by Steve Pitt | Dec 19, 2022 | Blog
According to predictions, there is a 98% chance that a global recession might strike in 2023. In times of slowed economic growth, marketing budgets are often the first to suffer. However, some companies are ramping up their marketing efforts. Survey results show... by Steve Pitt | Sep 20, 2022 | Blog
According to some research, when you invest in paid advertising, you get a return of $2 for every $1 you invest. That means paid advertising brings back a 200% return on investment (ROI) rate. While this is a huge benefit of paid advertising, there are many more... by Steve Pitt | Aug 18, 2022 | Blog
Google receives about 3.5 billion searches each day. This amounts to about 1.2 trillion queries annually. As a marketer, you can’t overestimate the value of the world’s most popular search engine. Google Ads management is essential for those looking to get... by Steve Pitt | Jul 22, 2022 | Blog
According to the non-profit Project Management Institute, the top 10% of all organizations use a greater variety of metrics, and measure performance more frequently, than lower-performing organizations. So, innovative, effective KPI choice is critical. It... by Steve Pitt | Jun 20, 2022 | Blog
When Americans are looking for a local business—whether for a bite to eat or to get a bike repaired—93% search online first. Even the smallest of businesses benefit from digital marketing. After all, digital marketing is a business’s best chance to be seen by... by Steve Pitt | May 2, 2022 | Blog, Google, Google Ads, PPC management
Digital marketing is a tool that no business can live without, given that most consumers spend hours on end online. If you wish to be successful, you need to take the time to at least understand the basics of this tool or find someone who can assist you with it. That...
