According to some research, when you invest in paid advertising, you get a return of $2 for every $1 you invest. That means paid advertising brings back a 200% return on investment (ROI) rate. While this is a huge benefit of paid advertising, there are many more...
Google receives about 3.5 billion searches each day. This amounts to about 1.2 trillion queries annually. As a marketer, you can’t overestimate the value of the world’s most popular search engine. Google Ads management is essential for those looking to get...
According to the non-profit Project Management Institute, the top 10% of all organizations use a greater variety of metrics, and measure performance more frequently, than lower-performing organizations. So, innovative, effective KPI choice is critical. It...
When Americans are looking for a local business—whether for a bite to eat or to get a bike repaired—93% search online first. Even the smallest of businesses benefit from digital marketing. After all, digital marketing is a business’s best chance to be seen by...
Digital marketing is a tool that no business can live without, given that most consumers spend hours on end online. If you wish to be successful, you need to take the time to at least understand the basics of this tool or find someone who can assist you with it. That...
In the first part of this series, we discussed the steps you need to take to find the right keywords for your ad campaign. Now, let’s discuss more tips for using research software, refining and sorting through your keywords, as well as what to do with negative...
