Fraud Protection

$50 month

Reduce Google click fraud
Block suspicious IP’s
Block bad traffic
Save money
Outsmart competitors
Customize filters

Local SEO Programs

Business Listing Optimization

$60 month

Rank better locally
Google Maps optimization
Build business citations
Remove duplicate listings
Correct any listing errors

Google Business Optimization

$200 month

Google business optimization
Bi-weekly posting on Google Business listing
Optimize for Google Maps section
Business listing optimization included

SEO Programs

Silver SEO Program

$599 month

25 target keywords
1 Blog post per week
On-page optimization
Backlink outreach
No setup fees
Month to month program

Gold SEO Program

$799 month

50 Target keywords
2 Blog posts per week
On-page optimization
Backlink outreach
No setup fees
Month to month service

Platinum SEO Program

$999 month

100 Target keywords
4 Blog posts per week
On-page optimization
Backlink outreach
No setup fees
Month to month service

Google Ads Management & SEO

Starter Marketing Program

$949 month

Google Ads management
Silver SEO program

Gold Marketing Program

$1,149 month

Google Ads management
Gold SEO program

Platinum Marketing Program

$1,349 month

Google Ads management
Platinum SEO program

Blog Writing Services

The easiest way to add high-quality, SEO-optimized content to your blog.
These blog options are different than the SEO bundled packages in that they are longer format blogs using top blog writers.

Professionally Written Blogs

Experienced and trained expert blog writers.

SEO Optimized Blog Articles

We use keyword research and SEO best practices to write blogs that drive traffic.

Unlimited Revisions on Your Blogs

Our article writing services give you control over your topics and content.

Posted to Your Site
For WordPress users, we can also post the article directly to your blog for no additional fee! Not only will we upload the post, but we’ll also format your blog post to make sure it looks good and we’ll even add an optimized photo to it.

 

SEO Blogs

1,000 Word Blog

$160 month

One quality 1,000 word SEO blog per month
We install your blog on your WordPress website

2,000 Word Blog

$290 month

One quality 2,000 word SEO blog per month
We install your blog on your WordPress website

3,000 Word blog

$360 month

One quality 3,000 word SEO blog per month
We install your blog on your WordPress website

4,000 word blog

$520 month

One quality 4,000 word SEO blog per month
We install your blog on your WordPress website

Pro Blogger Option
Some niches need writers with a higher level of expertise. With our Pro Blogger option, you not only get an SEO optimized blog, but you’ll also get access to qualified niche writers who’ve been published within your industry. Plus, they’ve been vetted by our staff to ensure they’re the perfect fit for you. Our niche writers have an emphasis on factual, top-notch quality.

Pro Blogger

1,000 Word
Pro Blog

$289 month

One quality 1,000 word Pro SEO blog per month
We install your blog on your WordPress website

2,000 Word
Pro Blog

$520 month

One quality 2,000 word Pro SEO blog per month
We install your blog on your WordPress website

3,000 word
Pro blog

$780 month

One quality 3,000 word SEO blog per month
We install your blog on your WordPress website

4,000 word
Pro blog

$960 month

One quality 4,000 word Pro SEO blog per month
We install your blog on your WordPress website

Web site design Options

Landing Page Design

$299 per page

Professional landing page designed for use with PPC advertising

5 Page Website Design

$1,000

Custom website design
User friendly WordPress site

10 Page Website

$1,750

Custom website design
User friendly WordPress site

SEO Content Writing Services

Professional SEO optimized content for your website has many benefits including, build authority, increase rankings, build trust, grow site traffic, grow engagement. We have packages and solutions for your website’s needs and your budget.

Web Copy Only

Web content for service pages, about us pages, home pages, e-commerce product pages, and more.

Web Copy & SEO Optimizaiton

Best of both worlds. You’ll receive a report that gives you SEO-optimized content for your site along with a detailed SEO breakdown.

Web Copy Only

$300 Per Page

1,000 Words Per Page

All of our content is crafted specifically to draw in the reader, clearly describe your products and services in an engaging way, and drive them towards your desired action.

Not only will you be able to rank for more keywords, but we’ll also drive more of your visitors towards sales.

Better choice

Web Copy & Optimization

$400 Per Page

1,000 Words Per Page

Best of both worlds. You’ll receive a report that gives you SEO-optimized copy for your site along with a detailed SEO breakdown. All of our content is crafted specifically to draw in the reader, clearly describe your products and services in an engaging way, and drive them towards your desired action.

Not only will you be able to rank for more keywords, but we’ll also drive more of your visitors towards sales.

Premium Web Copy & Optimization

$500 Per Page

1,500 Words Per Page

Best of both worlds. You’ll receive a report that gives you SEO-optimized copy for your site along with a detailed SEO breakdown. All of our content is crafted specifically to draw in the reader, clearly describe your products and services in an engaging way, and drive them towards your desired action.

Not only will you be able to rank for more keywords, but we’ll also drive more of your visitors towards sales.

Microsoft Marketing Certified Professional
Google Partner
Click for the Business Profile for Pay Per Click Authority
BBB RATING: A+

Let’s get started

Get in touch

Have questions or want to get started? 

We’ll be glad to help.

Talk with a Google Partner
Free Google Ad Analysis

Tips to Improve Results
Free Website Evaluation

Get in touch

Call Us

720-600-0515

Our address

Asheville, North Carolina

720.600.0515

2 + 3 =