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How to Set Performance Metrics With Your PPC Management Agency

How to Set Performance Metrics With Your PPC Management Agency

by Steve Pitt | Jul 22, 2022 | Blog

According to the non-profit Project Management Institute, the top 10% of all organizations use a greater variety of metrics, and measure performance more frequently, than lower-performing organizations.  So, innovative, effective KPI choice is critical. It...
Small Business Digital Marketing: The Importance of PPC Advertising

Small Business Digital Marketing: The Importance of PPC Advertising

by Steve Pitt | Jun 20, 2022 | Blog

When Americans are looking for a local business—whether for a bite to eat or to get a bike repaired—93% search online first. Even the smallest of businesses benefit from digital marketing. After all, digital marketing is a business’s best chance to be seen by...
Top Four Facts about PPC Advertising You Need to Know

Top Four Facts about PPC Advertising You Need to Know

by Steve Pitt | May 2, 2022 | Blog, Google, Google Ads, PPC management

Digital marketing is a tool that no business can live without, given that most consumers spend hours on end online. If you wish to be successful, you need to take the time to at least understand the basics of this tool or find someone who can assist you with it. That...
Finding the Right Keywords for Your Paid Advertising (Part 2)

Finding the Right Keywords for Your Paid Advertising (Part 2)

by Steve Pitt | May 2, 2022 | Blog, Google, PPC management

In the first part of this series, we discussed the steps you need to take to find the right keywords for your ad campaign. Now, let’s discuss more tips for using research software, refining and sorting through your keywords, as well as what to do with negative...
Finding the Right Keywords for Your Paid Advertising (Part 1)

Finding the Right Keywords for Your Paid Advertising (Part 1)

by Steve Pitt | May 2, 2022 | Blog, PPC management

Whether you’re promoting a product or a brand as a whole, you must know that the keywords on which you bid are the most important aspect of any paid advertising campaign. Who sees and who does not see your advertisement is determined by keywords. Read on as we...
Organic vs. Paid Search: The Efficacy Based on Search Results

Organic vs. Paid Search: The Efficacy Based on Search Results

by Steve Pitt | May 2, 2022 | Blog, Google Ads, PPC management

Organic and sponsored search results are directly related to brand recognition and higher sales rates. On-page and off-page SEO, particularly organic backlinks, can significantly boost organic search results.  Meanwhile, sponsored search results are determined by a...
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