by Steve Pitt | Jul 22, 2022 | Blog
According to the non-profit Project Management Institute, the top 10% of all organizations use a greater variety of metrics, and measure performance more frequently, than lower-performing organizations. So, innovative, effective KPI choice is critical. It...
by Steve Pitt | Jun 20, 2022 | Blog
When Americans are looking for a local business—whether for a bite to eat or to get a bike repaired—93% search online first. Even the smallest of businesses benefit from digital marketing. After all, digital marketing is a business’s best chance to be seen by...
by Steve Pitt | May 2, 2022 | Blog, Google, Google Ads, PPC management
Digital marketing is a tool that no business can live without, given that most consumers spend hours on end online. If you wish to be successful, you need to take the time to at least understand the basics of this tool or find someone who can assist you with it. That...
by Steve Pitt | May 2, 2022 | Blog, Google, PPC management
In the first part of this series, we discussed the steps you need to take to find the right keywords for your ad campaign. Now, let’s discuss more tips for using research software, refining and sorting through your keywords, as well as what to do with negative...
by Steve Pitt | May 2, 2022 | Blog, PPC management
Whether you’re promoting a product or a brand as a whole, you must know that the keywords on which you bid are the most important aspect of any paid advertising campaign. Who sees and who does not see your advertisement is determined by keywords. Read on as we...
by Steve Pitt | May 2, 2022 | Blog, Google Ads, PPC management
Organic and sponsored search results are directly related to brand recognition and higher sales rates. On-page and off-page SEO, particularly organic backlinks, can significantly boost organic search results. Meanwhile, sponsored search results are determined by a...
