PPC Management
Case Studies
Grow Your Business
Details
Local Service Business
This client is a local service business. They came to us seeking better results, more conversions, and phone calls with their Google Ads advertising.
This results comparison shows the improvement we were able to make on a long-term comparison. By implementing best practices and strategically optimizing their campaign over time, we were able to significantly improve their results.
Client
Local Service Business
58%
Increased Conversions
We increased conversions 58%, from 170 to 270!
30%
Increased Phone Calls
We increased phone calls 30%, from 297 to 380!
1%
Advertising Costs
Client’s advertising costs stayed almost flat, with a small increase of 1%. The increase in phone calls and conversions speaks for itself!
Details
Consultant
This client is a business consultant. They came to us recently, looking for better results and more conversions. They face a challenge in that there are not a lot of searches for their keywords/services and the keyword bids are competitive/expensive.
They had left their campaign on autopilot, not having the time to strategically manage their Google Ads advertising. After the first 30 days, we had significantly improved their PPC advertising results.
Client
Consultant – National Focus
64%
Increased Conversions
We increased conversions from 17 to 28! That’s an increase of 64%
34%
Increase in Phone Impressions
We increased phone impressions from 1,811 to 2,429! That’s an increase of 34%
– 3.69%
Advertising Costs
Thru strategic optimization, we were able to decrease the client’s advertising costs by 3.69%, from $4,114 down to $3,993!
Details
Career Recruiting Site
Their client is a union that recruits apprentices for their local union.
Over time, we’ve been able to increase conversions and reduce advertising costs!
Client
Career Recruiting Site
36%
Increased Conversions
That’s an increase of 36%
9.65%
Increase in Impressions
We increased ad impressions from 4,123 to 4,521! That’s an increase of 9.65%
– 2.08%
Advertising Costs
We reduced their advertising costs by 2.08%, from $2,141.72 to $2,097.25.
Bottom line: more conversions for less money!
Details
Local Sign Company
This client is a local business sign company. They came to us seeking better results with their Google Ads advertising. Thru strategic management and optimization, we were able to significantly improve their PPC advertising results and increase conversions!
Client
Local Sign Company
50%
Increased Conversions
We increased conversions from 16 to 24!
That’s an increase of 50%
18.83%
Increase in Impressions
We increased ad impressions from 4,583 to 5,446! That’s an increase of 18.83%
– 14.72%
Advertising Costs
We reduced their advertising costs by 14.72%, from $7,099.12 to $6,053.91
Bottom line: more conversions for less money!
Details
Local Service Business #2
This client is a service business that targets their local geographical area. We did the initial campaign setup for this new business and over time, we’ve been able to significantly improve their PPC advertising results.
Client
Local Service Business #2
78%
Increased Conversions
We increased conversions from 119 to 212!
That’s an increase of 78%
62.70%
Increase in Phone Calls
We increased phone call conversions from 185 to 301. That’s an increase of 62.70%
– 1.96%
Advertising Costs
We reduced their advertising costs by 1.96%, from $7,805.49 to $7,652.87
Bottom line: more conversions for less money!
720.600.0515