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How to Make the Most of Your Google Ads Campaign in 2023
According to predictions, there is a 98% chance that a global recession might strike in 2023. In times of slowed economic growth, marketing budgets are often the first to suffer. However, some...
PPC Marketing vs SEO Marketing: Which Is Better for You?
When it comes to content marketing, half of small businesses are unsure of SEO because they want to see immediate results. Organic search leads are the most valuable, but they're also difficult to...
White Label PPC Management: What It Is, How It Works, and Its Benefits
Are you a marketing agency? If so, you're probably aware of the power that PPC ads hold for businesses. Stats show that PPC ads can boost brand awareness by 80%, return an ROI of 200%, and yield...
What Are the Benefits of Paid Advertising?
According to some research, when you invest in paid advertising, you get a return of $2 for every $1 you invest. That means paid advertising brings back a 200% return on investment (ROI) rate. ...
Google Ads Management: What Does It Take to Run a Successful Campaign in 2022?
Google receives about 3.5 billion searches each day. This amounts to about 1.2 trillion queries annually. As a marketer, you can't overestimate the value of the world's most popular search engine....
How to Set Performance Metrics With Your PPC Management Agency
According to the non-profit Project Management Institute, the top 10% of all organizations use a greater variety of metrics, and measure performance more frequently, than lower-performing...